You’re running campaigns on multiple platforms and want to keep all your reports and analytics together. Incorporate 3rd party tracking by following the steps below!

Tracking With UTM Codes

If you are using Google analytics for tracking, UTM codes are an easy way to track campaign data, like traffic source, medium, and campaign names. Here’s a great resource to generate UTM codes, if you haven’t worked with them before.


Once your adtag is generated, copy and paste the following code onto a new line above the line that says /* End Ad Parameters */

p["appendParameters"] = "";


Place your UTM codes inside the quotation marks. It should look something like this:

p["appendParameters"] = "utm_source=VinFuel&utm_medium=display&utm_campaign=VinFuelRT";


The whole adtag should look something like this:

<script src=""
type="text/javascript"></script><script type="text/javascript">!function(){var p={};
/* Begin Ad Parameters */
p["mediaDspId"] = "CEN";
p["prependUrl"] = "{clickMacro}";
p["appendParameters"] = "utm_source=VinFuel&utm_medium=display&utm_campaign=VinFuelRT";
/* End Ad Parameters */
function c() { adacado.doodad({
url:"", p:p }) }; try { c();} catch
(e) {setTimeout(c, 100); } } (); </script>


Test! Always make sure the data is flowing into your analytics account before your campaign is live.

Hot tip!
No need to add a & or ? at the beginning of your UTM code – we’ll determine which is best and add it in for you.