What we do/FAQs

Display advertising is all of the billions of banner advertisements that you see displayed on all websites, when browsing on your computer, tablet, or phone.

Adacado is a do-it-yourself platform that allows you to quickly, easily, and inexpensively build static or dynamic display advertisements and run them across the web.

It’s as easy as creating an account and naming your first campaign. After that, you can select a pre-built template and customize your advertisements as you like.

1. That depends on…
   1. You want Adacado to do it all (build ads and buy media).
      1. You pay Adacado for the ads (impressions) you run on a CPM rate (cost per thousand impressions). This CPM rate will include the media and your creative costs. You will also pay a nominal fee for processing product updates, if you are using product feeds. You can further control your ad spend by choosing to run ads only on specific days of the week.
   2. You want Adacado to do everything except buy media (you have that already).
      1. You pay Adacado for the ads (impressions) you run on a CPM (cost per thousand impressions), which ranges from $0.95 to $0.22, based on an Advertiser’s monthly volume. There is also a nominal fee for processing product updates, if you are using product feeds.
   3. In both cases you only pay for what you run. (see Pricing for details.)

You enter your credit card and Adacado will automatically bill you. Amounts billed are easily verified with our real time invoice dashboard.

1. Great question! The simple answer is: within days. But the real question is how long until I can see relevant and actionable results? For every campaign this is different. But generally you want enough ads served so you can measure performance against what is called a statistically relevant sample. Sounds complicated but it’s not; it’s just common sense.
   1. Some tips on how to think about this:
      1. Set a reasonable budget – spread it over weeks/ months if it makes sense.
      2. What’s my goal/ measurement; traffic or sales (if sales, by product, or overall).
      3. You will generally need 100+ clicks before you can expect to see anything.
      4. Lastly, measure your clicks over consecutive periods of time, as display ads are powerful reinforcement ads, which improve performance with more views. 

1. Like Google Ads (formerly AdWords), once you find a display advertisement that works (delivers expected results), then you should run it forever; adjusting offers, refreshing creative, managing budgets, etc.
2. If it’s making money, why would you turn it off?

Start simple, create a static ad and target very broadly. Once you can see enough data/ results, begin your advertising journey and refine anything, even everything as desired.

For sure. Just turn it off, with Adacado you only pay for what you use.