Have a question for Adacado? We got you.
Display advertising is all of the billions of banner advertisements that you see displayed on all websites, when browsing on your computer, tablet, or phone.
Adacado is a do-it-yourself platform that allows you to quickly, easily, and inexpensively build static or dynamic display advertisements and run them across the web.
It’s as easy as creating an account and naming your first campaign. After that, you can select a pre-built template and customize your advertisements as you like.
You enter your credit card and Adacado will automatically bill you. Amounts billed are easily verified with our real time invoice dashboard.
Start simple, create a static ad and target very broadly. Once you can see enough data/ results, begin your advertising journey and refine anything, even everything as desired.
For sure. Just turn it off, with Adacado you only pay for what you use.
An ad creative is an ad that is served to users on a webpage or app. Ad creatives can include images, GIFs and audio. Essentially an ad creative is the end result of an ad.
Ad sizes vary depending on where your ads are being distributed. There are specific sizes for desktop (ie. 300×250) and mobile (ie. 300×50). You can build static or dynamic ads – static being an unchanged ad, and dynamic being an ad that displays changing information based on user behavior.
In Adacado, it’s simple. Simply choose a pre built template from the template library, and upload your images, CTA and headline. You also have the option to build your own from scratch.
Yes. Adacado automatically generates a custom preview link so you and your teammates/clients can preview your ads in real-time.
Display ads – static or dynamic (product based ads). Refer to our support doc to learn more about static vs dynamic ads.
That’s what dynamic ads are all about. Instead of having to build individual ads for every product you have, dynamic ads will take a list of product information (aka a ‘data feed’) and automatically show different content in the ad, depending on how you set up your campaign.
You can upload your product feed in Adacado’s ‘Product Data’ settings. The file formats include: HTTP/HTTPS (e.g. a simple Google Sheet), or via FTP. Learn more about uploading your data feeds here.
Through Google Sheets. Learn how to create a basic data feed here.
As the expression goes, ‘location, location, location!’ All advertising consists of the content (what you see) and the media (where the content is seen). Buying media is simply purchasing the space for your content to be seen.
Yes! We’ve simplified the media buying process so you don’t need to worry about DSPs, or hiring a media buyer. Adacado handles it all.
You choose! Select specific categories of websites and audience demographics to define where your ads will run, and who will see them.
Decide how many ads you want to run each day and you’ll see the estimated cost. We may charge less (based on the buy), but we will never charge more.
Our most popular DSP’s are: Centro (Basis), Xandr, The Trade Desk, and Google, however you can choose to customize your adtags to work with any DSP.