Objective: Awareness

When to use: To advertise your brand, special offer or a single product or service. Static templates are simple and easy to edit and are designed to show the same information every time your ad is viewed. These templates are available for all verticals and come in a wide selection of styles and color combinations.

Objective: Consideration or Conversion

When to use: To advertise more than one product or service by dynamically displaying product or service information such as images, title, price and more. Dynamic templates are designed to be used with data feeds, but can also be used for static ads without data feeds. Dynamic templates are available for all verticals, and are ready to be customized to your business and preferences. Single-product or multi-product templates are available.

Objective: Consideration or Conversion

When to use: To advertise furniture, home décor, kitchen & dining, household supplies, or other home related products. Both static and dynamic templates are available. A wide selection of styles and color combinations are available and there are templates for different product image orientations (portrait or landscape).

Objective: Consideration or Conversion

When to use: To advertise health and beauty products and drive traffic to your website and product pages. Both static, dynamic and multiview templates are available. A variety of template styles are available, and easily customizable to your preference. Seasonal templates are available for this category.

Objective: Consideration or Conversion

When to use: To advertise clothing, footwear, accessories, jewelry, handbags and anything fashion related. These templates have simple and clean backgrounds, so your products stand out. Each template comes with a portrait or landscape image placeholder, depending on how you want to display your products in your ads. Static, dynamic and multiview templates are available.

Objective: Consideration or Conversion

When to use: To advertise kids brands, products or services such as toys, games, online educational programs and so on. These templates feature bright block colors of the color wheel (yellow, blue, green, red, pink etc.) with fun and playful backgrounds and different fonts. Static and dynamic templates are available.

Objective: Consideration or Conversion

When to use: To advertise electronic products such as computers, TV’s, digital cameras, cellular devices and so on. These selection of templates come with a clean background that makes your products stand out. These templates are best used with product data and promotional messaging. 

Objective: Consideration or Conversion

When to use: To advertise luggage or bags and to drive more traffic to these specific product pages. These templates are bright and playful, and will make your products stand out from the rest. 

Objective: Consideration or Conversion

When to use: To advertise sporting goods such as ski accessories, gym equipment, bikes and more! These templates come in different color combinations and layout options for your products, messaging and brand logo.

Objective: Consideration or Conversion

When to use: To advertise your food delivery service, wine store, restaurant, grocery store and anything food or beverage related! There are templates available for both static and dynamic ads, depending on whether you are looking to promote products or have a single offering.

Objective: Awareness or Consideration

When to use: To deliver powerful, eye-catching messages to raise awareness about social issues. These templates are static templates, and contain contrasting colors between the background and text. These templates are great for users looking to convey a strong message in their ads. If you are looking for a simple, strong and bold template style, then these templates are for you.

Objective: Consideration or Conversion

When to use: To advertise seasonal promotions or to create product ads with seasonal themes. These templates offer seasonal/holiday specific colors, images and fonts and can be used for retail businesses. These templates are available for static or dynamic ads. Multiview templates are also available.

Objective: Consideration or Conversion

When to use: To speed up the design process when creating your own templates. Wireframe templates are used as a starting point for template creation. These templates are dynamic templates and include randomized placements of different product data placeholders (i.e. product image, product title, etc.)

Objective: Consideration or Conversion

When to use: To showcase more than one product or service in an ad. Multiview templates are dynamic templates that are used to show multiple products or services at once. Some multiview templates display your product images only, while others display your product images and product information. Multiview templates are available for all verticals, and are available in different ad formats.

Objective: Awareness, Consideration or Conversion

When to use: To build ads with multiple ad formats more efficiently. A template set is a collection of templates in different ad formats with the same design and feel. Each template set has 4 ad formats (300×250, 160×600, 300×600 and 728×90), with some themes having mobile ad formats as well (320×50 and 300×50). Both static and dynamic template sets are available.

Objective: Awareness, Consideration or Conversion

When to use: These ads are custom built and feature animations within the ad. If you are looking for animation within your ads, these ads are for you.

Objective: Awareness, Consideration or Conversion

When to use: To showcase a single product or service in an ad. Single view templates are static templates that are used to promote a single offering, and subsequently take the user to a single landing page. Single view templates are available for all verticals and are available in many different layout combinations and designs.

Objective: Conversion

When to use: To promote product(s) in an ad to prompt a purchase. Shopify Checkout templates are templates that are used to promote product offerings, and subsequently prompt the user to make the purchase right in the ad. Shopify Checkout templates are available for retail businesses and are available in many different layout combinations and designs.