For many SAAS companies, the traditional way of selling involved booking a demo, and speaking to a sales representative to discuss the product, and potential benefits to the user. The conversation was focused around the benefits of the product, and this would ultimately tell the user if the product was the right fit for their business.
New technology arises every year that allows ad creative to be produced and optimized quickly and at scale. DSPs are a type of software that are used to automate the purchasing of online advertising. The software is generally used by advertisers and media agencies to help them purchase different ad formats.
With a new age comes a new model, and that model focuses on digital. More and more advertising around the world is becoming purely digital, including channels such as display and social. Not only is digital becoming the number one priority for businesses, but it is constantly evolving and businesses need to be able to adapt to changing online consumption patterns.
Dynamic creative optimization is all about reaching the right people, with the right message, at the right time. Choosing the right channels, optimizing your audience and media buy are only a few components, but monitoring how ad creative is executed online is crucial for user experience. Making ad creative a priority will increase the potential greatly for two-way engagement between the user and advertiser.
Everyone knows that quality content is vital in today’s online world. Further, quality content must be a priority for all businesses and needs to be continually refreshed to suit the changing desires of users. Companies that provide valuable content to their users receive much more engagement and dialogue compared to those that let their content go stale.
One key feature that distinguishes DCO is its use of data feeds. In short, data feeds provide the information necessary to display content in your ads. They are the fastest, easiest way to mass-upload product information to your advertisers and campaigns, without the need for re-uploads or version control. Data Feeds are used to distribute dynamic ads in real-time and they use information such as product data and geographic location.
The biggest mistake brands make when trying to attract new leads and followers is trying to attract a wide spectrum. When you try to appeal to everyone, it becomes impersonal and you lose more interest as opposed to gaining more. Your marketing messages and content become too generic and your brand becomes just another face in the crowd. To stand out, narrow your focus.