There are two types of ads you can create with Adacado: static or dynamic. Dynamic ads use product data from an inventory data feed, while static ads don’t.
Static ads display the same information every time they are viewed and can be made much simpler. They are a great way to advertise a brand, single product, or service.
Dynamic ads allow you to advertise products or services, dynamically changing the products shown to viewers. Learn more about how to build dynamic ad campaigns.
In this article, you will learn how to create static ad campaigns quickly and easily.
The easiest and fastest way to create static campaigns is to use Adacado Campaign Solutions.
You can create a static ad campaign in less than 10 minutes by following the steps below.
Watch a tutorial video or click here to learn more about Campaign Solutions.
If you cannot find the solution you’re looking for, there are other ways to create static campaigns without using pre-built campaign solutions. First, let’s start by choosing a template for designing your ad.
The Adacado Template Library provides pre-built ad templates by ad format and creative type for different business types such as retail, auto, real estate, and hotel/travel. The templates displayed in the library depend on the business type selected when creating the advertiser.
Click the “No thanks, I want to create a new blank campaign” text link in the lower right corner of the Campaign Solutions Library to open the “Select a template to use” page where you can view the Adacado Template Library.
You can also access the template library by clicking the “+” or clock icon in the navigation bar on the left of the creative editor. All templates in the template library can be used for static ads, and dynamic templates can be used for static ads as long as there is no data feed added to the advertiser or campaign.
Instead of using a pre-made template, you can create your own using the creative editor. The templates you create are private templates available only to you and are automatically saved to “My Templates”.
When you select and use a template in a campaign, copies of all used templates are automatically saved to “Previously Used Templates”. These templates can be used in campaigns for all advertisers of the same business type.
After selecting a template for your campaign, add your logo, customize the template’s placeholder image and text if necessary, and use the “Apply to All” option to apply the changes to all ad formats at once.
Here is an example of fully customized static ads using the above “Debut” static template.
You can use multiple ad creatives in your campaign. Here are two key ways you can use this feature:
Click the clock icon in the left bar of the “CREATIVE” page to open the “Schedule” panel to add, remove or schedule creatives.
After creating your ads, you can preview them on the “CREATIVE” page by clicking the green play button next to the individual templates. You can also preview all ad sizes by clicking the “PREVIEW” tab in the footer to open a shareable preview page. The preview page becomes active only after entering your billing information.
Once your creative review is complete and your ads are ready to run, configure your media channels. You can use Adacado to purchase media for your display ad campaigns or run Facebook ads, or use Adacdo ad tags to run ads through 3rd-Party DSPs. To enable ad serving, you must first enter your billing information. Learn more about Adacado’s ad delivery options.
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