Contents
Static vs Dynamic Ads
Select a Creative to Use (Adacado Template Library)
Customize Your Ads
Preview Your Ads
Static vs Dynamic Ads
There are two types of ads you can create with Adacado, static or dynamic. Dynamic ads use product data from an inventory data feed and static ads do not.
Static ads show the same information every time they are viewed and can be made much simpler. They are a great way to advertise your brand or a single product or service.
Dynamic ads allow you to advertise many products or services, dynamically changing the products shown to viewers.
Select a Creative to Use (Adacado Template Library)
Once you have created your advertiser and campaign, it will take you to the “Select a creative to use” page, where you can find a variety of pre-built templates you can use for your campaign. On this page, you can view and select templates from three different sections and the templates viewed here depend on the business type chosen when you created your advertiser.
Learn more about choosing a template.
Use All Templates from the Adacado Template Library
The Adacado Template Library offers pre-built ad templates by ad size and creative type for a variety of business types, such as retail, automotive, real estate, and hotel. The templates displayed in the template library depend on the business type chosen when you created your advertiser.
Choose any template in the library, then add your logo, custom message, and images to create your ads. Using a pre-built template is the fastest and easiest way to create your ads.
Learn how to create a simple ad from a pre built template.
My Templates
When you create your template from scratch using our creative editor, it will save the template in the “My Templates” section.
Previously Used Templates
When you select, edit and use templates in a campaign, copies of all templates used in the campaign are automatically saved to the “Previously Used Templates” section. These templates can be used in campaigns for all advertisers of the same business type (e.g. retail, auto, etc.).
Customize Your Ads
Once you’ve chosen your creative template from the library, you will go to the CREATIVE page , where you will see the multiple ad sizes associated with the template you chose.
Start customizing the template with your logo, background image and custom message. By default, changes to images or text are applied at once to all templates that are open on the “ CREATIVE” page.
Upload Your Logo
1. Click the logo in one template
2. Click the “Change” button below the default logo image and upload your company logo
Upload Your Image
1. Click the image in one template
2. Click the “Change” button below the default image and upload your image or select one from our “Free-to-use Image Library”
NOTE: It is important to add your logo and assets to your ads. Otherwise, the default images and text from the template will appear in your ads.
Customize Promotional Text and CTA Button Text
Follow the same steps as editing your company logo and image.
Making Color, Font & Layout Changes
It is also possible to edit the look and layout of your ads by editing the template in the creative editor.
Here is an example of fully customized static ads:
Adding Multiple Ad Creatives
You can use multiple ad creatives in your campaign. Here are two key ways you can use this feature:
- Scheduling: Each creative can be assigned a start and end date allowing you to pre-schedule automated creative updates.
- Testing: By having multiple creatives active at the same time, the Adacado system will alternate between creatives, providing an easy way to test and measure different creative variations or messaging.
Click the clock icon in the left bar of the “CREATIVE” page to open the “Schedule” panel to add, remove or schedule creatives.
Preview Your Ads
Once you’ve completed creating your ads, you can preview them on the “CREATIVE” page by clicking the green play button next to the individual templates. You can also preview all ad sizes by clicking the “PREVIEW” tab in the footer to open a shareable preview page.
NOTE: Turn on your media channel to see your ads on the preview page.
Have a good look at your ads, do they look how you expect? Click here to learn more about how to test your campaign.
Learn how to launch your first campaign!
If you’re still having trouble or have questions, feel free to reach out to us anytime at support@adacado.com
