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Static vs Dynamic Ads

There are two types of ads you can create with Adacado, static or dynamic. Dynamic ads use product data and static ads do not.

Static ads show the same information every time they are viewed. They are a great way to advertise your brand or a single product or service.

Dynamic ads on the other hand allow you to advertise many products or services, dynamically changing the products shown to viewers.

Dynamic Ads

Dynamic ads use product data inputted to the system to create many different ad variations. If you want to do product retargeting, this is the type of ad you will want to create. Check out our quick start video on creating dynamic ads.

Static Ads

Static ads don’t use product data, you simply add the text and images you want to display. They don’t require the use of product data so they are much simpler to use.

Here is an example of a static ad. It has a customizable image and text which you can easily adjust. We refer to it as static because once it is set up, the information in the ad doesn’t change (unless you adjust it).

If you’d like to see this process in action, check out our quick start video on using static ads!

Choose a Static Theme

When you create your campaign there are many themes available for you to choose from. Theme titles which include the text “basic, no-feed” are static themes which don’t use product data. Select a theme which has a layout you like, you can customize the text and image in the next step.

Personalize Your Ads

After choosing the theme you like, use the options on the left side to add your own logo, image and text. 

Upload your own logo and background image in the Image Assets section. Click Text Assets to change your message (labelled “Promotion Text”) and CTA text. Here is an example of a fully customized static theme.

Finishing Setup

When you have set up your ads, make sure to check that they are working as expected. 

From the publish page, check your campaign’s preview page. Have a good look at your ads, do they look how you expect?


  • Campaign is turned on
  • Logo has been added
  • Ad delivery settings have been set

If you’re still having trouble or have questions, feel free to reach out to us anytime at support@adacado.com