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In your campaign, click the Ad Delivery button on the bottom of the screen.

The page that appears will let you choose between buying your media through Adacado or using a publisher/DSP.

If you are buying media through Adacado then you will have options available to determine how many ads will be shown to your audience on a given day. If you are using an external publisher/DSP, download your adtags from this page.

How To Set Up Media Buying Through Adacado

After clicking on the Ad Delivery button you will be taken to the media settings page, read on to learn about the available settings.

Learn about Adacado’s media buy set up.

1. Number of Ads to Serve

These settings are where you define how many ads to be served each day, and the costs associated with the settings you’ve chosen. If you want to show more or less ads per day or change the days and times when ads are shown to viewers, you can adjust the settings here. The times set here are in the same timezone as your advertiser settings.

Adjust the number of ads to show per day depending on your budget and campaign goals. If you choose not to serve ads on certain day(s) then you will not be charged for media on those days.

The prices shown here are estimates and may vary depending on a few factors. Your actual charge may be less than the amount shown, depending on the supply of advertising spots available in a given day.

Please note that there are also costs associated with the processing of product data, so for example, in the scenario where you are running a very large product feed your actual billed amount may exceed the estimates shown on this screen. Please don’t hesitate to contact us if you have any questions regarding the costs associated with the processing of product data.

2. Physical Locations

If you are selling cars in Seattle, then you probably don’t want to spend your media budget serving ads to viewers in New York. The physical location settings let you define where you want the viewers of your ads to be.

If you want to use the location settings you entered for your Advertiser, you can click “Configure your own area” and select “Target ads around advertiser location”. 

If you want to enter your own location settings, then go ahead and add the country you want your viewers to be from. If you want to narrow the location further, you can add a state/province/region, or city. 

3. Websites

This is an optional setting which can be used to narrow down the types of websites your ads will appear. If you have a certain type of website you want your ads to appear on you can choose from a selection of websites such as Fashion, Pets or Electronics. Please note that because the cost to advertise on certain websites is higher than others, choosing some website categories may result in higher charges than others. These differences in prices will be automatically reflected in the estimated costs shown on this page. 

If you are happy to have your ads displayed on a wide variety of websites, then leave this option blank.

4. Devices

Here you can choose to limit your audience to those using specific platforms or browsers. If you will only be creating mobile ads, for example, then it could make sense to limit your platforms to only Android and iOS devices.

5. Languages

You may want to narrow down potential viewers based on what language their browser is set to. You can choose which languages to include/exclude here.

All set! Once you switch your campaign on, your ads will start being served to viewers. 

Using Adtags With Your Publisher/DSP

When you have selected the option “Do not use Adacado to buy my media”, your adtags will be available for download.

Choose your publisher (DSP) from the drop down menu. Click the button to download all adtags in your campaign, or access them individually on the right.

Learn how to download Adacado’s ad tags into your DSPs platform.

How To Turn Off Media Buying

Pause Media Buying for a Campaign

Simply turn the campaign off. No ads will be served when the campaign is turned off. This can be useful if you want to pause your ads while you make changes to your creative.

You can do this from the footer in the campaign view, or from the campaign list page.

Campaign Footer View

Campaign List Page

Turn off Media Buying by Default

If you will generally be using an external media solution then you can change the global settings so that by default, new campaigns won’t use Adacado to buy media.

To do this, click the account email menu in the top right corner of the screen and then click Account & Payment Info.

Then click on the “Options” link on the menu shown on the left hand side of this screen. 

Toggle the switch so that the text reads “Do not use Adacado to buy my media”.

You will still be able to turn on media buying for individual campaigns if you like, but by default media buying will be turned off for all new campaigns you create for all advertisers in your account.

If you’re still having trouble or have questions, feel free to reach out to us anytime at support@adacado.com