PRODUCT TARGETING OPTIONS TO USE FOR YOUR CAMPAIGN

PRODUCT TARGETING OPTIONS TO USE FOR YOUR CAMPAIGN

Delivering personalized ads with relevant content to the right audience is critical to the success of your display advertising campaigns. Especially if you use data feeds to create dynamic product ads for different types of businesses, such as retail, automotive, real estate, or travel, it is important to show relevant products to your target audience to maximize ad effectiveness.

To save your time figuring out how to define which product to display in your ads, Adacado offers a variety of predefined product targeting options for each business type that you can choose from with a simple click.

How to Access Product Targeting Options

To select a product targeting option, you first need to access your campaign’s “Ad Delivery Settings” page by clicking on the “Serve My Ads” tab in the platform footer or the Campaign drop-down menu. Then click the “Customize” button to the right of your media channel to open the configuration page. 

Click on “Campaign Objective” and find the “Product Targeting” option on each media channel’s configuration page. Product targeting options for each business type are the same across all media channels.

Product Targeting Options

By Media Channel

When Using Adacado for Media Buy

When choosing the “Run Web Ads” media channel to run ads through Adacado, you must select a campaign targeting option to define the audience for your campaign and a product targeting option to determine which product your ads display.

When Running Facebook Ads through Adacado

When selecting the “Run Facebook Ads media channel to run Facebook ads through Adacado, you must first choose whether you want to create a single ad or a product catalog ad with the data feed. If you decide to create a product catalog ad, you must select a product targeting option. The “Product Targeting” option is only available if you have chosen the option to create product catalog ads.

When Using Adacado Ad Tags to Run Ads through Third-Party DSP

If you use Adacado ad tags to run your ads through a third-party DSP, you should check with the DSP on how to set up an audience for your campaign and then choose one of the product targeting options to determine which products to display in your ad.

By Business Type

Adacado offers predefined product targeting options for each business type across all media channels, allowing you to choose one targeting option for a campaign that best fits your campaign goals. Hover over each targeting option to see a brief description of each targeting option.

*IMPORTANT*

  • To run dynamic product ads with data feeds, you must select the product targeting option for your campaign. Otherwise, random products from your product data will appear in your ad.
  • To run static ads without products (e.g., no data feed), you do not need to select a product targeting option as it will not be used in the ad.

General Requirements

General requirements apply across product targeting options for all business types in the Adacado platform. In addition, you can find the requirements related to specific product targeting in the individual product targeting descriptions below.

  • The data feed should contain the data required for the selected targeting option (e.g., Category, Sale price, Latitude/Longitude, Mileage, etc.).
  • In the data mapping process, you need to map the data field to the corresponding data in the feed.
  • Suppose product targeting requires the Adacado pixel to be implemented on the advertiser’s website. In that case, the data feed should contain data about the products on all product pages on the advertiser’s website where the Adacado pixel is deployed.
  • If your product targeting requires the Adacado pixel, you must manually add the product ID placeholder to the pixel. Click here to learn more about how to modify pixels.
  • Adacado pixels with product ID placeholders must be implemented on every product or vehicle page on the advertiser’s website that you want to retarget.
  • You must pass the product ID of the product viewed by the visitor to the pixel, and the passed product ID must match the product ID for that product in the data feed. Otherwise, product targeting will not work as expected.
  • You must use dynamic templates for your product targeting to work. On the “Select a template to use” page, you can select a prebuilt dynamic template from the Adacado Template Library by choosing the “Templates for Products Only” option. You can also create your own template with product data placeholders such as product image, product title, price, etc.

Retail

Product Showcase
Popular Products

Campaign Type: Prospecting or Retargeting

Campaign Goals: Awareness, Consideration, or Conversion

Requirements

  • Data Feed: Yes.
    • There should be a product ID for each product.
    • In your data mapping, you must ensure that the “Product ID” data field is mapped to the product ID in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads display the most popular products based on all user traffic to the advertiser’s website. 
  • Pixels are used to track the number of page views for specific products.
  • This targeting uses data from a rolling 28-day period for products visited on the advertiser’s website. If the page view data doesn’t provide enough data, a 28-day rolling ad click is used to determine the most popular ones.
  • If there are no matching products or there are not enough targeted products to show, the ad will display other products from your product data.

Examples

  • This targeting can be used to market your brand and products to reach potential customers, generate more traffic to your site, or increase conversions.
  • Suppose you have 100 products on your website and your ad displays a total of 3 products (3 frames, 1 product per frame). If  Product A, B, C, D, and E have the highest number of page views tracked by the Adacado pixel in the last 28 days, then ads served with this targeting will randomly display 3 of those 5 products above.
Last Viewed

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID for each product.
    • In your data mapping, you must ensure that the “Product ID” data field is mapped to the product ID in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Single or Multiple Product Ads

Description

  • Ads display up to 5 products that the user last viewed on the advertiser’s website.
  • Pixels are used to track visitors to an advertiser’s website and up to 5 product IDs of the products the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds up to 5 products in the product data that match the last viewed products and displays that product in the ad.
  • If there are no matching products or there are not enough targeted products to show, the ad will display other products from your product data. 

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing them the products they were interested in. 
  • Suppose a visitor looks at a cell phone, laptop, headphones, TV, and tablet and leaves without making a purchase, and your ad displays a total of 5 products (5 frames, 1 product per frame). With this targeting selected, the ad will randomly display the cell phone, laptop, headphones, TV, and tablet. If your ad displays a total of 3 products (3 frames, 1 product per frame), 3 of the 5 last viewed products will appear randomly in your ad.
Last Viewed + Category

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID and category value for each product.
    • In your data mapping, you must ensure that the “Product ID” and “Category” data fields are mapped to their respective corresponding columns in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed product and others from the same category (e.g., cameras). 
  • Pixels are used to track visitors to an advertiser’s website and the product ID of the products the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a product in the product data that matches the last viewed product and displays that product first in the ad. The ad then shows other products of the same category as the last viewed product.
  • If there are no matching products or there are not enough targeted products to show, the ad will display other products from your product data. 

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing them the product they were interested in and other relevant products.
  • Suppose a visitor views a white linen blouse and leaves the site without purchasing it. With this targeting selected, the ad will first show the white linen blouse and then other blouses.
Last viewed + Gender

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID and gender value for each product.
    • In your data mapping, you must ensure that the “Product ID” and “Gender” data fields are mapped to their respective corresponding columns in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed product and a selection of other products for that same gender (e.g., male/female). 
  • Pixels are used to track visitors to an advertiser’s website and the product ID of the products the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a product in the product data that matches the last viewed product and displays that product first in the ad. The ad then shows other products of the same gender value as the last viewed product in the remaining frames.
  • If there are no matching products or there are not enough targeted products to show, the ad will display other products from your product data. 

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing them the product they were interested in and other relevant products.
  • Suppose a visitor visits your site to shop for a Father’s Day gift, sees an all-in-one men’s grooming kit, and leaves without purchasing it. With this targeting selected, the ad will first show the all-in-one men’s grooming kit, then other men’s products.
Last viewed + Brand

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID and brand value for each product.
    • In your data mapping, you must ensure that the “Product ID” and “Brand” data fields are mapped to their respective corresponding columns in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed product and others from the same brand (e.g., Sony). 
  • Pixels are used to track visitors to an advertiser’s website and the product ID of the products the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a product in the product data that matches the last viewed product and displays that product first in the ad. The ad then shows other products from the same brand as the last viewed product in the remaining frames.
  • If there are no matching products or there are not enough targeted products to show, the ad will display other products from your product data. 

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing them the product they were interested in and other relevant products.
  • Suppose a visitor visits your site to shop for a laptop, sees an Asus laptop, and leaves without purchasing it. With this targeting selected, the ad will first show the last Asus laptop viewed, then other Asus products.
Last Viewed + Sale

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID for each product.
    • There should be a column with a sale price value for a discounted product.
    • In your data mapping, you must ensure that the “Product ID” and “Sale Price” data fields are mapped to their respective corresponding columns in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed product and a selection of discounted or sale products. 
  • Pixels are used to track visitors to an advertiser’s website and the product ID of the products the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a product in the product data that matches the last viewed product and displays that product first in the ad. The ad then shows other products that have the values for the “Sale Price” data field in the remaining frames.
  • If there are no matching products or there are not enough target products to show, the ad will display other products from your product data. 

Example

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing them the product they were interested in and other relevant products.
  • Suppose a visitor views an air fryer on your site and leaves without purchasing it. With this targeting selected, this targeting will first display the last air fryer viewed, then discounted products that have sale price data, regardless of category, brand, etc.
Most Viewed

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID for each product.
    • In your data mapping, you must ensure that the “Product ID” data field is mapped to the product ID in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Single or Multiple Product Ads

Description

  • Ads will display the product most frequently viewed by the individual users on the advertiser’s website. 
  • Pixels are used to track the number of page views for a specific product viewed by a particular visitor to the advertiser’s website.
  • This targeting uses data from a rolling 28-day period for products visited on the advertiser’s website. If the page view data doesn’t provide enough data, a 28-day rolling ad click is used to determine the most popular ones.
  • If there are not enough target products to show, the ad will display other products from your product data.

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing them the product they were interested in.
  • Suppose a visitor browses your site in search of Valentine’s day gifts. If the visitor visits the white gold necklace page five times, the 24-stem rose bouquet page one, and the 18K yellow gold round diamond ring page three times, the ads served with this targeting will first display the white gold necklace, then the 18K yellow gold round diamond ring followed by the 24-stem rose bouquet.
Sale

Campaign Type: Prospecting and Retargeting

Campaign Goals: Awareness, Consideration, or Conversion

Requirements

  • Data Feed: Yes
    • There should be a column with the sale price values for the discounted products.
    • In your data mapping, you must ensure that the “Sale Price” data field is mapped to the sale price column in your feed.
  • Adacado Pixel: No
  • Ad Type: Multiple Product Ads

Description

  • Ads will display only products that have the sale price. 
  • The Adacado system finds products that have values for the “Sale Price” data field and the ad displays them.
  • If there are no matching products or there are not enough target products to show, the ad will display other products from your product data. 

Examples

  • This targeting can be used when you want to market discounted products to reach potential customers, generate more traffic to your site, or increase conversions.
  • Suppose you have product data with discounted products generated from your data feed for a Black Friday promotion. With this targeting selected, the ad will only show products with sale prices.
Closest Store

Campaign Type: Prospecting and Retargeting

Campaign Goals: Awareness, Consideration, or Conversion

Requirements

  • Data Feed: Yes
    • There should be a latitude and longitude value for each product.
    • In your data mapping, you must ensure that the “Latitude” and “Longitude” data fields are mapped to their respective corresponding columns in your feed.
  • Adacado Pixel: No
  • Ad Type: Single or Multiple Product Ads

Description

  • Ads will display the store, event, and location-specific product closest to the user’s location.  
  • The Adacado system uses the product’s latitude and longitude values and the user’s IP address to find the product in the order closest to the user’s location. The default radius set for this target is 250 km/155miles. 
  • If there are no matching products or there are not enough target products to show, the ad will display other products from your product data. 

Examples

  • This targeting can be used when you want to market products close to users’ locations to reach potential customers, generate more traffic to your site, or increase conversions.
  • Selling tickets to sports games, events, or concerts close to the user’s location.
  • Marketing for clinics, dental clinics, or lawyers close to the user’s location.
  • Marketing of educational programs or schools close to the user’s location.
  • Marketing of fitness centers close to the user’s location.

Auto

Vehicle Showcase
Popular Vehicles

Campaign Type: Prospecting or Retargeting

Campaign Goals: Awareness, Consideration, or Conversions

Requirements

  • Data Feed: Yes
    • There should be a product ID or Manufacturer VIN for each vehicle.
    • In your data mapping, you must ensure that the “Product ID” data field is mapped to the product ID or manufacturer VIN in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the most popular vehicles viewed by all users on the advertiser’s website. 
  • Pixels are used to track page views for specific vehicles.
  • This targeting uses data from a rolling 28-day period for vehicles visited on the advertiser’s website. If the page view data doesn’t provide enough data, a 28-day rolling ad click is used to determine the most popular ones.
  • If there are not enough target vehicles to show, the ad will display other vehicles from your product data.

Examples

  • This targeting can be used when you want to market your dealership’s popular vehicles to reach potential customers, generate more traffic to your site, or increase conversions.
  • Suppose you have 100 vehicles on your website and your ad displays a total of 3 products (3 frames, 1 product per frame). If  Vehicle A, B, C, D, and E have the highest number of page views tracked by the Adacado pixel in the last 28 days, and if there is product data for each of these vehicles, then ads served with this targeting will randomly display 3 of the 5 vehicles above.
Most Viewed Vehicles

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID or Manufacturer VIN for each vehicle.
    • In your data mapping, you must ensure that the “Product ID” data field is mapped to the product ID or manufacturer VIN in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Single or Multiple Product Ads

Description

  • Ads will display the vehicle most frequently viewed by the user on the advertiser’s website.
  • Pixels are used to track the number of page views for a specific vehicle viewed by a specific visitor to the advertiser’s website.
  • This targeting uses data from a rolling 28-day period for vehicles visited on the advertiser’s website. If the page view data doesn’t provide enough data, a 28-day rolling ad click is used to determine the most popular ones. 
  • If there are not enough target vehicles to show, the ad will display other vehicles from your product data.

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing the vehicles they were interested in.
  • Suppose the advertiser is a Toyota dealership. If a visitor browses your site and visits the 2022 Camry page 5 times, the 2021 Camry page 2 times, and the 2016 Nissan Maxima 3 times, the ad served with this targeting will first show the 2022 Camry, then the 2016 Nissan Maxima followed by the 2021 Camry.
Pre-Owned Vehicle Showcase

Campaign Type: Prospecting or Retargeting

Campaign Goals: Awareness, Consideration, or Conversion

Requirements

  • Data Feed: Yes
    • There should be vehicles with a mileage value > 100.
    • In your data mapping, you must ensure that the “Mileage Value (e.g. 123)” data field is mapped to the mileage value column in your feed.
  • Adacado Pixel: No
  • Ad Type: Multiple Product Ads

Description

  • Ads will display pre-owned inventory (km/miles > 100).
  • The Adacado system finds vehicles with a mileage value > 100 in your product data and randomly displays them. If your feed doesn’t have mileage data, this targeting won’t work.
  • If there are no matching vehicles or there are not enough target vehicles to show, the ad will display other vehicles from your product data.

Examples

  • This targeting can be used when you want to market used vehicles to reach potential customers, generate more traffic to your site, or increase conversions.
  • Used car sales promotion during peak season such as Black Friday.
New Vehicle Showcase

Campaign Type: Prospecting or Retargeting

Campaign Goals: Awareness, Consideration, or Conversion

Requirements

  • Data Feed: Yes
    • There should be vehicles with a mileage value < 101.
    • In your data mapping, you must ensure that the “Mileage Value (e.g. 123)” data field is mapped to the mileage value column in your feed.
  • Adacado Pixel: No
  • Ad Type: Multiple Product Ads

Description

  • Ads will display new vehicle inventory (km/miles < 101).
  • The Adacado system finds vehicles with a mileage value<101 in your product data and randomly displays them. If your feed doesn’t have mileage data, this targeting won’t work.
  • If there are no matching vehicles or there are not enough target vehicles to show, the ad will display other vehicles from your product data.

Examples

  • This targeting can be used when you want to market new vehicles to reach potential customers, generate more traffic to your site, or increase conversions.
  • New model launch promotions.
Last Viewed Vehicles

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID or Manufacturer VIN for each vehicle.
    • In your data mapping, you must ensure that the “Product ID” data field is mapped to the product ID or manufacturer VIN in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Single or Multiple Product Ads

Description

  • Ads will display up to 5 vehicles that the user last viewed on the advertiser’s website.
  • Pixels are used to track visitors to an advertiser’s website and the product ID of the vehicles the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds up to 5 vehicles in the product data that match the last viewed vehicles and displays them in the ad.
  • If there are no matching vehicles or there are not enough target vehicles to display, the ad will display other vehicles from your product data. 

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without purchasing, showing them the vehicles they were interested in.
  • Suppose the advertiser is a Honda dealership. When a visitor views the 2022 CR-V,  2022 Odyssey Touring, 2022 CR-V Black Edition, 2019 CS-V Sport, and 2018 Civic Sedan EX, the ad served with this targeting will show all 5 vehicles above. If your ad has only 3 templates, the ad will display 3 out of the last 5 vehicles viewed.
Last Viewed Vehicles + Make

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID and make value for each vehicle.
    • In your data mapping, you must ensure that the “Product ID” and the “Make” data fields are mapped to their respective corresponding columns in your feed.             
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed vehicle and others matching the same make (e.g. all Ford). 
  • Pixels are used to track visitors to an advertiser’s website and the product ID of the vehicles the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a vehicle in the product data that matches the last viewed vehicle and displays that vehicle first in the ad. The ad then shows other vehicles from the same make as the last viewed vehicle.
  • If there are no matching vehicles or there are not enough target vehicles to show, the ad will display other vehicles from your product data. 

Example

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing them the vehicle they were interested in and other relevant vehicles.
  • Suppose your ad displays a total of 5 products (1 product per frame). If the make of the last viewed vehicle of the user is Ford, the ad will display the last viewed vehicle in the first frame and then other vehicles from Ford in the remaining frames. If your data feed has only 3 vehicles from Ford, the first frame will show the last viewed vehicle and the next 2 frames will show the other 2 Ford vehicles, and the last 2 frames will show other vehicles from your product data.
Last Viewed + Model

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID and make value for each vehicle.
    • In your data mapping, you must ensure that the “Product ID” and the “Model” data fields are mapped to their respective corresponding columns in your feed.
  • Adacado Pixel: Yes 
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed vehicle and others matching the same model (e.g. all Mustang). 
  • Pixels are used to track visitors to an advertiser’s website and the product ID of the vehicles the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a vehicle in the product data that matches the last viewed vehicle and displays that vehicle first in the ad. The ad then shows other vehicles from the same model as the last viewed vehicle.
  • If there are no matching vehicles or there are not enough target vehicles to show, the ad will display other vehicles from your product data. 

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing them the vehicle they were interested in and other relevant vehicles.
  • Suppose your ad displays a total of 5 products (1 product per frame). If the model of the last viewed vehicle by the user is Mustang, the ad will display the last viewed vehicle in the first frame and then other Mustang vehicles in the remaining frames. If your data feed has only 1 Mustang, the first frame will show the last viewed Mustang and the remaining frames will display other vehicles from your product data.
Last Viewed + Condition

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID and condition value for each vehicle.
    • In your data mapping, you must ensure that the “Product ID” and the “Condition” data fields are mapped to their respective corresponding columns in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed vehicle and others with the same condition (e.g., new, used, or certified). 
  • Pixels are used to track visitors to an advertiser’s website and the product ID of the vehicles the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a vehicle in the product data that matches the last viewed vehicle and displays that vehicle first in the ad. The ad then shows other products in the same condition as the last viewed vehicle.
  • If there are no matching vehicles or there are not enough target vehicles to show, the ad will display other vehicles from your product data. 

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing them the vehicle they were interested in and other relevant vehicles.
  • Suppose your ad displays a total of 5 products (1 product per frame). If the condition of the last viewed vehicle by the user is “New”, the ad will display the last viewed vehicle in the first frame and then other new vehicles in the remaining frames. If your data feed has only 2 new vehicles, the first frame will show the last viewed vehicle and the second frame will show another new vehicle followed by other vehicles from your product data in the remaining frames.
Last Viewed + Body Style

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID and body style value for each vehicle.
    • In your data mapping, you must ensure that the “Product ID” and the “Body Style” data fields are mapped to their respective corresponding columns in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed vehicle and others matching the same body style (e.g. SUV). 
  • Pixels are used to track visitors to an advertiser’s website and the product ID of the vehicles the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a vehicle in the product data that matches the last viewed vehicle and displays that vehicle first in the ad. The ad then shows other vehicles with the same body style as the last viewed vehicles.
  • If there are no matching vehicles or there are not enough targeted vehicles to show, the ad will display other vehicles from your product data. 

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing them the vehicle they were interested in and other relevant vehicles.
  • Suppose your ad displays a total of 5 products (1 product per frame). If the body style of the last viewed vehicle by the user is “SUV”, the ad will display the last viewed vehicle in the first frame and then other SUV vehicles regardless of make or model in the remaining frames. If your data feed has more than 5 SUV vehicles, the first frame will show the last viewed vehicle and other SUV vehicles from your product data will be displayed in the remaining frames.
Last Viewed + Model + Location

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be vehicle data from different dealerships.
    • There should be a product ID or manufacturer VIN for each vehicle.
    • There should be a model value for each vehicle.
    • There should be latitude and longitude values for each vehicle’s dealership location.
    • In your data mapping, you must ensure that the “Product ID”, “Model”, “Latitude” and “Longitude” data fields are mapped to their respective corresponding columns in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed vehicle and others matching the same model at the nearest dealership (e.g. all Mustang in Modesto). 
  • Pixels are used to track visitors to an advertiser’s website and the product ID of the vehicles the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a vehicle in the product data that matches the last viewed vehicle. Then based on the dealer location’s latitude and longitude data for each vehicle, the system finds and shows vehicles of the same model as the last viewed vehicle within a radius of 160km of the location of the last viewed vehicle.
  • If there are no matching vehicles or there are not enough target vehicles to show, the ad will display other vehicles from your product data.

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing them the vehicle they were interested in and other relevant vehicles from the locations users are interested in.
  • Suppose your ad displays a total of 5 products (1 product per frame), and the data feed has vehicles from 5 different dealerships in California (e.g. Los Angeles, San Francisco, San Diego, San Jose, and Fresno). If the last viewed vehicle is the 2022 Toyota Camry from the Los Angeles dealership, the ad will first display the last Toyota Camry viewed, then other Camry’s from the dealership close to the Los Angeles dealership.

Real Estate

Developer Showcase
Popular Properties

Campaign Type: Prospecting or Retargeting

Campaign Goals: Awareness, Consideration, or Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID (or property ID) for each product.
    • In your data mapping, you must ensure that the “Product ID” data field is mapped to the product ID in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the most frequently viewed properties on the advertiser’s website over the last 14 days. 
  • Pixels are used to track the number of page views for a specific product(property) viewed by a specific visitor to the advertiser’s website.
  • If the page view data does not deliver enough data, it uses rolling clicks of ads over 28 days to figure out what is most viewed.
  • If there are not enough target products to show, the ad will display other products from your product data.

Examples

  • This targeting can be used when you market your brand and properties to reach potential customers, generate more traffic to your site, or increase conversions.
  • Suppose you have 100 properties on your website and your ad displays a total of 3 products (3 frames, 1 product per frame). If  Property A, B, C, D, and E have the highest number of page views tracked by the Adacado pixel in the last 28 days, and if there are product data for these properties, then ads served with this targeting will randomly display 3 of the 5 properties above.
Newest Listings

Campaign Type: Prospecting or Retargeting

Campaign Goals: Awareness, Consideration, or Conversion

Requirements

  • Data Feed: Yes
    • There should be a listing date for each product (property)
    • In your data mapping, you must ensure that the “Listing date” data field is mapped to the listing date column in your feed.
  • Adacado Pixel: No
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the most recently listed properties based on the listing date from the data feed.
  • The listing date should be in YYYY-MM_DD format.

Examples

  • This targeting can be used when you want to promote new listings to reach potential customers, generate more traffic to your site, or increase conversions.
  • Suppose you have product data for 100 listings generated from your data feed, and your ad displays a total of 3 products (3 frames, 1 product per frame). If Property A has a listing date of 2022-04-25, Property B is 2022-01-15, Property C is 2022-03-01, then ads served with this targeting will display the properties in this order: Property A, Property C, then Property B.
Closest Listings

Campaign Type: Prospecting and Retargeting

Campaign Goals: Awareness, Consideration, or Conversion

Requirements

  • Data Feed: Yes
    • There should be a latitude and longitude value for each product.
    • In your data mapping, you must ensure that the “Latitude” and “Longitude” are mapped to their respective corresponding columns in your feed.
  • Adacado Pixel: No
  • Ad Type: Single and Multiple Templates Ads

Description

  • Ads will display the properties that are closest to the user’s location (160km/100miles radius).  
  • The Adacado system uses the property’s latitude and longitude values and the user’s IP address to find the closest listing within a radius of 160km/100 miles of the user’s location. 
  • If there are no matching listings or there are not enough target listings to show, the ad will display other listings from your product data.

Examples

  • This targeting can be used when you want to market listings close to users’ locations to reach potential customers, generate more traffic to your site, or increase conversions.
  • Suppose you live in Orange County, Los Angeles. With this targeting selected, the ad will display the listings close to Orange County.
Developer Showcase + Location

Campaign Type: Prospecting and Retargeting

Campaign Goals: Awareness, Consideration, or Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID (or property ID) and latitude/longitude data for each product.
    • In your data mapping, you must ensure that the “Product ID”, “Latitude” and “Longitude” data fields are mapped to the respective corresponding columns in your feed. 
  • Adacado Pixel: Yes
  • Ad Type: Single and Multiple Product Ads

Description

  • Ads will highlight the developments that are within a 160km/100miles radius of the last viewed development.
  • Pixels are used to track visitors to an advertiser’s website and the product ID (property ID) of the property the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds developments in the product data that match the last viewed developments. 
  • Then, the system selects a random development from the last viewed development list and displays the developments within a 160km/100miles radius of the selected development.
  • If there are no matching products or there are not enough targeted products to show, the ad will display other products from your product data. 

Examples

  • This targeting can be used when you want to market developments in locations of interest to users to reach potential customers, generate more traffic to your site, or increase conversions.
  • Suppose a visitor views Development A and leaves the site. With this targeting selected, the ad will first display Development A, then other developments within a 160km/100miles radius of the Development A’s location.
Last Viewed + Location

Campaign Type: Retargeting

Campaign Goals:  Consideration or Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID (or property ID) and latitude/longitude data for each product.
    • In your data mapping, you must ensure that the “Product ID”, “Latitude” and “Longitude” data fields are mapped to the respective corresponding columns in your feed. 
  • Adacado Pixel: Yes
  • Ad Type: Single or Multiple Product Ads

Description

  • Ads will display the last viewed property and others in the same location (160km/100mile radius). 
  • Pixels are used to track visitors to an advertiser’s website and the product ID (property ID) of the property the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a property in the product data that matches the last viewed property and displays that property first in the ad. The ad then shows other properties within a 160km/100miles radius of the location of the last viewed property, based on the property’s latitude and longitude data.
  • If there are no matching properties or there are not enough targeted properties to show, the ad will display other properties from your product data. 

Examples

  • This targeting can be used when you want to generate more user engagement or increase conversions by showing relevant properties in locations of interest to users.
  • Suppose a visitor views Property A and leaves the site. With this targeting selected, the ad will first show Property A, then other properties within a 160km/100miles radius of Property A’s location.
Last Viewed + Location + Property Type

Campaign Type: Retargeting

Campaign Goals: Consideration or Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID (or property ID) for each product.
    • There should be latitude and longitude data for each product.
    • There should be property type data for each product.
    • In your data mapping, you must ensure that the “Product ID”, “Latitude”, “Longitude” and “Property Type” data fields are mapped to the respective corresponding columns in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed property and others in the same location (160km/100mile radius) and property type (e.g. house/apt/condo/townhouse). 
  • Pixels are used to track visitors to an advertiser’s website and the product ID (property ID) of the property the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a property in the product data that matches the last viewed property and displays that property first in the ad. The ad then shows properties of the same property type within a 160km/100miles radius of the last viewed property, based on the property’s latitude and longitude data.
  • If there are no matching properties or there are not enough targeted properties to show, the ad will display other properties from your product data.

Examples

  • This targeting can be used when you want to generate more user engagement or increase conversions by showing relevant properties in locations of interest to users.
  • Suppose a visitor views Townhouse A and leaves the site. With this targeting selected, the ad will first show Townhouse A, then other townhouses within a 160km/100miles radius of Townhouse A’s location.
Last Viewed + Location + Price

Campaign Type: Retargeting

Campaign Goals: Consideration or Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID (or property ID) for each product.
    • There should be latitude and longitude data for each product.
    • There should be price data for each product.
    • In your data mapping, you must ensure that the “Product ID”, “Latitude”, “Longitude” and “Sale or rental price” data fields are mapped to the respective corresponding columns in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed property and others in the same location (160km/100miles radius) and price range (+/-25%)
  • Pixels are used to track visitors to an advertiser’s website and the product ID (property ID) of the property the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a property in the product data that matches the last viewed property and displays that property first in the ad. The ad then shows properties with a price value in the range of +/-25% of the last viewed property’s price within a 160km/100miles radius of the last viewed property, based on the property’s latitude and longitude data. 
  • If there are no matching properties or there are not enough target properties to show, the ad will display other properties from your product data.

Examples

  • This targeting can be used when you want to generate more user engagement or increase conversions by displaying relevant properties within a certain price range for locations of interest to users.
  • Suppose a visitor views House A with the listing price of $3,000,000 and leaves the site. With this targeting selected, the ad will first show House A, then other properties with a list price between $2,250,000 and $3,750,000 within a 160km/100miles radius of House A’s location.
Last Viewed + Location + Listing Type

Campaign Type: Retargeting

Campaign Goals: Consideration or Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID (or property ID) for each product.
    • There should be latitude and longitude data for each product.
    • There should be price data for each product.
    • In your data mapping, you must ensure that the “Product ID”, “Latitude”, “Longitude” and “Type of listing” data fields are mapped to the respective corresponding columns in your feed. 
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed property first and others of the same listing type (rent/sale) within a 160km/100miles radius of the last viewed property.
  • Pixels are used to track visitors to an advertiser’s website and the product ID (property ID) of the property the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a property in the product data that matches the last viewed property and displays that property first in the ad. The ad then displays properties of the same listing type within a 160km/100miles radius of the location of the last viewed property, based on the property’s latitude and longitude data.
  • If there are no matching properties or there are not enough target properties to show, the ad will display other properties from your product data.

Examples

  • This targeting can be used when you want to generate more user engagement or increase conversions by displaying relevant properties for locations of interest to users.
  • Suppose a visitor views a rental property A and leaves the site. With this targeting selected, the ad will first display the rental property A, then other rental properties within a 160km/100miles radius of the rental property A’s location.
Last Viewed + Location + Newest Listings

Campaign Type: Retargeting

Campaign Goals: Consideration or Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID (or property ID) for each product.
    • There should be latitude and longitude data for each product.
    • There should be listing date data for each product.
    • In your data mapping, you must ensure that the “Product ID”, “Latitude”, “Longitude” and “Listing Date” data fields are mapped to the respective corresponding columns in your feed.  
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed property and other most recently listed properties that are within a 160km/100miles radius of the last viewed property. 
  • Pixels are used to track visitors to an advertiser’s website and the product ID (property ID) of the property the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a property in the product data that matches the last viewed property and displays that property first in the ad. The ad then shows properties in the order of the most recent listing date within a 160km/100miles radius of the location of the last viewed property’, based on the property’s latitude and longitude data. 
  • If there are no matching products or there are not enough target products to show, the ad will display random properties from your product data.

Examples

  • This targeting can be used when you want to generate more user engagement or increase conversions by displaying relevant properties for locations of interest to users.
  • Suppose a visitor views Property A and leaves the site. With this targeting selected, the ad will first display Property A, then properties with the most recent listing date in descending order within a 160km/100miles radius of Property A’s location.

Hotel

Product targeting options can be used for ads for deals for hotels, destinations, flights, or travels.

Hotel Showcase

Campaign Type: Prospecting or Retargeting

Campaign Goals: Awareness, Consideration, or Conversion

Requirements

  • Data Feed: Yes
  • Adacado Pixel: No
  • Ad Type: Multiple Product Ads

Description

  • Ads will highlight your hotels. 
  • This targeting shows random products from your product data.

Examples

  • This targeting can be used when you want to market your brand and hotels to reach potential users or generate more traffic to your site.
  • Suppose you have product data for 100 hotels from your data feed, and your ad displays a total of 5 products (5 frames, 1 product per frame). With this targeting selected, the ad will randomly display 5 of that 100 hotels each time it is served.
Destination Showcase

Campaign Type: Prospecting or Retargeting

Campaign Goals: Awareness, Consideration, or Conversion

Requirements

  • Data Feed: Yes
  • Adacado Pixel: No
  • Ad Type: Multiple Product Ads

Description

  • Ads will highlight your destination/attraction. 
  • This targeting shows random products from your product data.

Examples

  • This targeting can be used when you want to market your brand and destinations/attractions to reach potential users or generate more traffic to your site.
  • Suppose you have product data for 100 destinations/attractions from your data feed, and your ad displays a total of 5 products (5 frames, 1 product per frame). With this targeting selected, the ad will randomly display 5 of those 100 destinations/attractions each time it is served.
Most Viewed Hotels

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID (hotel ID) for each product.
    • In your data mapping, you must ensure that the “Product ID” data field is mapped to the product ID in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Single or Multiple Product Ads

Description

  • Ads will display the most frequently viewed hotels, flight deals, or travel deals by the user on the advertiser’s website. 
  • Pixels are used to track the number of page views for a specific hotel viewed by a specific visitor to the advertiser’s website.
  • If the page view data does not deliver enough data, it uses rolling clicks of ads over “28” days to figure out what is most viewed.

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing them the hotel or travel deals they were interested in.
  • Suppose a visitor browses your site to search for a hotel in Las Vegas. If the visitor visits Hotel A page 5 times, Hotel B page 1, and Hotel C page 3 times, the ad served with this targeting will first show Hotel A, Hotel C, and Hotel B in order.
Closest Hotels

Campaign Type: Prospecting and Retargeting

Campaign Goals: Awareness, Consideration, or Conversion

Requirements

  • Data Feed: Yes
    • There should be a latitude and longitude value for each product.
    • In your data mapping, you must ensure that the “Latitude” and “Longitude” are mapped to their respective corresponding columns in your feed.
  • Adacado Pixel: No
  • Ad Type: Single or Multiple Product Ads

Description

  • Ads will display the hotel properties that are closest to the user’s location (160km/100miles radius).  
  • The Adacado system uses the hotel’s latitude and longitude values and the user’s IP address to find the hotel, in nearest order, within a 160km/100miles radius of the user’s location, based on the hotel’s latitude and longitude data and the user’s IP address. 
  • If there are no matching products or there are not enough target products to show, the ad will display random properties from your product data.

Examples

  • This targeting can be used when you want to market hotels close to users’ locations to reach potential customers, generate more traffic to your site, or increase conversions.
  • Suppose you are visiting Washington, D.C. With this targeting selected, the ad will display hotels within a 160km/100miles radius of your location in Washington, D.C.
Last Viewed + Location

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID (hotel ID) and latitude/longitude data for each product.
    • In your data mapping, you must ensure that the “Product ID”, “Latitude” and “Longitude” data fields are mapped to the respective corresponding columns in your feed. 
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product ads

Description

  • Ads will display the last viewed hotel and others in the same location (160km/100mile radius).
  • Pixels are used to track visitors to an advertiser’s website and the product ID of the hotel the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a hotel in the product data that matches the last viewed hotel and displays that hotel first in the ad. The ad then shows other hotels within a 160km/100miles radius of the location of the last viewed hotel, based on the hotel’s latitude and longitude data.
  • If there are no matching products or there are not enough targeted products to show, the ad will display random properties from your product data. 

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing users relevant hotel or travel deals in locations they are interested in.
  • Suppose a visitor views Hotel A and leaves the site. With this targeting selected, the ad will first show Hotel A, then other properties within a 160km/100miles radius of Hotel A’s location.
Last viewed + Brand

Campaign Type: Retargeting

Campaign Goals: Conversion

Requirements

  • Data Feed: Yes
    • There should be a product ID (hotel ID) and brand data for each hotel.
    • In your data mapping, you must ensure that the “Product ID” and “Brand” data fields are mapped to the respective corresponding columns in your feed.
  • Adacado Pixel: Yes
  • Ad Type: Multiple Product Ads

Description

  • Ads will display the last viewed hotel and others from the same brand (e.g. Hilton, Marriott, etc.). 
  • Pixels are used to track visitors to an advertiser’s website and the product ID of the hotels the visitors last viewed.
  • Based on the product ID passed through the pixel event, the Adacado system finds a hotel in the product data that matches the last viewed hotel and displays that product first in the ad. The ad then shows other hotels of the same brand 
  • If there are no matching products or there are not enough targeted products to show, the ad will display random products from your product data.

Examples

  • This targeting can be used when you want to increase conversions by retargeting people who have visited your site but left without making a purchase, showing the hotel or travel deals they were interested in, and other relevant hotel or travel deals.
  • Suppose a visitor views the Hilton hotel in Hawaii and leaves without booking it. With this targeting selected, the ad will first show the last Hilton hotel viewed, then other Hilton hotels.

If you’re still having trouble or have questions, feel free to reach out to us anytime at support@adacado.com