A data feed, commonly referred to as a product feed, is a file containing detailed information about your products, services, or messages/offers. It plays a crucial role in advertising by facilitating the dynamic display and continuous updating of content in your ads. Data feeds can vary in size, from a few products to extensive lists.
In Adacado, a data feed is required to dynamically populate your display ads with product data such as product image, title, and price. for creating dynamic ads. It enables the generation of product data for dynamic display ads, including product image, title, and price, in your ads. If you prefer to create static ads, no data feed is necessary. Learn more about creating static ads.
Adacado supports the following feed types:
Host your data feed through:
NOTE: SFTP is currently not supported.
Ensure that the information in your feeds strictly adheres to Adacado’s specifications for seamless processing. Take a moment to familiarize yourself with the specified data format for each field relevant to your business type.
Explore three ways to acquire data feeds: Feed Providers, E-commerce Platforms, and DIY.
NOTE: Shopify merchants can explore our direct integration option. Learn more about automating the product data export process and creating shoppable ads with Dispatch connection, a powerful distributed commerce tool featuring in-ad checkout capabilities.
Adacado provides flexibility in managing product data at different levels: advertiser products, accessible across all campaigns within an advertiser, and campaign-specific products, involving a separate data feed. By default, each campaign is set to use the full set of advertiser products.
NOTE: Any alteration in the data feed configuration at the advertiser level impacts all campaigns using advertiser products.
NOTE:
Follow these steps to seamlessly configure your data feed and generate your product data in the Adacado platform.
Choose data feed protocol/source.
After fetching a sample of your data feed, ensure the correct data delimiter is selected.
Map your product information by associating Adacado’s predefined data fields with your feed’s columns/headers. This step is crucial as it determines the product information available for ad content and product targeting.
IMPORTANT: If using a Google XML feed, the system will automatically map your data; skip this step.
Adacado uses predefined data fields tailored to the advertiser’s business type (e.g., Retail, Auto, Real Estate, Hotel, and Service) for mapping. The table below illustrates examples of which data field should be used for mapping columns or the header names in your feed.
NOTE: If you wish to show prices with a currency symbol or decimal points, ensure that your data feed includes these details in the price value for each product.
When fetching your data feed, Adacado attempts to automatically map relevant data fields. Ensure all necessary data for ad content and product targeting is mapped. You can add, move, or remove data fields as needed.
Click “Save Changes” after making changes.
IMPORTANT:
Schedule your data feed to run at specific intervals and times to ensure up-to-date product information, especially for large inventories with rapidly changing stock.
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Complete the process configuration by setting the alert level and processing limit.
Finalize your data feed setup by saving the configuration and processing the feed to load your product data into Adacado. Click the “Save” button at the bottom right and choose either “Save and Process” or “Save Only.”
Discover essential features for managing data feeds in Adacado. From applying filters to monitoring system alerts, these tools empower you to optimize data feed setup and enhance campaign effectiveness. Explore advanced functionalities for detailed control and real-time insights.
To update your existing data feed with a new one for your campaign, follow these steps:
IMPORTANT:
Advertiser products can be used, whether filtered or unfiltered, for each campaign within the advertiser. You have the flexibility to set up distinct filters for each campaign on the campaign product settings pages.
Filtering criteria can be customized based on the data mapping of your advertiser products. To explore the process of adding data filters to advertiser products, refer to our detailed guide.
For a quick update of your ads with the latest information from your feed, follow these steps to manually run the feed and update product data:
Ensure successful data feed processing by checking the bell icon next to your account name in the header. It provides information about the status and timing of recent data feed runs.
To discontinue using product data and prevent accruing product costs, explore options for deleting data feeds and products within the Adacado platform. Refer to our detailed guide for the deletion process.
Stay informed about potential issues related to your data feed that could impact your campaigns’ performance. We send email alerts for various issues, including:
Learn more about Adacado System Alerts and how they relate to potential data feed issues.
Q: How do I create a URL for my CSV file?
If you’re unsure where to begin, we recommend using Google Sheets to create your CSV data feed. Check out our guide here for detailed instructions.
Q: How do I create an image URL?
For creating image URLs for your products or services, explore various options. Find more information in our guide here.
Q: Can I have multi-tabs in my CSV file?
CSV files support only one tab. If you are using Google Sheets and need to use multiple tabs, check out our guide here for instructions on utilizing multiple tabs in a Google Sheet.
Q: What do I do if my images are not working?
Q: Why is my Google Sheet Product Feed not working?
If your Google Sheet Product Feed is not functioning, ensure your Google Sheet’s share settings are set to “anyone with the link.” This setting is crucial for Adacado to access and retrieve the data from your Google Sheet.
Q: I updated my feed, but my ads still show the old info. What is happening?
Double-check that your data fields are correctly mapped. Incorrect mapping can lead to outdated or inaccurate information being displayed. If mapping is correct and changes are not reflected, force a manual data feed update.
If you’re still having trouble or have questions, feel free to reach out to us anytime at support@adacado.com