Static ads show the same information every time they are viewed and can be made much simpler. They are a great way to advertise your brand or a single product or service.
Dynamic ads allow you to advertise many products or services, dynamically changing the products shown to viewers.
Once you have created your advertiser and campaign, it will take you to the “Select a creative to use” page, where you can find a variety of pre-built templates you can use for your campaign. On this page, you can view and select templates from three different sections and the templates viewed here depend on the business type chosen when you created your advertiser.
Learn more about choosing a template.
The Adacado Template Library offers pre-built ad templates by ad size and creative type for a variety of business types, such as retail, automotive, real estate, and hotel. To create a dynamic ad, use the Creative Type filter at the top of the page and select “Dynamic” to refine the template library to dynamic templates only.
Using a pre-built template is the fastest and easiest way to create your ads.
When you create your template from scratch using our creative editor, it will save the template in the “My Templates” section.
When you select, edit and use templates in a campaign, copies of all templates used in the campaign are automatically saved to the “Previously Used Templates” section. These templates can be used in campaigns for all advertisers of the same business type (e.g. retail, auto, etc.).
Once you’ve chosen your creative template from the library, you will go to the CREATIVE page, where you will see the multiple ad sizes associated with the template you chose.
There are 5 templates for each ad size of pre-built dynamic templates selected from the template library. This means that one ad will show 5 different products.
You can add a template to each ad size by clicking the “+” icon in the left toolbox or by clicking the purple circle “+” icon next to the templates for each ad size. You can also remove a template by clicking the trash can icon in the template footer of an individual template.
1. Click the logo in one template
2. Click the “Change” button below the default logo image and upload your company logo
1. Click the CTA Button in one template
2. Edit the CTA Button text
It is also possible to edit the look and layout of your ads by editing the template in the creative editor.
NOTE: Dynamic ads are often used in conjunction with an advertiser’s inventory data feed. When using an inventory data feed, the product data displayed in the ad creative such as product image, price, sale price, title, and product URL will all come from the inventory data feed. However, it is important to note that the default images and texts used in the templates will act as defaults if product data is missing. For example, entering “Call for Price” in the Price field will ensure that text is displayed in the ad if a price value is missing in the inventory data feed.
You can use multiple ad creatives in your campaign. Here are two key ways you can use this feature:
Click the clock icon in the left bar of the “CREATIVE” page to open the “Schedule” panel to add, remove or schedule creatives.
Once you’ve finished creating your ads, you can preview them with your product data.
1. Click the green play button next to the individual templates and open “Ad Preview”
2. Turn on the “Show ad with product data” toggle.
3. You can also click the “PREVIEW” tab in the footer and open the shareable “PREVIEW” page where you can see all ad sizes at once.
NOTE: Turn on your media channel to see your ads on the preview page.