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Static vs Dynamic Ads

Select a Creative to Use (Adacado Template Library)

Customize Your Ads

Preview Your Ads

Static vs Dynamic Ads

There are two types of ads you can create with Adacado, static or dynamic. Dynamic ads use product data from an inventory data feed and static ads do not. 

Static ads show the same information every time they are viewed and can be made much simpler. They are a great way to advertise your brand or a single product or service.  

Dynamic ads allow you to advertise many products or services, dynamically changing the products shown to viewers.

Select a Creative to Use (Adacado Template Library)

Once you have created your advertiser and campaign, it will take you to the “Select a creative to use” page, where you can find a variety of pre-built templates you can use for your campaign. On this page, you can view and select templates from three different sections and the templates viewed here depend on the business type chosen when you created your advertiser.

Learn more about choosing a template.

Filter Dynamic Templates

The Adacado Template Library offers pre-built ad templates by ad size and creative type for a variety of business types, such as retail, automotive, real estate, and hotel. To create a dynamic ad, use the Creative Type filter at the top of the page and select “Dynamic” to refine the template library to dynamic templates only.  

Using a pre-built template is the fastest and easiest way to create your ads.

My Templates

When you create your template from scratch using our creative editor, it will save the template in the “My Templates” section.

Previously Used Templates

When you select, edit and use templates in a campaign, copies of all templates used in the campaign are automatically saved to the “Previously Used Templates” section. These templates can be used in campaigns for all advertisers of the same business type (e.g. retail, auto, etc.). 

Customize Your Ads

Once you’ve chosen your creative template from the library, you will go to the CREATIVE page, where you will see the multiple ad sizes associated with the template you chose.

There are 5 templates for each ad size of pre-built dynamic templates selected from the template library. This means that one ad will show 5 different products.

You can add a template to each ad size by clicking the  “+” icon in the left toolbox or by clicking the purple circle  “+” icon next to the templates for each ad size. You can also remove a template by clicking the trash can icon in the template footer of an individual template.

Upload Your Logo

1. Click the logo in one template

2. Click the “Change” button below the default logo image and upload your company logo

Customize CTA Button Text

1. Click the CTA Button in one template

2. Edit the CTA Button text

Making Color, Font & Layout Changes

It is also possible to edit the look and layout of your ads by editing the template in the creative editor.

Adding Multiple Ad Creatives

You can use multiple ad creatives in your campaign. Here are two key ways you can use this feature:

  • Scheduling:  Each creative can be assigned a start and end date allowing you to pre-schedule automated creative updates.
  • Testing:  By having multiple creatives active at the same time, the Adacado system will alternate between creatives, providing an easy way to test and measure different creative variations or messaging.

Click the clock icon in the left bar of the “CREATIVE” page to open the “Schedule” panel to add, remove or schedule creatives.

Add Your Data Feed and Generate Product Data

After editing the ad creative, the next step is to add a data feed and generate your product data.

Learn more about how to set up data feeds.


When using an inventory data feed, the product data displayed in the ad creative such as product image, price, sale price, title, and product URL will all come from the inventory data feed. However, it is important to note that the default images and texts used in the templates will act as defaults if product data is missing. For example, entering “Call for Price” in the Price field will ensure that text is displayed in the ad if a price value is missing in the inventory data feed.

Preview Your Ads

Once you’ve finished creating your ads and adding the data feed, you can preview them with your product data.

1. Click the green play button next to the individual templates and open “Ad Preview” 

2. Turn on the “Show ad with product data” toggle.

3. You can also click the “PREVIEW” tab in the footer and open the shareable “PREVIEW” page where you can see all ad sizes at once.

NOTE: Turn on your media channel to see your ads on the preview page.

If you’re still having trouble or have questions, feel free to reach out to us anytime at support@adacado.com