Static ads show the same information every time they are viewed and can be made much simpler. They are a great way to advertise your brand or a single product or service.
Dynamic ads allow you to advertise many products or services, dynamically changing the products shown to viewers.
Once you have created your advertiser and campaign, you will be taken to the “Select a creative to use” page, where you can find a variety of pre-built templates that you can use for your campaign. On this page, you can view and select templates from three different sections and the templates viewed here are dependent on the business type chosen when you created your advertiser.
The Adacado Template Library offers pre-built ad templates by ad size and creative type for a variety of business types, such as retail, automotive, real estate, and hotel. To create a dynamic ad, use the Creative Type filter at the top of the page and select “Dynamic” to refine the template library to dynamic templates only.
Using a pre-built template is the fastest and easiest way to create your ads.
When you create your own template from scratch using our creative editor, the template you create will be saved in the “My Templates” section.
When you select, edit and use templates in a campaign, copies of all templates used in the campaign are automatically saved to the “Previously Used Templates” section. These templates can be used in campaigns for all advertisers of the same business type (e.g. retail, auto, etc.).
Once you’ve chosen your creative template from the library, you will go to the CREATIVE page, where you will see the multiple ad sizes associated with the template you chose.
Click the notes icon on the left side of the CREATIVE page to open the “Manually Enter Data” and add your own logo, image, and text to make the ads your own.
The Manually Enter Data tab allows you to upload and adjust three different types of assets in your creative:
NOTE: Dynamic ads are often used in conjunction with an advertiser’s inventory data feed. When using an inventory data feed, the product data displayed in the ad creative such as product image, price, sale price, title, and product URL will all come from the inventory data feed. However, it’s important to note that any values entered in the Manually Enter Data tab will act as defaults if the event values are missing from the inventory data feed. For example, entering “Call for Price” in the Product Price field will ensure that text is displayed in the ad if a price value is missing in the inventory data feed.
It is also possible to edit the look and layout of your ads by editing the template in the creative editor.
You can use multiple ad creatives in your campaign. Here are two key ways this feature can be used:
Click the clock icon in the bar on the left side of the CREATIVE page and open the “Creative Schedule” panel where you can add, remove or schedule creatives.
Once you’ve completed creating ads of your own, you can preview the ads by clicking the play button in each ad header on the CREATIVE page to view individual ads or by clicking the “PREVIEW” tab in the footer to open a shareable PREVIEW page where you can preview all ad sizes.
NOTE: Your campaign must be turned ON, in order for your ads to serve on the preview page.
Have a good look at your ads, do they look how you expect? Click here to learn more about how to test your campaign.