GETTING STARTED WITH ADACADO

Adacado is designed to be used by advertising professional and small businesses alike. If you’re new to the world of online display advertising, use this guide to get up and running.

We have built our platform to be the simplest way to get your ads online, in as little as 5 minutes! Traditionally online advertising has required a high degree of technical knowledge which is why businesses would work with an advertising agency. By choosing to let Adacado serve your ads, you won’t have to worry about technical details such as DSP, media buying, or adtags.

Choose how many ads you want to show, and enter a few details to define who your audience is and let us take care of the rest.

If you are looking to create dynamic product ads, then you have a few options. 

If you already have a product feed, then importing it is easy, see the guide here. 

If you don’t know what a product feed is, fear not. We have created a simpler approach to getting your product data into your ad campaign. See this guide on getting started without a product feed.

If you want to create your own product feed, we have a guide on how to do that here.

Retargeting is when you use a bit of JavaScript code called a Pixel to place a tracking cookie on your visitors devices. We don’t suggest adding a pixel unless you or someone on your team is comfortable with adding a bit of JavaScript to your site’s HTML code.

Pixel

• Retargets users by placing cookies on site visitors computers.
• Adds product data to your advertiser data pool if your product settings are set to use the pixel.

Data

• Best option is to use a data feed.
  1. Use a feed provider to generate a compatible feed.
  2. Shopify, WooCommerce have options for generating product feeds.
  3. Create your own feed using Google Sheets URL or a CSV file hosted on an FTP.
• Second option is to use site scraper in conjunction with pixel.
  1. Or manually input product data using scraper page.