Navigating the digital advertising ecosystem can be overwhelming, particularly when attempting to purchase media to reach your target audience. Adacado simplifies this process with streamlined, user-friendly solutions that allow you to serve your ads with just a few clicks.
After creating your ads in Adacado, the next step is to select a media channel and configure its ad delivery settings. This guide offers a comprehensive overview of the media channels available in Adacado, complete with step-by-step instructions for setting up and optimizing your ad campaigns.
Media Channels Overview
Media channels in Adacado refer to platforms where your ads can be posted, including display networks (websites) and social media networks like Facebook and Instagram. You have the flexibility to choose from a variety of media channels that best align with your advertising goals. You can select one or multiple channels simultaneously:
Display Ads
This channel is tailored for running display ads on the web, providing a straightforward solution if you’re new to ad targeting and scheduling and/or prefer a streamlined ad-serving setup. Adacado manages media buying through Demand-Side Platforms (DSPs) for you, automatically placing your display ads across the web. When you create your first campaign during the initial signup process, by default, this channel is used to serve ads.
Facebook Ads
This channel is optimized for running ads on Facebook. Adacado automatically places your ads on Facebook and manages media buying on your behalf. The Facebook media channel in Adacado simplifies the process of creating your ads, selecting targeting options, and launching campaigns within minutes. We’ve curated all potential Facebook advertising setups in an accessible, user-friendly format.
Instagram Ads
This channel is optimized for running ads on Instagram. Adacado automatically places your ads on Instagram and manages media buying on your behalf. The Instagram media channel in Adacado simplifies the process of creating and running Instagram ads through a streamlined, accessible setup.
Use an Alternate DSP (get Ad Tags)
Adacado provides creative ad tags for your campaign, enabling you to use them when running your ads through third-party DSPs. This option is ideal if you are using Adacado solely for the ad creative and/or DCO capabilities. Simply download the creative ad tags for your campaign from Adacado and upload them to your chosen DSPs.
Media Channel Setup
This section provides an overview of the configurable settings for media channels in Adacado. For detailed, step-by-step instructions on setting up each media channel, click the links below:
Accessing Ad Delivery Settings
To configure and activate/deactivate your media channel or download creative ad tags for your campaign, you first need to access “Ad Delivery Settings”.
Click the “Serve My Ads” tab in the platform footer or the campaign dropdown menu.
You can also access this page from the campaign list page by clicking the “View Media Channels” or selecting “Ad Delivery” from the “Manage” dropdown for each campaign.
Ad Delivery Settings Features
On the “Ad Delivery Settings” page, you can access, configure, and schedule different media channels. Below are the features you can set up:
NOTE: If you want to use your own DSP with Adacado’s creative ad tags, you can skip this section and refer to the “Media Channel: Third-Party DSP”. To activate, deactivate, or schedule your campaign and set up targeting (excluding product targeting) when using a third-party DSP with Adacado’s ad tags, the configuration must be done within your chosen DSP, not within Adacado.
1. Media Channel Activation
To launch your campaign and start serving ads, you need to activate your selected media channel. This process includes configuring the channel’s settings and entering your billing information, including credit card details.
For your first campaign created with Freemium Ads during the initial signup process, your ads will automatically be served via the “Display Ads” channel without requiring your credit card information. Otherwise, you must manually activate your media channel to deliver your ads to your audience.
Refer to the table below to understand what each media channel status stands for:
2. Media Channel Options
There are currently 4 media channels available for you to choose from:
- Display Ads
- Facebook Ads
- Instagram Ads
- Use an Alternate DSP (get Ad Tags)
3. Media Channel IDs
Each media channel is automatically assigned a unique media channel ID by the system. Providing us with the media channel ID can expedite issue resolution related to ad serving.
4. Scheduling Ads
Utilize the scheduler to enable media buying for a specific time period by selecting start and end dates from the calendar. The media channel must be set to “Active” for the schedule to take effect. If multiple media channels are active in your campaign, you can view the earliest start date and latest end date among all active channels directly on the scheduler.
5. Customizing Media Channels
Click the “Customize” button to configure each media channel. Adacado provides a streamlined setup for each channel with various targeting options and a daily ad-serving scheduler.
You have the flexibility to manually adjust your spending and targeting based on your needs. If you’re unsure, you can leave these settings unchanged.
Campaign Objectives
- Choose the campaign objective that aligns best with your campaign goals.
Product Targeting
- Available only for dynamic ads using product data from your data feed in the “Display Ads” channel. For “Product Catalog” ads for Facebook and Instagram ads channels, product targeting is directly managed by Meta.
- Specific targeting options, such as “Last Viewed”, require the implementation of Adacdo’s pixel. For more details, visit, visit here.
Audience
- Specify the demographics and interests of your target audience.
- While Adacado targets a broad audience by default, you can refine this by age, gender, interests, employment, life events, and languages. Adjusting these settings may impact the estimated daily and weekly costs in the Scheduler, available for the “Display Ads” channel.
Schedule
- Daily Spending Limit: Adjust daily spending limits and impressions as needed:
- Display Ads: Adacado serves 3,000 impressions daily from 6 a.m. to 10 p.m. by default.
- Facebook and Instagram Ads: The default daily budget is set to $10 USD, and the minimum daily spend for Meta is $1.30 USD.
- Date Range: Set a date range for ad serving. The default setting is “Always On”.
- Daily Schedule: Customize your daily schedule by clicking and dragging to toggle ad serving for specific hours, based on the timezone set in your advertiser settings.
NOTE: Freemium ads are limited to 300 impressions per day. To increase this limit, you must add a valid payment method.
Location
- Target your ads to specific physical areas.
- By default, ads are targeted around your advertiser location, but you can refine the location to a country, state/province/region, or city.
Devices
- Ensure your ads are displayed on the appropriate devices, operating systems, and browsers. By default, all devices are targeted, but you can narrow this down as needed.
Ad Formats to Serve (Display Ads Only)
- Available for the “Display Ads” channel only.
- Select one or more ad formats to serve.
6. Ad Serving Summary
The Ad Serving Summary displays an overview of the media channel configuration for an active media channel. It shows selected details of each targeting option, as well as the budgeting and scheduling for running ads using the chosen media channel.
Need Help?
If you’re still having trouble or have questions, feel free to contact us at support@adacado.com.
