What is the Pixel?

What Does the Pixel Do?

Implementing the Pixel

After Implementation


What is the Pixel?

The Adacado pixel is a short bit of JavaScript code that is placed on the product (or vehicle, service, etc) pages of your advertiser’s website. 

The pixel provides additional functionality for your ads, but it is not required in order to use Adacado. 

What Does the Pixel Do?

The Adacado pixel is used for dynamic ad retargeting.

Every time someone using your website loads a product page, the pixel code is executed and a tracking cookie is placed in the browser of that user. The cookie stores the URL of the page and that information is used to serve relevant ads.

Dynamic Ad Retargeting With the Pixel

The main functionality of the pixel is dynamic ad retargeting, which is when product-specific ads are shown to someone who has previously browsed your website. 

When a user browses a page on your website which has the pixel implemented on it, we are able to show that user ads containing the exact products they had been looking at earlier. This type of advertising, where personalized ads are shown to viewers, is known as retargeting.

Requirements for Retargeting

  • Properly implemented pixel on all product, vehicle, or service pages
  • Campaign objective has been set to an option which employs retargeting, such as those including “Last/Most Viewed”
  • Product data has been added to the campaign/advertiser
  • If using a data feed then the URLs of each page should perfectly match the URLs found in the feed
    • If this is not possible please reach out to us so that we can give you a modified pixel which works in this circumstance

Implementing the Pixel

Your Advertiser, Your Pixel

When you create an advertiser in Adacado, a pixel is automatically generated for you, even if you don’t plan to use it. Every campaign under a given advertiser will share the same pixel. Because of this it is never necessary to add more than one pixel per page on your website, even if you are running multiple campaigns.

Where to Find the Pixel

You can find the pixel for a given advertiser in several places such as the Campaign Objective, Ad Delivery, and Product Settings pages.

Click on the “Show My Pixel” button in the top right corner and a pop-up box with the pixel will appear.

Learn more about Adacado’s pixel set up.

Adding the Pixel to Your Website

Implementing the pixel is a technical process and we recommend working with a professional web developer, your webmaster or development team. 

Please give the person who will be doing this a copy of the pixel along with the following implementation instructions to ensure correct placement. After the pixel has been added, make sure to test that the pixel works as expected!

Unfortunately, Adacado does not provide pixel implementation services.

Implementation Instructions

Please observe the following notes to ensure the proper implementation of your pixel:

  • Place the pixel on product/vehicle/service pages only
    • Pixels placed on other pages of your website may cause undesirable behavior 
  • Only place one pixel on each page

The pixel should be added right before the </body> tag on all product pages where you want to generate ads and/or track user behavior

Automate Pixel Placement

Many of our customers choose to use an external service to help them dynamically place the pixel on their website. Google Tag Manager (GTM) is a popular choice.

Using a service to automate the pixel placing process can be helpful, especially when you have many pages on your website. If your product pages all have a common string in their URLs (which is not shared by other types of pages) then you may be able to automate the pixel placement. For example, you could set up a rule to implement the pixel on all pages which contain the URL string “/all-products/”

After Implementation

Once your pixel has been added to your website, it is important to check that the pixel is working as expected. Please follow our guide on testing the pixel here.


Yes, our pixel can be used for cart abandonment targeting. Please reach out to us at with your request and we will supply you with a separate “Cart Pixel” to implement on your cart page.

If you’re still having trouble or have questions, feel free to reach out to us anytime at