The Type Of Ad That Keeps You Up At Night

The type of ad that keeps you up at night, wondering why you haven’t accomplished anything. Pretty self explanatory. Well done Ziploc!

You displayed me a product that pretty much gave me the message to “allow me to live my life as I please”. Didn’t know that sort of freedom existed. As well, the message Ziploc deployed in this ad assumed I had some sort of personal relationship with them. Interesting. It conveyed exactly as you’d expect those cheeky monkeys to relay a message about their product that literally everyone in the entire world knows about. It was extremely effective; I am fully stocked with Ziploc bags at home, but I almost bought some more just because of this “slap-on-my-butt-and-wink-at-me” ad they plopped on my page.

Apart from the brilliant messaging, the CTA button says “BUY” (talk about pushy). Like, yeah, thank you, I think I will. That, and the fact that it’s almost unreasonably simple.

They could hire someone to just toss a Ziploc bag at you whenever this ad appears – not even look at you or say anything to you. You see the ad, and it’s like “use as imagined”, then some dude just casually tosses a Ziploc bag at you without even looking, as he’s walking by. They’d be sold out in seconds.

I can honestly say, I’ve never had any strong – or otherwise – feelings about Ziploc as a brand, but diddly bumbly do I love their style now. “Listen, we know you know what a Ziploc bag is. Now buy one, and do with it as you please. Amen”.

10/10 Ziploc, 10/10.

100%

Certified Ripe!