Black Friday
Black Friday is one of the biggest events of the year – if not, the biggest. Shoppers patiently wait for this day where they can take advantage of all the great deals on the products and services they love. This event marks the start of the holiday season, where shoppers are looking to buy not only for themselves but for others as well.
It is also a huge time for advertisers too.
Black Friday presents a huge opportunity for brands to clean up their stock and offer amazing discounts to their current and future customers.
Here are a few tips to get you started on the right path for your Black Friday marketing campaigns.
Tip #1 Plan your campaigns early
To get ahead of your competition, you want to make sure your ads and your deals are seen first. Not only that, but in anticipation of Black Friday, customers are typically shopping around for deals early.
To this point, ensure you start planning your campaigns at least 2 months in advance, so that you have time to test your messaging and design and see what sticks.
Tip #2 Create gift guides
If you are a product-based business, this ones for you! A great way to inspire your customers, and get them excited about your products, is to create gift ideas.
Showing your customers why they should buy your products, or how your products can benefit them will create interest and bring about curiosity.
Given Christmas is just around the corner, gift guides are great for customers looking for potential gifts for others. Sometimes a little inspiration is all your customers need.
Tip #3 Create a sense of urgency
Creating urgency in your customers will move your customers from the awareness and consideration phases, and into conversion.
Let customers know why they should pick you. Outline why your product or service is better than your competitors, and tell them why you are different.
A few ways to create a sense of urgency includes:
- Include a deadline for your deals/ discounts
- Include how many products are left in stock
- Use words that suggest urgency such as: final days, last chance, limited time etc.
Tip #4 Personalize your ads
To fully connect with your audience, you must personalize your ads so that your audience knows you are speaking to them. In fact, according to a survey, “40% of executives reported that their customer personalization efforts have had a direct impact on maximizing sales”.
The best way to incorporate personalization into your advertising is to run dynamic display ads. These ads are shown to customers who have visited your website before. You can run display ads with Adacado and it only takes a few easy steps to get started. To learn more about dynamic display ads, read here.
Tip #5 Stand out with a catchy Black Friday slogan
Want to be remembered? Create a slogan.
Slogans are what makes people remember you. Whether discovered through the radio, TV, or seen on an online ad, words are what stick.
Black Friday is a great chance to say something your competitors have never said before. It is also a great way to differentiate yourself.
An example of this is when Patagonia placed a slogan on the backside of their tags on a pair of shorts they launched. The tag said “Vote the assholes out”.
With the company’s long history of environmental activism, Patagonia felt the need to call out climate deniers who held positions of power. This slogan caught the eye of many, with its blunt but very powerful message.
