The beginning of an era: DIY Advertising

Digitization is at the center of the ongoing evolution of the advertising industry, employing new and innovative tools to best meet growing customer demands.

As technology continues to expand and grow, so does advertising. In regards to rapid changes seen over the past year, today’s world is even more unpredictable than ever before. Convenience is more important than ever for any business of any size.

With social distancing measures, changes in business regulations and so on, advertisers need to now take a new approach to conducting their businesses.

DIY advertising gives the advertiser complete control on their end without the need for any unnecessary third party vendors – the decision making and executing of online advertising is all in the hands of the advertiser.

DIY advertising brings several major advantages to businesses.

1. Save time and reduce costs

Advertising has never been cheap or easy.

The advertising process isn’t normally fast, particularly when organizations are forced to find the correct balance between allocating time to low budget clients while still prioritizing the bigger spenders. Many businesses seem to have one thing in common – that they are starving for time. That’s where DIY advertising comes into play – it saves you all the time. 

How does it save you time? The ability to have complete control over your campaigns and not spend wasted back and fourth time with third party vendors. With a full solution like Adacado, you have all you need – the ability to create ads, choose your targeting and buy your media – all in one platform.

2. Increase campaign effectiveness

Having complete control over your campaign in every aspect is what DIY advertising does best. This will maximize your campaigns effectiveness.

Having the ability to run your own campaigns and choose who you want to target, whether it be demographic targeting such as age, gender, occupation type and so on allows you to gain more control in who you want to show your ads to. This is a big advantage to businesses wanting to advertise for themselves, as they know their target audience best.

3. Accessible to anyone

Another major advantage of DIY ad platforms is that they are suitable for any businesses.

Own a small local bakery? No problem. With DIY advertising platforms, any one with any business can market their products/services easily.

Advertising has been complicated for a long time, but not anymore. 

It’s just like Photoshop vs Canva. If you didn’t go to design school and don’t have the skills to use an advanced program like Photoshop, Canva makes it easy for you to design posters/infographics with no creative skills necessary.

4. Ease of use

Ease of use pretty much sums up all of the points above.

It’s easy to use, therefore you’re saving time and money, accessible to anyone and everyone and you are in complete control.