Deciding on the best way to market your business can feel daunting. That is because there are so many different ways you can do this!
Every business is different, and will have different marketing strategies. But, online marketing tactics across businesses generally stay the same.Â
Here we will look at the top 5 ways to market your business online.
1. Build your social media presence
2. Create meaningful content
3. Offer an incentive
4. Incorporate paid advertising
5. Help others with information marketing
Everyone is on social media – whether that is Facebook, Instagram, Twitter or LinkedIn. And by everyone we mean 5.04 billion people as of 2024.
Before considering a company, people often check out social media to see what the company is all about. They look at pictures, what people are saying in certain posts, and even what the company says about themselves!
Having a social media presence shows that your business is active and growing. When you are more active on social platforms, your engagement starts to increase and in turn your followers grow. Conversations online are typically started on social media, and businesses can benefit by joining in.
Create meaningful content
People are interested in learning and reading about new ideas. When content is unique, people are more engaged. There are many ways to share meaningful content – through blog writing, infographics, short videos and press releases.Â
Not only do people love meaningful content, but so does Google! Google values content that is fresh and up to date, and will rank this type of content higher on search results. When your content is ranked higher, this means more traffic to your website.Â
Lastly, writing meaningful content related to your business/industry shows expertise in what you do. Ultimately, this creates higher trust between your business and your customers.
Offer an incentive
People like free things! Whether it’s a gift or free trial of your software – it doesn’t need to be expensive.
That’s not to say you should always be providing an incentive. But, it’s something businesses should consider, especially around the holidays.
If done well, you may even create a viral effect. With more people on board, and more people talking about your offer, more people will know about your business!
Incorporate paid advertising
After you have established some growth organically – through website content or social media posts, incorporate paid channels through advertising.Â
There are many different channels to advertise on such as social media, search, video and display. Choosing a channel depends on your advertising goals and who your target audience is. If you are selling a product and looking to target Gen Y or Gen Z audiences then Instagram would be the platform for you. Learn the difference between display vs social and why you would use one over the other.
If you simply are looking to reach a large audience and get your business noticed online, then display advertising would be the channel of choice. Check out the best way to build display ads, to learn more about how to get started with display advertising.
Help others with information marketing
Provide useful information to your audience in relation to your business, and carefully consider what problems your customers are having. When you do that, you can be seen as a solution to existing and potential customers.
You can do this by holding webinars, creating an online group for discussion or even engaging on social media.
Providing valuable information to customers not only helps you as a business, but it helps others as well.
Build your social media presence