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Adacado: The launch of Facebook advertising

Adacado: The Launch of Facebook Advertising

What is Facebook advertising?

Facebook advertising is where businesses pay to promote their message or brand on Facebook. Facebook ads are shown on news feeds or right column as ‘sponsored posts’, and can appear on mobile or desktop.

What’s the difference between a regular Facebook post and a paid Facebook ad?

Paid Facebook ads let you target a particular audience based on geography, demographics and interests, and will have a much greater reach potential. Whereas organic posts or free posts are visible to those who follow your business or happen to see your post while scrolling the news feed.

Facebook offers a variety of formats to use, and the format chosen will depend on your creative and target audience. These formats include: image ads, video ads, carousel ads and collection ads. This makes advertising accessible to any business. For example, an appliance company may want to show a how-to video whereas a clothing store will want to use collection ads to showcase their newest product catalogue.

The benefits of Facebook advertising

Before advertising with a specific channel, understanding the benefits and why it can positively impact your business is an important first step.

Since Facebook offers a variety of ad formats to choose from, Facebook advertising can really work for any business out there. As well, as social media continues to become the forefront of all communication this would be another reason to invest in it.

To back this up with some numbers, 96% of social media marketers believe that out of all social platforms, Facebook provides the best ROI (return on investment). Some other facts to back that up include:

  1. Facebook has 2.4 billion active users and 7+ million advertisers
  2. 68% of adults in the US have an active account
  3. Users are on Facebook for an average of 35 minutes/day

Lastly, Facebook has the ability to collect valuable information about every user. This means advertisers have access to this information for targeting purposes. As a result, advertisers can easily create custom audiences so they can reach their most suitable audience.

Why Adacado chose to incorporate Facebook advertising

With the continual rise in the use of social, and all things digital it was only a matter of time before Adacado entered the world of social media.

In the past, Adacado was very much focused on display advertising (the ads you see on websites), and today still is, but as the world progresses so does Adacado. Facebook advertising was introduced for that reason, with more and more social platforms to come.

Adacado believes advertising can be executed by anyone, marketing background or not. With that in mind, Adacado has built an advertising platform with a simplified workflow for users and industries of all types, and businesses of all sizes. With the new Facebook media, Adacado has simplified this form of advertising even further and has made Facebook advertising a no brainer.

Anyone familiar with the Facebook advertising platform knows the complexities of the ad and business manager. Adacado has filtered all possible setups of Facebook advertising and organized them in an accessible, user friendly way. All the power of Facebook, no pain from the business manager.

To simplify advertising further, Adacado believes advertising should be handled all in one place. By adding more advertising channels to the mix, you can measure and optimize your campaign performance across all media channels through data standardization. Why use multiple platforms, when you can do it all in one, and get better results?

Why you should use Facebook and Display advertising together

If you ask any experienced marketer, they will say: the more channels the better.

Why?

Every channel presents a new opportunity to connect with a potential customer. More specifically, every channel offers a different audience demographic to target. For example, you will typically find more Gen X and Baby Boomer generations on Facebook, whereas you will find a wider range of generations on the internet (display).

With Adacado’s new Facebook media channel, you can now run display and Facebook ads side by side (with more social channels to come). That means same targeting attributes, media buy and KPI reporting. Adacado offers users a unified approach to running social and display campaigns together, so that performance can be measured against each other.

Adacado makes running Facebook and display ads easy. Everything is executed and accessed from one platform. From ideation to creation to execution, you can build and run your campaigns faster than ever before.