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QUICK START: STREAMLINED AD CAMPAIGN CREATION

QUICK START: STREAMLINED AD CAMPAIGN CREATION

Are you seeking a quick and hassle-free solution to create compelling display ad campaigns? Explore Adacado’s Quick Start feature, designed to simplify the process of creating and launching your ad campaigns. Let’s discover how Quick Start streamlines campaign setup for a seamless and efficient experience.

Contents

What is Quick Start?

Benefits of Using Quick Start

Getting Started with Adacado Using Quick Start

Adding a New Advertiser and Campaign

Step 1: Access Quick Start

Step 2: Specify Your Advertising Needs

Step 3: Select a Tailored Solution

Step 4: Personalize Your Ads

Import Products for Product Ads

Shopify Products Import

Step 5: Plan Your Ad Campaign

Step 6: Activate Your Ads

Step 7: Implement Adacado Pixel (Retargeting Only)

Need Help?

What is Quick Start?

Quick Start is a feature that simplifies the setup process for various types of ads, making it easier to create advertisers and campaigns:

Preconfigured Settings by Quick Start Options

Static Ads

  • Business Type: Retail, Auto, Real Estate, Hotel, Service
  • Ad Type: Static ads
  • Campaign Type: Prospecting
  • Number of Ad Frames in Each Ad Format: 1
  • Data Feed: Not required
  • Adacado Pixel: Not required

Dynamic Ads

  • Business Type: Retail, Auto, Real Estate, Hotel
  • Ad Type: Dynamic ads
  • Campaign Type: Prospecting or Retargeting
  • Product Targeting: “Last Viewed” (Retargeting) or “Product Showcase” (Prospecting)
  • Number of Ad Frames in Each Ad Format: 5
  • Data Feed: Required
  • Adacado Pixel: Required only for the “Last Viewed” product targeting option

Dynamic Shoppable Ads (Shopify Products Only)

  • Business Type: Retail
  • Eligible Advertisers: Shopify store owners
  • Dispatch App Installment to Shopify Store: Required
  • Ad Type: Dynamic shoppable Ads
  • Campaign Type: Retargeting or Prospecting
  • Product Targeting: “Last Viewed” (Retargeting) or “Product Showcase” (Prospecting)
  • Applicable Ad Format: 300×250, 300×600
  • Number of Ad Frames in Each Ad Format: 5
  • Data Feed Required: Not required
  • Adacado Pixel: Required only for retargeting campaigns

For more information on creating dynamic shoppable ads with Shopify products, visit “Simplified Shopify Ad Creation: Boost Your Campaigns with Shoppable Ads.”

Benefits of Using Quick Start

User-Friendly Interface

Quick Start’s intuitive interface allows anyone to create display ads without requiring design or advertising expertise.

Top-Performing Campaign Solutions

Choose from various pre-designed campaign solutions tailored to different business categories, proven to deliver excellent performance.

Customization Options

Quick Start simplifies the process while offering flexibility to fine-tune creative elements to align with your brand identity and messaging.

Direct Integration with Shopify via Dispatch

Adacado’s direct integration with Dispatch allows Shopify merchants to import their products to Adacado, eliminating the need for a data feed setup to create dynamic ads. Additionally, this integration leverages Shopify campaign solutions featuring an exclusive ‘In-Ad Checkout’ powered by Dispatch, providing a seamless buying experience directly within the ad.

Getting Started with Adacado Using Quick Start

Upon visiting the Adacado platform for the first time, you will be automatically guided through the Quick Start process. This process helps you set up your first advertiser and create Freemium Ads with ease.

Adding a New Advertiser and Campaign

If you’re already an Adacado user and want to add a new advertiser via Quick Start, follow these steps:

Step 1: Access Quick Start

  1. Click the list icon next to the advertiser name box.
  2. Select “New Advertiser.
  3. Choose ”Quick Start.

Step 2: Specify Your Advertising Needs

Select options that best describe you and what you want to advertise.

Step 3: Select a Tailored Solution

You’ll see pre-built solutions from Adacado that match your business and use case. Select the one that suits you best. If you want more options, click “Browse Solutions” to explore other creative possibilities.

Step 4: Personalize Your Ads

Now that you’ve selected a tailored solution, it’s time to personalize your ads to align with your advertising goals. Replace the placeholder images and text, including the logo, with your own content, and adjust the design as needed in the Creative Editor by clicking the image or text in the template. You can choose the ad formats to serve later.

Import Products for Product Ads

If you’ve chosen “Product Catalog” as your advertising preference, you’ll need to upload your data feed for dynamic product ads using multiple frames.

  1. Click the “Import Products” button.
  2. Follow the prompts to configure your data feed.
  3. Review the sample product data generated from your feed.
  4. Confirm or adjust the data mapping as needed.
  5. The system will process the feed and generate your product data when the data mapping is confirmed. If you’ve already entered your credit card information, the full feed will be processed. Without a credit card, only the first 5 entries of your data feed will be processed.

Shopify Products Import

For Shopify merchants, Adacado offers an easy option to connect your store and import your products via Dispatch integration. Select the “Shopify (via Dispatch)” option for your data source, then follow the instructions to connect to Dispatch and import products from your Shopify store. For more information about importing Shopify products, visit here.

Step 5: Plan Your Ad Campaign

After customizing your ads, provide advertiser information and specify ad serving details, including schedule and location preferences. You can skip the scheduler if you plan to use a third-party DSP for media buying.

Step 6: Activate Your Ads

Once you’ve created your new advertiser, it’s time to activate your ads. Depending on your billing status, follow these steps:

When Billing Information is Already Entered

If your credit card information is on file, you have three options:

Serve My Ads

Adacado will buy media for your campaign and serve your ads immediately after creative approval from the ad networks.

Serve and Continue Later

This option takes you to your “Ad Delivery Settings,” confirming that your ads and settings have been saved. You can explore the platform and start serving your ads by clicking the “Serve My Ads” tab in the footer, then choosing “Run Display Ads” via Adacado or “Use an alternate DSP (getting ad tags)” for third-party media buying.

Running Ads via a third-Party DSP

Select this option to run your ads with a third-party DSP.

When Billing Information is Not Entered

If you haven’t entered your credit card details yet, first input your billing information. After that, select an ad-serving option.

Step 7: Implement Adacado Pixel (Retargeting Only)

If you’ve chosen a retargeting solution, you’ll need to implement Adacado pixels with product ID placeholders on the product pages you wish to retarget. For detailed instructions on implementing the Adacado pixel, refer to our guide on pixel implementation.

Need Help?

If you’re still having trouble or have questions, feel free to reach out to us anytime at support@adacado.com