A campaign is a set of ads with a shared objective, budget, targeting strategy, etc., and is used to organize your ads for an advertiser. The appearance and behavior of your ads are determined by the way you set up your campaign(s).
When you first create your account, you will be prompted to set up your first advertiser.
Once you complete the signup process and create your first advertiser, you will be taken to the “CREATIVE” page of the pre-built campaign for the advertiser you just created.
From here you can start customizing your first campaign by either editing the ad templates provided, or by choosing a different template from the Adacado Template Library.
You can always create and add a new campaign to the existing advertiser or you can create a new advertiser then add a new campaign to it. To add a new campaign, you can either add it from the Campaign’s drop-down menu in the campaign header or from the Campaign list page.
Click the “NEW CAMPAIGN” button in the upper right corner of the Campaign list page.
Once you click the “NEW CAMPAIGN” button in the Campaign drop-down menu or the Campaign list page, enter your campaign name in the “Create a New Campaign” pop-up window. When done, click the “CREATE” button.
Once your campaign has been created you will be taken to the “Select a template to use” page where you can view a variety of pre-built ad templates offered in the Adacado Template Library and choose one to use for your campaign.
Once you have selected a template, you will be taken to the “CREATIVE” page of your campaign where you can start editing the template, uploading your logo, image or promo message.
In Adacado, a template defines how your ads look, which is also known as the ad creative. To make online display advertising as easy as possible our team has created many templates for you to choose from. You can also easily modify most of the available templates or create your own.
For campaigns that use product data to create dynamic ads, the campaign target determines the behavior of your ads, defining which ads to show to potential viewers. If you are creating static ads, these settings will not affect your campaign.
Choose your campaign target by clicking the button at the bottom of your campaign’s footer.
The available campaign targets vary depending on the business type of your advertiser (retail, auto, real estate, etc.).
Targets that contain the term “Showcase” or “Sale” can be used to increase brand awareness and generate new visitors to your site based on the product data in your campaign. This is also known as a “Prospecting” campaign.
If you’re just getting started, we recommend choosing a target like “Showcase” which doesn’t require the Adacado pixel to be installed on your website.
Targets which contain the following terms use site visitor information gathered as cookie data from the Adacado pixel:
Campaigns using cookie data are able to show ads to people who have previously visited your site, meaning that the ads they see are more likely to be relevant to them.
“Retargeting” campaigns encourage visitors to return to your website by showing specific products they previously looked at. Targets which include the term “Last viewed” are used to create retargeting campaigns.
Make sure you check out our guide on installing the Adacado pixel if you plan to use these targets for your campaign.
An example of retargeting behavior:
Because Jane has already been to your website, showing her an ad with the product she looked at has a high likelihood of being relevant to her, increasing the probability of her returning to your store and completing a purchase.
If your offering is very dependent on location (ie: real estate businesses, dentist’s offices, etc.) then you may want to show ads based on location. To achieve this behavior you will need to include latitude and longitude for every product in your data feed.
Campaign targets like “Last viewed + Location” rely on both location information and cookie data provided by the Adacado pixel. Make sure to install the Adacado pixel as well as include the necessary latitude and longitude information in your feed.
Once you have created your ad, the next step is to select a media channel and configure its settings to define how the ad is delivered. Media channels are a platform where you can post your ads, and Adacado offers various media channels to choose from.
To set up your media channels, access your campaign’s “Ad Delivery Settings” and customize settings for individual media channels by clicking “Serve My Ads” or the schedule tab in the campaign footer or by clicking “Serve My Ads” in the campaign dropdown.
On the “Ad Delivery Settings” page, you have the option to buy media through Adacado or publisher/DSP and you can choose one or multiple media channels.
If you are new to online advertising we suggest you use our integrated media buy solution to deliver your ads right from Adacado to potential viewers. Click here to get more information on buying media through Adacado.
NOTE: If you are using Adacado’s media buy to deliver your ads, please be aware that it can take up to 24 hours for your ads to pass through the standard approval process.
If you are already working with a publishing partner or DSP to deliver your ads, you can easily export your campaign’s creative ad tags to be published externally. Click here to learn more about how to download ad tags.
Here is a summary of what to check when finishing up your campaign:
We recommend testing your campaign’s creative and targets before you launch your ads using our guide.
You can check your campaign’s Ad Previewer to see what your ads look like to viewers by clicking the “Preview” button found on the bottom of your campaign’s footer.
After your ads have been approved and start displaying to viewers, you will be able to check on your campaign’s activity on the “Campaign Analytics” page. The “Campaign Analytics” page is your dashboard for assessing campaign performance and metrics. You can use this insightful information to make better, data-based decisions on how to increase the performance of your campaigns.
Adacado provides various types of Performance Reports, also known as Key Performance Indicator (KPI) Reports, to help you better understand your ads. Each report includes information about the ads for one advertiser.
If you’re still having trouble or have questions, feel free to reach out to us anytime at email@example.com