SET UP A CAMPAIGN

SET UP A CAMPAIGN

A campaign is a set of ads with a shared objective, budget, targeting strategy, etc., and is used to organize your ads for an advertiser. The appearance and behavior of your ads is determined by the way you set up your campaign(s).

Before setting up a campaign, you will need to add an advertiser to your account.

After creating your advertiser, you can create your campaign by clicking the “New Campaign” button. You will then choose a name for your campaign.

Once your campaign has been created you will see the campaign footer, this lets you adjust various campaign settings.

Creative

In Adacado a theme defines how your ads look, which is also known as the ad creative. To make online display advertising as easy as possible our team has created many themes for you to choose from. You can also easily modify most of the available themes or create your own.

There are two types of ads you can create with Adacado, static or dynamic. Dynamic ads use product data and static ads do not. Choose a theme which compliments the type of ad you are making.

Check out our full support page about themes to learn more.

Product Data

If you are creating dynamic ads, you will need to add a data feed and choose a theme which uses product data. If you are making static ads you do not need to set up product data.

Campaign Targets

In campaigns using product data to create dynamic ads, the campaign target determines the behavior of your ads, defining which ads to show to potential viewers. If you are creating static ads, these settings will not affect your campaign.

Choose your campaign target by clicking the button at the bottom of your campaign’s footer.

The available campaign targets vary depending on the business type of your advertiser (retail, auto, real estate).

Generate New Site Visitors

Targets which contain the term “Showcase” or “Sale” can be used to increase brand awareness and generate new visitors to your site based on the product data in your campaign. This is also known as a “Prospecting” campaign.

If you’re just getting started, we recommend choosing a target like this which doesn’t require the Adacado pixel.

Bring Visitors Back to Your Site

Targets which contain the following terms use site visitor information gathered as cookie data from the Adacado pixel:

  • Last Viewed
  • Most Viewed
  • Popular

Campaigns using cookie data are able to show ads to people who have previously visited your site, meaning that the ads they see are more likely to be relevant to them.

“Retargeting” campaigns are a common approach to encourage visitors to return to your site by showing specific products they previously looked at. Targets which include the term “Last viewed” are used to create retargeting campaigns.

Make sure you check out our guide on installing the Adacado pixel if you plan to use these targets for your campaign.

 

Example

An example of retargeting behavior:

  1. A potential customer, let’s call her Jane, visits your websites and looks at your listing for a smart watch.
  2. Jane leaves your website for whatever reason.
  3. Sometime later (mintes, hours, days) Jane is looking up recipes for roasted cauliflower and while browsing a recipe site she is shown an ad which contains the exact smart watch she had been looking at.

Because Jane has already been to your website, showing her an ad with the product she looked at has a high likelihood of being relevant to her, increasing the probability of her returning to your store and completing a purchase.

Location Targeting

If your offering is very dependent on location, like a real estate business for example, then you may want to show ads based on location. To achieve this behavior you will need to include latitude and longitude for every product in your data feed.

Campaign targets like “Last viewed + Location” rely on both location information and cookie data provided by the Adacado pixel. Make sure to install the Adacado pixel as well as include the necessary latitude and longitude information in your feed.

Campaign Status & Schedule

Turn Your Campaign On

Campaigns are off by default, so be sure to turn on the campaign when you are done with setup. You can do this in the campaign edit view, or in the campaign list.

You will need to have a valid credit card added to your account in order to turn on any campaigns.

Scheduling Campaigns

If you want your ads to turn on or off on certain dates, check out our guide to theme scheduling.

Ad Delivery

When you have finished building your campaign, you need to choose how your ads will be delivered to potential viewers. You can find the ad delivery button at the bottom of your campaign’s footer.

Media Buy With Adacado

If you are new to online advertising we suggest you use our integrated media buy solution to deliver your ads right from Adacado to potential viewers.

Adtags

If you are already working with a publishing partner or DSP to deliver your ads, you can easily export your campaign’s adtags to be published externally.

Finishing Up

Here is a summary of what to check when finishing up your campaign:

  • Credit card is added to your account
  • Product data is added (if using)
  • Ad creative looks good
  • Campaign target has been selected
  • Ad delivery is setup
  • Campaign is turned on

We recommend testing your campaign’s creative and targets before you launch your ads using our guide.

You can check your campaign’s Ad Previewer to see what your ads look like to viewers by clicking the “Preview” button found on the bottom of your campaign’s footer. 

A Note About Using Adacado’s Media Buy

If you are using Adacado’s media buy to deliver your ads, please be aware that it can take up to 24 hours for your ads to pass through the approval process.

Campaign Performance

After your ads have been approved and start displaying to viewers, you will be able to check on their activity by downloading the performance reports for your advertiser. Checking the ad impressions in your theme performance report is a good way to see if your ads have been delivered.

If you’re still having trouble or have questions, feel free to reach out to us anytime at support@adacado.com