Targets which contain the term “Showcase” or “Sale” can be used to increase brand awareness and generate new visitors to your site based on the product data in your campaign. This is also known as a “Prospecting” campaign.
If you’re just getting started, we recommend choosing a target like this which doesn’t require the Adacado pixel.
Targets which contain the following terms use site visitor information gathered as cookie data from the Adacado pixel:
- Last Viewed
- Most Viewed
Campaigns using cookie data are able to show ads to people who have previously visited your site, meaning that the ads they see are more likely to be relevant to them.
“Retargeting” campaigns are a common approach to encourage visitors to return to your site by showing specific products they previously looked at. Targets which include the term “Last viewed” are used to create retargeting campaigns.
Make sure you check out our guide on installing the Adacado pixel if you plan to use these targets for your campaign.
An example of retargeting behavior:
- A potential customer, let’s call her Jane, visits your websites and looks at your listing for a smart watch.
- Jane leaves your website for whatever reason.
- Sometime later (mintes, hours, days) Jane is looking up recipes for roasted cauliflower and while browsing a recipe site she is shown an ad which contains the exact smart watch she had been looking at.
Because Jane has already been to your website, showing her an ad with the product she looked at has a high likelihood of being relevant to her, increasing the probability of her returning to your store and completing a purchase.