Adacado’s Performance Reports, also known as Key Performance Indicator (KPI) Reports, can help you better understand your ads. The information in these reports can inform you of how many times your ads have been displayed and how many clicks they’ve received. Each report includes information about the ads for one advertiser.
These are the three types of performance reports available for download:
- Theme
- Product
- Format
Theme Performance Report
This report is fundamental to understanding the performance of your ads. It provides you with information about the overall performance of your campaign(s) for each advertiser in your account.
If your campaign(s) is only using one theme, then you will see a single row for that campaign/theme per date. In the case that you are using multiple themes in a single campaign, like for A/B testing, there will be a row for each theme in a campaign so you can see how different creatives compare to each other. This is why it is called the theme performance report and not the campaign performance report, because the information is broken down by theme.
Regardless if you have one theme or many, are running static or dynamic ads, this is the first report to explore.
Product Performance Report
This report gives you information about the performance of the individual products shown in your ads, so if you are running dynamic ads using a data feed, then the product performance report is one you may want to explore.
If you are running static ads (no product data/feed) then this report won’t be useful.
Note that this report contains information about product views, not ad impressions. See the list of reporting definitions below for more information.
Format Performance Report
The format performance report gives you information about how individual ad sizes are performing in your campaigns. It is similar to the theme performance report, but the information is further broken down by ad size.
Accessing Your Reports
Click your account menu in the top right hand corner of your screen, then select Reports.
Download Reports
Choose the desired report type and date range, then click on the advertiser name from the list to download the selected report. Reports are exported as CSV files.
Automatic Report Exporting
You can set Adacado to automatically export daily reports for all advertisers in your account. Reports are exported as CSV files.
Currently, the only available option for the automatic exporting of reports is to Amazon S3 buckets, but stay tuned, more options will be available in the future!
Amazon S3 Bucket
To setup automatic S3 Bucket export, enter the following information:
- Bucket Name
- Enter Access Key ID
- Access Key
- Region
For more information about S3 buckets, please see the applicable guides from Amazon.
Reporting API
Adacado also offers an API for clients interested in doing an integration for automatic reporting. Please contact our support team at support@adacado.com for details.
Definitions
Ad Impressions
The number of times an ad was displayed.
Scene Views
The number of times individual templates in an ad were displayed.
Product Views
The number of times individual products were displayed in your ads.
Clicks
The number of times a viewer clicked on an ad, sending them to your webpage.
CTR % (Click Through Rate)
This percentage describes the difference between how many ad impressions were served versus ads that were clicked on. It’s calculated by dividing the ad impression count by the number of clicks.
Engagements
Engagements are counted when a viewer interacts with an ad. This includes clicks as well as interactions with ad navigation – if present.
Engagement Rate
This percentage is calculated by dividing the ad impression count by the number of engagements. It describes the rate at which viewers interacted with the ad.
Understanding Ad Impressions, Scene Views & Product Views
An ad impression is counted each time an ad is displayed on a website. Scene views are counted by the number of times templates are displayed within your ad(s). If your ads only contain one template, then the number of ad impressions and scene views will be the same.
Example 1
Let’s say that a campaign has a dynamic ad, which contains 5 templates in it’s storyboard, each one showing a different product. When this ad is shown to a viewer, each product is displayed for 4 seconds before the next, with 2 seconds of transition time between each product.
A viewer of a website displaying this ad arrives on the page and leaves the page after 9 seconds. This means that the ad was only able to display two templates and two products.
In this scenario the following numbers would be added to the performance reports:
- Ad Impressions: 1
- Scene Views: 2
- Product Views: 2
Example 2
A campaign has a dynamic ad which contains 3 templates and each of those templates shows 2 products. When this ad is shown on a website, each product is displayed for 4 seconds before the next appears, with 2 seconds of transition time between each product.
A viewer of a website displaying this ad arrives on the page and leaves the page after 26 seconds. The ad would show each template, then show the first two templates a second time.
In this scenario the following numbers would be added to the performance reports:
- Ad Impressions: 1
- Scene Views: 5
- Product Views: 10
If you’re still having trouble or have questions, feel free to reach out to us anytime at support@adacado.com
