When you create a new campaign, you will be asked to name your campaign and choose a campaign objective. By default Adacado is set up to buy media for you. If you want to change this (ie: you have an existing DSP), simply flip the switch to “You are buying media through another source”.
Scroll down to adjust the media buying settings.
These settings are where you define how many ads to be served each day, and the costs associated with the settings you’ve chosen. If you want to show more or less ads per day or change the days and times when ads are shown to viewers, you can adjust the settings here. The times set here are in the same timezone as your advertiser settings.
The default number of ads to show a day is 1000, but you can adjust this number depending on your budget and campaign goals.
The prices shown here are estimates and may vary depending on a few factors. Your actual charge may be less than the amount shown, depending on the supply of advertising spots available in a given day. Please note however, that the minimum daily charge is $10. There are also costs associated with the processing of product data, so for example, in the scenario where you are running a very large product feed your actual billed amount may exceed the estimates shown on this screen. Please don’t hesitate to reach out if you have a lot of products and have concerns regarding the costs associated with the processing of product data.
If you are selling cars in Minneapolis, then you probably don’t want to spend your media budget serving ads to viewers in Seattle. The physical location settings let you define where you want the viewers of your ads to be.
If you want to use the location settings you entered for your Advertiser, you can click “Configure your own area” and select “Target ads around advertiser location”.
If you want to enter your own location settings, then go ahead and add the country you want your viewers to be from. If you want to narrow the location further, you can add a state/province/region, or city.
This is an optional setting which can be used to narrow down the types of websites your ads will appear. If you have a certain type of website you want your ads to appear on you can choose from a selection of websites such as Fashion, Pets or Electronics. Please note that because the cost to advertise on certain websites is higher than others, choosing some website categories may result in higher charges than others. These differences in prices will be automatically reflected in the estimated costs shown on this page.
If you are happy to have your ads displayed on a wide variety of websites, then leave this option blank.
Here you can choose to limit your audience to those using specific platforms or browsers. If you will only be creating mobile ads, for example, then it could make sense to limit your platforms to only Android and iOS devices.
You may want to narrow down potential viewers based on what language their browser is set to. You can choose which languages to include/exclude here.
All set! Once you switch your campaign on, your ads will start being served to viewers.