If you’re new to digital advertising and need an efficient way to manage display ads, Adacado’s “Display Ads” channel is an excellent choice. This channel simplifies running display ads across the web, providing an intuitive approach to targeting and scheduling.
Adacado manages media buying through Basis, a Demand-Side Platform (DSP), which automatically places your ads on relevant websites. This allows you to focus on refining your campaigns while we handle the technical details.
This guide offers clear, step-by-step instructions to help you effectively utilize the “Display Ads” channel and optimize your ad campaigns.
Overview of Configurable Options
Adacado streamlines the creation and management of display ads with a user-friendly setup. You have access to a variety of targeting options and a daily ad-serving scheduler. You can either adjust spending and targeting manually or use the default settings for convenience. Below is an overview of the key options you can configure.
1. Targeting, Budgeting, and Scheduling
1) Campaign Objectives
- Define the primary goal of your ad campaign to ensure optimal performance.
2) Product Targeting
- Available only for dynamic ads using product data from your data feed.
- Specific targeting options, such as “Last Viewed”, require the implementation of Adacado’s pixel. For more details, visit here.
3) Audience
- Specify the demographics and interests of your target audience.
- While Adacado targets a broad audience by default, you can refine this by age, gender, interests, employment, life events, and languages.
- Adjusting these settings may impact the estimated daily and weekly costs in the scheduler.
4) Budgeting and Scheduling
- Daily Spending Limit: Adjust daily spending limits and impressions as needed. By default, Adacado serves 3,000 impressions daily from 6 a.m. to 10 p.m.
- Date Range: Set a date range for ad serving. The default setting is “Always On”.
- Daily Schedule: Customize your daily schedule by clicking and dragging to toggle ad serving for specific hours, based on the time zone set in your advertiser settings.
Estimated Cost:
- Estimated daily and weekly costs are updated automatically as you modify impression numbers and audience targeting.
- The minimum daily ad purchase is 500 impressions.
- Daily spending estimates may vary based on ad inventory availability, and actual charges may be lower than estimated.
NOTE:
- Freemium ads are limited to 300 impressions per day. To increase this limit, you must add a valid payment method.
- The estimated costs shown here are only for the media buy associated with these impressions. For details on our platform’s usage-based pricing, click here.
5) Location
- Target ads to specific geographical areas.
- By default, ads are targeted around your advertiser location, but you can refine the location to a country, state/province/region, or city.
6) Devices
- Ensure your ads are displayed on the appropriate devices, operating systems, and browsers. By default, all devices are targeted, but you can narrow this down as needed.
7) Ad Formats to Serve
- Select one or more ad formats to serve.
Step-by-Step Guide to Getting Started
This guide details the steps to configure, schedule, and publish your display ads.
Step 1: Navigate to the Campaign’s Ad Delivery Settings
- Click the “Serve My Ads” tab in the platform footer or select it from the campaign dropdown menu to access your campaign’s “Ad Delivery Settings”.
- If you don’t already have an advertiser or campaign set up, click here to learn how to create them.
Step 2: Access Display Ads Settings
- Locate “Display Ads” and click the “Customize” button to open the “Publish Ads to the Web” page.
Step 3: Configure Targeting, Budgeting and Scheduling
- On the “Publish Ads to the Web” page, configure targeting settings, and adjust your budget and schedule to optimize ad serving.
Step 4: Choose Ad Formats
- Select one or more ad formats to serve.
Step 5: Publish/Serve Ads
- Review your campaign’s configuration and targeting summary. Make any necessary adjustments.
- Toggle “Publish/Serve Ads” to start media buying after creative approval. Adacado will serve 3,000 impressions daily from 6 a.m. to 10 p.m. by default. Adjust impression numbers and date ranges as needed.
IMPORTANT:
If you haven’t entered valid payment information, including credit card details, you’ll receive a warning message. Your ads will only go live once billing details are provided.
To enter billing information in Adacado:
- Click your account in the upper right corner and select “Account & Payment Info” from the dropdown menu.
- Click “Billing” on the left and enter your payment details.
Step 6: Verify Campaign Launch
- Visit “Campaign Analytics” at least 24 hours after activating the media channel to check the impressions recorded over the last 7 days.
When No Impressions Are Recorded
1. Check Ad Delivery Settings
- Click the “Serve My Ads” tab in the footer and access “Ad Delivery Settings”.
- If a yellow triangle appears next to the “Display Ads” media channel, it indicates that the ad networks have rejected your ads.
- Click the “Customize” button and look for “Ad Issues” to identify the reasons for rejection.
2. Resolve issues and Resubmit
- Make the necessary modifications based on the identified issues.
- Resubmit your ad for approval.
To learn more about post-launch monitoring, visit “Campaign Quality Assurance”.
Need Help?
If you’re still having trouble or have questions, feel free to contact us at support@adacado.com.
