Step 2: Media Buy
If the “Creative” is what you see, the “Media” is where you see it. After creating an ad, the next step is to select a media channel and configure its settings to define how the ad will be delivered.
Follow the next steps to use Adacado as your media channel, the easiest way to set up your media buy*.
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Access your ad delivery settings
Click the “SERVE MY ADS” tab in the footer and open the “Ad Delivery Settings” page.
Then click the “CUSTOMIZE” button to the right of the “Run Web Ads” channel. This channel allows you to purchase media through Adacado and display your ads all over the internet.
Set details and budget for media buy
Configure your media buy settings on the “Publish Ads to the Web” page.
1. Click “Campaign Objectives” and choose the campaign target that best fits your campaign goals.
2. Click “Who We’re Targeting” and set audience targets for your campaign. By default, Adacado will target as wide an audience as possible.
3. Click “When Ads Run” and set your media buying schedule and budget.
4. Click “Where We’re Targeting” and set the location target where you want your ads to appear (e.g. country and state/province/region)
5. Click “What to Target” and set device targeting as desired. By default, all devices, operating systems, and browsers will be targeted unless you choose to narrow them down.
Congratulations! You’ve finished configuring your media buy.
You’re just about ready to launch your campaign. Click Next to learn how.
