Ensuring your pixel is both correctly installed and functioning properly is crucial for accurate tracking, targeting, and retargeting. This guide provides three main sections: testing the pixel implementation to confirm it is correctly installed, testing the pixel functionality to ensure it operates as intended, and troubleshooting any issues that may arise. Follow these steps to identify and resolve any issues effectively.
Testing Pixel Implementation with Pixel Tester
An easy way to test if your pixel is correctly implemented is to use the in-app pixel tester. Here’s how:
1. Click the “Serve My Ads” or “Products” tab in the footer, then click “Show My Pixel” in the upper right corner.
2. Click “Test Pixel” at the bottom of the pixel popup.
3. Enter the full URL of any page where you have installed the pixel in “Test Pixel Installation”.
Test Result Messages
Depending on the pixel status, you’ll get different messages:
Testing Pixel Functionality
Verifying Product Retargeting Functionality
If you plan to use the pixel for a dynamic product retargeting campaign and have selected “Last Viewed” as a product targeting option, follow these steps:
- Implement your pixel according to our guidelines.
- Visit a product/vehicle/service page on your website.
- In Adacado, open/refresh the preview page for your campaign.
- The product you viewed on your website should appear in your ads. If it doesn’t, continue with this guide to troubleshoot the issue.
If you do not see the expected behavior, the next step is to check if your website’s actual pixel code is being executed correctly.
Verifying Pixel Code Execution Using Developer Tools
To verify the pixel code execution, use your web browser’s developer tools.
1. Implement your pixel according to our guidelines.
2. Visit a product/vehicle/service page on your website.
3. Open the Developer Tools panel:
- Right-click the page and select “Inspect” or “Inspect Element.”
- Press F12.
- Menu -> More tools -> Developer tools.
4. Navigate to the “Network” tab.
5. Click the “Filter” field and type in “adacado”. If nothing appears, try refreshing the page.
6. Look for “shell.umd.js” in the “Name” panel and confirm that you see “Status Code: 200”.
If you see “Status Code: 200” for “shell.umd.js”, your pixel code executes correctly. Contact the person who implemented your pixel to address the issue if you see something else.
Troubleshooting Pixel Issues
If you’ve implemented your pixel and tested it using the above methods, but it still isn’t working, follow these steps to troubleshoot the issue:
Double-check the implementation instructions:
Ensure that the pixel was added according to our guidelines. Mistakes in implementation, such as incorrect placement or missing code, can lead to functionality issues.
Avoid placing the pixel on non-product pages:
Adding the pixel code to non-product pages, such as the homepage or category pages, may cause unexpected and unwanted behavior. Review your website’s structure to ensure the pixel is only placed where necessary.
Further steps to determine the issue:
- Review any recent changes to your website that may have affected pixel functionality.
- Check for conflicts with other scripts or plugins on your website that may interfere with the pixel’s operation.
- Test the pixel on different browsers or devices to identify potential compatibility issues.
By following these troubleshooting steps, you can pinpoint the issue affecting your pixel’s functionality and take appropriate action to resolve it.
If you’re still having trouble or have questions, feel free to reach out to us anytime at support@adacado.com
