GETTING STARTED WITH ADACADO: A STEP-BY-STEP GUIDE

Getting Started with Adacado

Step 1: Access the Platform

1. Visit the Adacado Website

• Head over to the Adacado website.
• Click the “Start Advertising” button in the upper right corner to get started.

2. Start the Signup Process

• On the welcome page of the platform, click the “Start Serving Ads for Free” button.

Step 2: Specify Your Advertising Needs

Next, select options that best describe you and what you want to advertise. Adacado will then provide tailored solutions to help you create Freemium Ads for your first advertiser.

Once you’ve specified your advertising needs, it’s time to select a tailored solution.

Step 3: Select a Tailored Solution

You’ll see pre-built solutions from Adacado that match your business and use case. Select the one that suits you best. If you want more options, click “Browse Solutions” to explore other creative possibilities.

Step 4: Personalize Your Ads

Now that you’ve selected a tailored solution, it’s time to personalize your ads to align with your advertising goals. You’ll see two ad formats with a Freemium Ads watermark. Replace the placeholder images and text, including the logo, with your own content. Adjust the design as needed to fit the watermark.

Import Products for Product Ads

If you’ve chosen “Product Catalog” as your advertising preference, you’ll need to upload your data feed for dynamic product ads using multiple frames. Only the first 50 product entries from your feed will be processed.

1. Click the “Import Products” button.
2. Follow the prompts to configure your data feed.
3. Review the sample product data generated from your feed.
4. Confirm or adjust the data mapping as needed.

Step 5: Plan Your Ad Campaign

After customizing your ads, provide advertiser information and specify ad serving details, including schedule and location preferences.

Step 6: Sign up for an Account and Activate Freemium Ads

With your ads personalized, let’s proceed to create your Adacado account and activate your Freemium Ads to start serving them to your audience.

1. Sign up for an account by entering your information.

2. Click “Serve My Ads” to start serving your ads. This usually takes 2-3 hours, but it can take up to 24 hours for ad network approval.

3. After activation, you’ll be taken to the “Campaign Overview” page. Here, you can see if your campaign is live by monitoring key campaign metrics (updated daily) such as impressions, clicks, and CTR (click-through rate).

4. Now, you can explore all the platform features through the menus in the platform’s header and footer, including the Creative Editor, where you can use advanced tools to customize your Freemium Ads.

When you sign up for the Adacado platform, your first advertiser is automatically enrolled in Freemium Ads. Later, you can create more advertisers and, if desired, select one of them as the new Freemium Ads advertiser.

Additional Options for Activating Freemium Ads:

Save and Continue Later

Selecting this option will take you to your “Ad Delivery Settings”, where you’ll see a confirmation that your ads and settings have been saved. From there, you can explore the entire platform.

When you’re ready to start serving your ads, click the “Serve My Ads” tab in the platform footer. Then, enable the “Run Display Ads” media channel to activate your saved Freemium Ads.

Run Freemium Ads via a 3rd-Party DSP

Select this option to continue using Freemium Ads with a third-party DSP for media buying instead of Adacado. Note that this option requires providing your credit card information. Under our usage-based pricing model, any additional impressions and product counts beyond the free offers will incur fees.

To activate the ad tag for a 3rd-party DSP:

1. Select your preferred DSP and copy or download the required ad tags.

2. Click the “Activate Your Ad Tags” button.
3. Read the option details and then click “Add Payment Info”.

4. Enter your billing information, including valid credit card information, and click “Save”.

Getting Started on Mobile Devices

Start using Adacado on your mobile device, following the same simple onboarding process as you would on a desktop or laptop.

Activating Freemium Ads on Mobile Devices

Serve My Ads

Once you select “Serve My Ads” after creating your account on mobile devices, your ads will go live following the creative approval process at ad networks. You will then be directed to a simplified campaign dashboard.

Save and Continue Later

If you select “Save and Continue Later”, your ads will be saved to your account. From there, you can still activate your Freemium Ads by clicking “Serve My Ads”. To explore the rest of the platform or make changes to your ads, please log in on a device with a larger screen.

Run Freemium Ads via a 3rd-Party DSP

Selecting the “Run Freemium Ads via a 3rd-Party DSP” option will save your ads to your account. Complete the configuration on a desktop or laptop, where you can enter your billing information and copy the ad tags.

Freemium Ads Benefits

Here’s what Adacado’s Freemium Ads offer: You get up to 300 free impressions per day for an advertiser and can process up to 50 products from your uploaded data feed daily at no cost. Our Freemium Ads come in popular formats like 300×250 (Medium Rectangle) and 728×90 (Leaderboard). Plus, Adacado provides pre-made solutions tailored to different business types and use cases.

Visit the “Freemium Ads” support page to learn more about how it works.

Explore More Features

After signing up and creating your first Freemium Ads, explore Adacado’s comprehensive features and services to enhance and manage your ad campaigns.

Quickstart: Easy Ad Campaign Creation

Explore Adacado’s Quickstart feature, designed to simplify the process of creating and launching your ad campaigns. Discover how Quickstart streamlines campaign setup for a seamless and efficient experience.

Easy Shopify Ad Creation

Adacado offers a user-friendly solution for creating product-based dynamic ads for Shopify merchants, making the process quick and hassle-free.

Dynamic Product Ads with Data Feeds

Create dynamic product ads using data feeds (product feeds) for more targeted and effective advertising.

Adacado Creative Editor

Our user-friendly Creative Editor empowers users of all skill levels to customize and fine-tune display ads effortlessly. Craft compelling campaigns with ease and connect with your audience like never before.

Campaign and Ad Performance Reporting

Utilize campaign analytics and KPI reports provided by Adacado to maximize your ad performance.

Need Help?

Visit our website’s support section for additional support pages and video tutorials. If you still have questions or need assistance after exploring the support section, feel free to reach out to us anytime at support@adacado.com.