If you’re running an online women’s clothing store and winter is almost over, you would probably want to clear out as much winter clothing as possible while promoting the season’s new arrivals. In this case, you can consider exposing fewer spring clothes and more winter clothes, or vice versa.
Adacado provides users with the ability to set frequency caps on a product-by-product basis, allowing you to adjust product frequency capping for different business situations, such as limiting the display of understocked products or showing fewer popular products to more evenly distribute product views.
Frequency capping is set for each individual product in your data feed and limits the number of times each product appears in your ads.
It is more suitable for prospecting campaigns.
A dynamic ad that displays product data.
A dynamic template with product data placeholders.
More suitable for product showcase, popular products, or most viewed product targeting options of each business type (e.g., retail, auto, real estate, or hotel).
Each product’s frequency cap is applied per campaign. Suppose you have advertiser A with 2 campaigns (Campaign 1 and Campaign 2) and both campaigns use the same advertiser A’s products configured at the advertiser level. If you have Product A with a frequency cap of 1000, Product A will appear up to 1000 times in CAmpaign 1 and up to 1000 times in Campaign 2.
Frequency capping uses data from a rolling 7-day period. This means that if a product has reached its frequency cap in the last 7 days, it will not appear in ads on the current day.
Frequency capping resets the impression count on each product when all frequency-capped products reach their limit. After the frequency capping is reset, your ads will start showing all your products again.
Our system evaluates whether a product has reached its frequency cap once a day, so we won’t stop displaying your product in ads at the exact time it reaches the frequency cap.