In Adacado, you have the ability to customize how your campaign showcases products by using filters. Each campaign can have its own unique set of filters, allowing you to curate a distinct product selection from your advertiser’s product lineup.
By adding a data feed to an advertiser and generating product data at the advertiser level, you can utilize the advertiser’s product data, whether filtered or unfiltered, across all campaigns associated with that advertiser.
To apply data filters for a specific campaign, set up filtering on the campaign’s Product Data settings page. If you plan to use the advertiser’s product data as-is, no adjustments are needed on the settings page.
1. Go to your campaign and click the “Product Data” tab in the platform footer.
2. Open the settings tab on the left and then click the “Add More Products” button.
3. Click the “Add a Field” button to view available filtering options. The options are based on data fields mapped to your data feed.
Filters are available only for data fields that you have mapped on your advertiser’s data feed configuration page. Ensure that you map the desired fields on the data feed configuration page if you don’t see them listed for filtering.
You can select one or more filters for any available data field and input the desired filter values.
If multiple filter values are added within a data field using comma separation, the ad will display products matching ANY of those values. For example, if your campaign includes both “Tops” and “Dresses” as filters, the ad will show products categorized as either “Tops” or “Dresses.”
When providing filtering values for multiple data fields, the filtering condition across these fields is “AND,” indicating products must fulfill all specified criteria to be included. However, when multiple filtering values are added within a single data field, the filtering condition for that data field is “OR.”
For instance, consider the following sample data feed and filtering settings:
In this scenario, products will be filtered if they match these conditions:
As a result, 4 products meet the filtering criteria for category and price.
Currently, exclusion filters are not supported. Filters can only be used to include specific products.
The filtering options display filterable data fields from your data feed, as long as they are mapped to Adacado’s data mapper. To filter by a data field not in the options, ensure it’s mapped in your data feed configuration.