There are instances where you want a campaign to only use a subset of the product data available. We can accomplish this in Adacado using product data filtering!
Your data feed may contain information for every product on your website, but let’s say for example that you want to run a special campaign which only displays a certain category of items.
For product data to be filterable in a campaign, it needs to be added on the advertiser level. Your product settings will need to be set to “create products for the advertiser” rather than for the campaign. Check out our guide on adding a data feed if you’re not sure about the data feed setup process.
Each campaign has its own set of filters, meaning it can show it’s own subset of the product data available in the advertiser.
In your campaign, click the Product Data button at the bottom of the screen.
Then, click the settings tab on the left hand side of the screen. Here you will see the data fields which you can filter by. The data fields shown will depend on the business type of your advertiser.
You can add one or more filters to whichever data fields you like. Enter the values you want to filter by.
The text entered will make it so that only products that match the filtering term will be included in the campaign. For example, if the category is filtered by “Tops” then only products which have a category value of “Tops” will be included in the campaign.
If multiple filter terms are added then items matching ANY of the filtering terms will be included in the product data for this campaign. In this example, a campaign filtering it’s category by “Tops” and “Dresses” will only show products which are either tops or dresses.
If you enter filtering values for multiple data fields, the system will combine them.
For example the following settings filters the product data by “Tops” and “Dresses” for category and a max price of 50 dollars.
With the following data feed, the data will be filtered by products which have either the category “Tops” or the category “Dresses” AND have a price value of less than 50 dollars.
In this example there are 3 products shown that match the filtering settings for category and price.
Not at this time, currently you can only filter products you do want to be included.
You can achieve this by adjusting your data feed mapping settings. You can map a data field that is shown in the filtering options popup to the column of your feed you wish to filter by. For example, if you have a column in your feed called “Top Sellers” and product rows have a value of “top-seller” or a blank value, you could map the “Condition” data field (or another field you aren’t using) to the “Top Sellers” column of your feed. In the filtering options popup you will enter “top-seller” in the “Condition” field. Unfortunately this trick won’t work for XML Google Product feeds because these types of feeds are automatically mapped by Adacado so you cannot rearrange the mapping of data fields.