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While Adacado has a wide selection of pre-existing, performance-proven design themes for advertisers to choose from, we recognize that sometimes advertisers want custom designs that are unique to their brand.   

Custom design themes

Adacado’s creative editor allows customers to create custom designs to meet their needs.  Check out: How to Create a Custom Theme.

However, for customers that don’t have the time or resources to create their own designs, Adacado offers a paid service for our experts to design and build a custom theme for you.


Adacado charges a base rate of $1,400 (USD) for a complete custom theme, which includes:

Design mocks: Initial design mocks based on the assets and creative brief you provide.

Two revisions: Up to two revisions of the initial design mocks.

Template creation: Upon mock approval, Adacado will build the custom templates.

Ad sizes: Four standard sizes included (300×250, 160×600, 728×90, 300×600)

*Any additional work outside of this defined scope (e.g. additional ad sizes, more design revisions, etc.) will be charged at an hourly rate of $200/hour*


Here are the key things that are required or recommended for the process.

  • Creative Brief or Creative Sample (required): Please provide a short creative brief or written description about what you want the ads to do and what they should look like. Alternatively, a sample image of an existing ad is great if available.
  • Logo File (required): A high resolution logo file in (.jpg), (.png), or (.psd) format.
  • Data Feed (if available): If the advertiser will be using a data feed, please provide a sample file and identify what assets will be dynamic (e.g. price, product title, etc.).
  • Brand style guide (if available)
  • Font files (if applicable): .TTF or .OTF file formats accepted.

Timing & getting started

The custom theme process, has two main phases:

  1. Design (1 – 2 business days): Once you have provided Adacado with your creative brief and required assets, the initial design mocks will take 1- 2 business days. Note that design revisions and waiting on client approval will require additional time.
  2. Build (3 business days): Once design mocks are approved, Adacado will build the custom theme and load it into your account within 3 business days.

For further questions or to get started, please contact Adacado’s customer success team via Slack, email (support@adacado.com) or our live chat interface directly in the Adacado platform.