This policy describes permissible content and behavior for ads created in or uploaded to Adacado’s advertising platform (“PLATFORM”). Customers are required to ensure that their ads meet these guidelines. Failure to abide by this policy may result in penalties up to and including permanent suspension of Customer access to Adacado’s platform.
Adacado may update this policy at any time. Please review it from time to time to ensure that your ads are in compliance.
Adherence to this policy does not guarantee that ads will be accepted on any given exchange or publisher. Exchanges or publishers may disallow certain ads, types of ads, or advertisers and the permissibility of any given ad on any given supply source may change at any time. Exchanges may have additional requirements, and ads must meet those requirements to serve on those exchanges.
Adacado reserves the right to block or disallow any ad at any time regardless of whether it meets any other requirements of this policy.
“Creative content” refers to the imagery and subject matter used in ad creative or landing pages. All ads must use professional, high-quality creative and be clearly branded with the name or logo of the brand being advertised. Ads must be for a specific, named advertiser consistent with the declared brand domain (see “Categorization” below).
Ads must not contain content in these categories. Examples are not comprehensive, but illustrative of types of disallowed content.
Ads for contraceptives and sexual health clinics are not considered to fall within this category.
Ads with these types of content are permitted, but may have special considerations that must be taken into account and publisher acceptance is limited. These ads may be disallowed by a large number of exchanges or publishers. Please consult the rules and policies of individual exchanges or publishers before serving ads in these categories.
All political advertising must comply with all applicable laws, including without limitation all federal election laws, regulations, and (where applicable) provincial/state or local laws and regulations, and such compliance shall be the sole responsibility of the advertiser. Ads containing retargeted use of political affiliation and targeted interest-based ads based on political affiliation are allowed only to the extent permitted by applicable law.
All political advertising must clearly identify who paid for the communication and whether it was authorized by a candidate or organization, and any additional information required by local regulations. Unauthorized or third-party ads must also include contact information for the sponsoring organization within the ad or landing page content. “Paid for by” disclosure must be clear and conspicuous (i.e. easily identifiable by contrasting color and font on the ad).
Ad categories selected must correctly reflect the subject matter of the ads and their landing pages, with special consideration given to the following categories:
These categories are highly sensitive and it is imperative that publisher and exchange requirements are respected regarding these categories. Failure to correctly attribute these categories will be considered a serious ad quality violation.
Customers are not permitted to submit any ad creative for which you do not have all necessary rights, licenses, consents and clearances regarding its intended usage.
Adacado has the right to modify, add or remove any terms or conditions of this creative policy, which becomes effective immediately upon posting.