HOW TO CREATE A CAMPAIGN WITH ADACADO CAMPAIGN SOLUTIONS

What is a Campaign Solution?

Campaign solutions are pre-built campaigns with creatives, data feeds, product targeting options, and media channel configurations.

You can quickly create new campaigns for each business type by selecting solutions from the “Adacado Solutions” library or your own solution library, “My Solutions”.

Adacado Solutions

Adacado offers all users a variety of campaign solutions for different business types, so you can choose the one that best suits your campaign goals. In the Adacado Solutions Library, you can find static or dynamic ad campaign solutions with design and targeting options to fit various campaign objectives.

Adacado Solutions by Business Type

Retail Campaign Solutions

Auto Campaign Solutions

Real Estate Campaign Solutions

Hotel / Travel Campaign Solutions

Search and Filter Solutions

Explore the Adacado Solutions Library and find solutions to start your campaigns. To search or filter solutions, click “Advanced Search/Filtering” in the lower left corner of the Campaign Solutions Library.

Create a Campaign Without Using Campaign Solutions

To create a campaign without using a campaign solution, click the link in the lower right corner of the Campaign Solutions Library to start with a blank campaign.

How to Set Up a Campaign with Adacado Campaign Solutions

Static Ads

1. Choose a static ad solution.
2. Review and adjust your solution settings.
3. Add your logo and edit the placeholder image or text as needed.
4. Preview your ad.
5. If you wish to purchase media through Adacado, review the “Web Ads” media channel configurations and adjust as needed.
6. Enter your billing information.
7. Turn on your media channel. If you run your ads through a 3rd-party DSP, get an Adacado ad tag.

Dynamic Ads

1. Choose a dynamic ad solution.
2. Review and adjust your solution settings.
3. Add your logo and edit the placeholder images or text as needed.
4. Replace sample data feed with your data feed.
5. Preview your ad to ensure your product is displayed correctly in the ad.
6. To run dynamic ads for retargeting campaigns, implement the Adacado pixels with  product ID placeholders on every product page on the advertiser’s website that you want to retarget. Click here to learn more about Adacado pixel.
7. If you wish to purchase media through Adacado, review the “Web Ads” media channel configurations and adjust as needed.
8. Enter your billing information.
9. Turn on your media channel. If you run your ads through a 3rd-party DSP, get an Adacado ad tag.

Choose a Solution

When adding the first campaign to a new advertiser

When you complete creating a new advertiser, you’ll automatically be taken to the Campaign Solutions Library. Click solutions to see the description and select the solution you want to use to create your campaign.

When adding a campaign to an existing advertiser

Find the “Add a Campaign” button in several places on the platform, such as the advertiser/campaign listing page or the campaign drop-down menu. Clicking the “Add a Campaign” button brings up the Campaign Solutions Library where you can choose a solution to add a new campaign to an existing advertiser.

Campaign Solution Description

Each campaign solution has a description of how the solution is configured, which will help you identify the best solution for your campaign. Click the thumbnail of each solution and read the description carefully.

Campaign Types

• Prospecting

• • Campaigns that help you find and attract new potential customers

• Retargeting

• • Campaigns targeting visitors who leave the website without purchasing a product/service

Campaign Objectives

• Awareness, Consideration, or Conversions

Ad Types

• Static Ads

• • Ads display the same information every time they are viewed, which can be made much simpler.
  • A great way to advertise your brand, promotion, or a single product or service

• Dynamic Ads

• • Ads dynamically display products from data feeds.
  • A great way to advertise your products or services

Template Types

• Single view or Multiview
• Holiday themes

Product Targeting Options (applies to retargeting campaign only)

Data Feeds / Adacado Pixel

Ad Formats and Media Channels

All solutions have 300×250, 160×600, 300×600, and 728×90 ad formats, and some solutions have additional ad formats such as 320×50, 300×50, or 970×250.

For media channel configuration, select the “Web Ads” channel if you want Adacado to purchase media or the “Ad Tags” channel if you want to run ads through a 3rd-party DSP. Product targeting options for dynamic ads are automatically copied from the selected solution when you choose a media channel.

Review and Adjust Your Solution Settings

After selecting a solution, review and adjust the solution settings by identifying what to copy from the selected solution (creative is copied by default).

1. Campaign Name

• Name your campaign

2. Products

• Leave “Datafeed” selected if you want to copy the sample data feed configuration provided by the chosen solution as a reference for setting up the feed. If your solution has no data feeds configured, this option is disabled. You need to uncheck this option if you do not want to automatically add the sample data feed to your campaign. You can always add data feeds later as necessary.
• Leave “Process Product” selected if you want to view sample product data generated from the chosen solution’s data feed. Make sure you want to process all products in the sample data feed or limit the number of products. If you limit the number of processed products to 5, you will not incur product costs. Learn more about product costs.

3. Media Channels

• Web Ads: Setting targets and purchasing media through Adacado
• Facebook Ads: Configuring Facebook ads
• Ad Tags: Running ads through 3rd-Party DSPs

After adjusting the solution settings, a message appears indicating where the solution’s sample data feed will be saved. This will tell you where to replace the sample data feed with your feed later if you want to create dynamic product ads. For static ad solutions, there is no sample data feed configured.

Edit Creative

Once your campaign has been created, you will be taken to the creative editor where you can view templates for all ad formats in your selected solution.

Replace the placeholder logo with your logo, customize the placeholder images and text, or edit the size or style of individual elements in the templates.

For dynamic ad templates, the placeholder image and text in the template are replaced with product data. If product data is not available, the placeholder image and text are displayed in the ad.

Replace the Sample Data Feed with Your Data Feed (Only for Dynamic Ads)

To create dynamic ads, you MUST replace the sample data feed of your chosen solution with your data feed. 

When adding the first campaign to a new advertiser

Sample data feed and products of your selected solution are saved in the new advertiser’s product settings. To replace the sample feed with your own, click the advertiser name in the header, then click on “Products” to open the advertiser’s product settings page.

On the advertiser’s product settings page, follow the steps in the image below to replace the sample feed with your feed and create your product data.

Click the “Products” and verify that your products have replaced the sample products.

When adding a campaign to an existing advertiser

Suppose the existing advertiser already has the data feed and product data. In that case, the solution’s sample data feed and products are added to the new campaign and used only in the new campaign. 

Click the campaign name in the header, then click “Products” to open the campaign’s product settings page to replace the sample feed.

If the existing advertiser does not already have a data feed, the solutions’ sample data feed and products will be added to the advertiser. 

Ad Preview

After editing your ad and adding a data feed (dynamic ads only), you can preview your ad to see if it appears as expected. Clicking the play button to the left of the first template for each ad format will open the “Ad Preview” for each ad format. For dynamic ads, turn on “Show ad with product data” to ensure your products are properly displayed in your ads.

Review Pre-Configured Media Channel Settings

After previewing your ad, click “Serve My Ads” in the footer or from your campaign’s drop-down menu to open the “Ad Delivery Settings” page where you can configure your media channels. 

Run Web Ads

If you selected “Web Ads” as your media channel in the solution settings, you have chosen Adacado to purchase media for your campaign, and your “Campaign Objectives” and the ad formats to serve are already configured. 

Click the “Customize” button for the “Run Web Ads” channel to review all targeting options, including pre-configured ones, and adjust the configuration as needed.

Ad Tags

If you selected the “Ad Tags” as your media channel in the solution settings, you’ve selected the option to purchase media by a 3rd-party DSP, and the product targeting option is already configured for dynamic ads only. 

Click the “Customize” button for the “Use an alternate DSP (get Ad Tags)” channel and review the preset product targeting. Then select your DSP and copy the Adacado ad tag. 

Congratulations! You have completed all campaign setup processes and are ready to run your ads.

Enter Your Billing Information

After setting up your media channel, enter your billing information before turning on your media channel. You will not be charged until you enter your credit card information. To find out how to add your billing information, click here.

Turn on Your Media Channel

The final step before launching your campaign is to turn on your media channel. After reviewing the media channel configuration, turn on the media channel. 

When you turn on the “Web Ads” media channel, your ads will go through a standard approval process (24-48 hours). Once approved by the ad networks, your campaign will be live. So check back in a few days to see how your campaign is performing!

For the “Ad Tag” option, you don’t need to turn on any media channel. Just copy or download the ad tags and give them to your DSP.

My Solutions

In addition to Adacado’s pre-built solutions, you can create a library of solutions for your own use. 

Suppose you have your favorite campaign settings you’d like to use to create new campaigns. In that case, you can save the campaign as a solution that automatically saves all campaign configurations including creatives, data feeds, targeting, and media channel configurations. 

The saved solution is added to “My Solutions” and available to advertisers of the same business type in your billing account. Switch the toggle in the Campaign Solutions Library to “My Solutions” to view your solutions.

How to Add a Campaign to My Solutions

When you’re done setting up your campaign, click “Add to Solutions” in the footer.

Name your solution, add a description (optional), then click the “Create” button.

To view your solutions, find and click the “Add a Campaign” button in various locations (e.g. campaign drop-down menu, advertiser/campaign listing page) and switch the toggle to “My Solutions”.

If you’re still having trouble or have questions, feel free to reach out to us anytime at support@adacado.com