To run a successful display ad campaign, it is important to review and monitor specific areas before and after launching the campaign. You can optimize your campaign’s performance by identifying potential issues and taking appropriate steps. Learn about the essential pre-launch checks and how Adacado can assist you in mitigating possible issues that may affect your campaign’s performance while it’s running.
The appearance of your ads is determined by your ad creatives. Before launching the campaign, refer to the following checklist to ensure that the visual appearance of your ads meets your expectations. In the creative editor, you can preview the ad by clicking the play button left on the left side of the template.
Ensure that the text is fully visible across all ad formats. If the text is cut off, adjust the dimensions of the text widget, font size, or the “Max Characters” option in the widget inspector. If the text is still being cut off, reducing its length may also be necessary.
Make sure the selected background image is suitable for all ad formats. Depending on the design, certain templates may require wider (landscape) or taller (portrait) images. You can also adjust the dimensions of the image widget to fit the template design.
To make sure your product image appears correctly in your ads, first check if the “Product Image” data field is mapped to the appropriate product image link column in your feed. It’s essential that the image URL meets Adacado’s system requirements for it to be downloaded and displayed in the ad. If there is an issue with the image URL, the ad may display a broken image thumbnail. It is critical to ensure that all products in your feed have valid image URLs to prevent this issue.
Click here to learn more about the image URL requirements.
Let’s consider a scenario where a retailer, FabFind, has used the pre-made Allegro template to create a static ad. However, the left screenshot shows a few concerns that require attention:
See how the problems are fixed in the right screenshot:
Ensure your ad leads to the intended destination. The default click-through URL for a static ad is the advertiser’s website URL entered when creating the advertiser, while for dynamic ads, it’s the product URL in your data feed.
To ensure a successful dynamic product ad campaign, it is important to verify if data mapping is correct and all necessary product data is generated correctly to display the desired product information in the ad and use it for product targeting. If you discover any missing product data required for ad creative or ad serving, check the feed and see if the necessary product data is valid, in the proper format, and publicly accessible.
To run a product retargeting campaign, ensure Adacado pixel with a product ID placeholder is placed on every product page you want to retarget on the advertiser’s website. Additionally, it is important o select a product targeting option on the “Ad Delivery Settings” page to determine which products should be displayed.
Learn more about how to test the Adacado pixel and ensure that the ad displays relevant products based on the selected product targeting option.
If you purchase media through Adacado, ensure the “Run Display Ads” media channel is properly configured with audience targeting, scheduling, and budgeting. Click here to learn more about the “Run Display Ads” channel.
To launch a campaign, you must activate the “Run Display Ads” media channel or upload Adacado ad tags to your DSPs. Once you’ve done this, your ad will go through a creative approval process that typically takes up to 24-48 hours. After approval, it is important to check whether the campaign is running or rejected.
When using Adacado for media buying, you can verify if your campaign is running by visiting the “Campaign Analytics” page and reviewing the number of impressions recorded in the last 7 days.
In the event that no impressions are recorded, click the “Serve My Ads” tab in the footer to access the “Ad Delivery Settings” page. If you find a yellow triangle next to the “Run Display Ads” media channel, it indicates that your campaign has been rejected by ad networks.
To find out why the rejection is, click the “Customize” button and look for “Ad Issues”.
After identifying the reasons for rejection, make the required modifications and resubmit your ad for approval. The following are examples of reasons for rejection:
If you’re using a third-party DSP to run your campaign with Adacado ad tags, check whether your campaign is running by either contacting your DSP or checking your campaign’s impressions on the “Campaign Analytics” page on the Adacado platform
It is important to track your campaign’s performance and carefully monitor it after launch to detect any issues in your ads, such as broken images or incorrect/outdated product information, to ensure that your campaign is performing well and cost-effectively achieving your business objectives.
Adacado provides “Campaign Analytics” and KPI reports to help you analyze campaign performance and optimize campaigns accordingly.
Learn more about the reports and how they can assist you in optimizing your ads:
To aid in the prompt detection and resolution of any potential issues that could affect your campaigns’ performance, Adacado provides email alerts to all users associated with the affected advertiser/campaign. If your campaign encounters a problem, you will receive an email notification from “Morgyn from Adacado” with the subject line “Adacdo system alert”.
Email notifications inform you of issues with your campaign, along with their root causes, helping you effectively identify and timely address the issues.
Learn about different Adacado email notifications that help you with your campaign quality assurance efforts.
If you’re still having trouble or have questions, feel free to reach out to us anytime at firstname.lastname@example.org