CAMPAIGN QUALITY ASSURANCE

Ad Creatives

The appearance of your ads is determined by your ad creatives. Before launching the campaign, refer to the following checklist to ensure that the visual appearance of your ads meets your expectations. In the creative editor, you can preview the ad by clicking the play button left on the left side of the template.

Ad Creative Checklist

Text (Promotional Text, Product Title, Product Description, etc.)

Ensure that the text is fully visible across all ad formats. If the text is cut off, adjust the dimensions of the text widget, font size, or the “Max Characters” option in the widget inspector. If the text is still being cut off, reducing its length may also be necessary.

Background Images

Make sure the selected background image is suitable for all ad formats. Depending on the design, certain templates may require wider (landscape) or taller (portrait) images. You can also adjust the dimensions of the image widget to fit the template design.

Product Image

To make sure your product image appears correctly in your ads, first check if the “Product Image” data field is mapped to the appropriate product image link column in your feed. It’s essential that the image URL meets Adacado’s system requirements for it to be downloaded and displayed in the ad. If there is an issue with the image URL, the ad may display a broken image thumbnail. It is critical to ensure that all products in your feed have valid image URLs to prevent this issue.

Click here to learn more about the image URL requirements.

Example

Let’s consider a scenario where a retailer, FabFind, has used the pre-made Allegro template to create a static ad. However, the left screenshot shows a few concerns that require attention:

• The logo has not been replaced.
• The promotional text is overflowing.
• The background image does not fit the 300×250 ad format.

See how the problems are fixed in the right screenshot:

• The FabFind logo has been added.
• The length of the promotional text has been shortened.
• A wider image has been applied.

Click-Through URL

Ensure your ad leads to the intended destination. The default click-through URL for a static ad is the advertiser’s website URL entered when creating the advertiser, while for dynamic ads, it’s the product URL in your data feed.

Product Data

To ensure a successful dynamic product ad campaign, it is important to verify if data mapping is correct and all necessary product data is generated correctly to display the desired product information in the ad and use it for product targeting. If you discover any missing product data required for ad creative or ad serving, check the feed and see if the necessary product data is valid, in the proper format, and publicly accessible.

Adacado Pixel Implementation and Product Targeting

To run a product retargeting campaign, ensure Adacado pixel with a product ID placeholder is placed on every product page you want to retarget on the advertiser’s website. Additionally, it is important o select a product targeting option on the “Ad Delivery Settings” page to determine which products should be displayed.

Learn more about how to test the Adacado pixel and ensure that the ad displays relevant products based on the selected product targeting option.

Media Channel Configuration

If you purchase media through Adacado, ensure the “Run Display Ads” media channel is properly configured with audience targeting, scheduling, and budgeting. Click here to learn more about the “Run Display Ads” channel.

Launching the Campaign

To launch a campaign, you must activate the “Run Display Ads” media channel or upload Adacado ad tags to your DSPs. Once you’ve done this, your ad will go through a creative approval process that typically takes up to 24-48 hours. After approval, it is important to check whether the campaign is running or rejected.

How to Verify If Your Campaign Has Been launched When Buying Media Through Adacado

When using Adacado for media buying, you can verify if your campaign is running by visiting the “Campaign Analytics” page and reviewing the number of impressions recorded in the last 7 days. 

In the event that no impressions are recorded, click the “Serve My Ads”  tab in the footer to access the “Ad Delivery Settings” page. If you find a yellow triangle next to the “Run Display Ads” media channel, it indicates that your campaign has been rejected by ad networks.

To find out why the rejection is, click the “Customize” button and look for “Ad Issues”.

After identifying the reasons for rejection, make the required modifications and resubmit your ad for approval. The following are examples of reasons for rejection:

• Ad Does Not Click Through to Landing Page: This ad does not click through to its landing page. Please fix this and resubmit.
• No Creative Text/Branding: This ad is currently missing its branding or branding text. This is required to run ads through Adacado. Please fix this and resubmit.
• Misappropriated Brand Name/ Logo: This ad contains a logo/brand of another company that does not belong to this Advertiser. Please remove and resubmit.
• Mismatch of Banners and Landing Page: This ad contains a mismatch between content in your ad and your landing page. Please bring these in line and resubmit.

When Using A Third-Party DSP

If you’re using a third-party DSP to run your campaign with Adacado ad tags, check whether your campaign is running by either contacting your DSP or checking your campaign’s impressions on the “Campaign Analytics” page on the Adacado platform