BUILDING STATIC ADS

Whether you’re showcasing your brand, highlighting special promotions, or focusing on a specific product, Adacado streamlines the process for you. This guide provides step-by-step instructions for creating compelling static ads. If you’re interested in dynamic ads, please refer to our “Building Dynamic Ads” guide for detailed instructions.

Contents

Understanding Static Ads

Static ads offer a straightforward approach by displaying consistent information without the use of data feeds. They are ideal for:

• Introducing your business (store, shop, company, etc.) or product to potential customers and enhancing your brand presence.
• Highlighting discounts, deals, special promotions, or announcements.

Exploring Options to Build Static Ad Campaigns

This section guides you through three approaches to building static ad campaigns: Quick Start for rapid deployment, Standard Setup for comprehensive campaigns, and alternatives for creating static ads. It also introduces how to add and serve multiple ad creatives for a campaign.

Let’s explore each option to tailor your approach to your needs.

1. Quick Start

Quick Start offers a straightforward process for efficiently establishing advertisers and campaigns. You can access this option during your initial sign-up or when adding a new advertiser.

To create static ad campaigns with Quick Start, follow these steps:

Step 1: Specifying Your Advertising Needs

• Begin by specifying your advertising needs. Select your business type and choose an advertising option from “A Store/Brand”, “Offers/Promotions” or “Other”.

Step 2: Selecting a Static Solution

• Choose from pre-builtAdacado Campaign Solutions that best match your business goals. Click “Browse Solutions” to explore additional options tailored to your needs.

Step 3: Personalizing Your Ads

• Customize your ads by uploading your logo and adjusting placeholder images or text using the Creative Editor. Later, you can select the ad formats for serving.

Step 4: Creating an Advertiser and Planning Your Ad Campaign

• Enter advertiser information and specify ad serving details, including schedule and location preferences. Optionally, skip the scheduler and location preference for third-party DSP usage.

Step 5: Activating Your Ads

• Depending on your billing status, follow the appropriate steps:
  • Billing Information on File: Choose from options like “Serve My Ads”, “Serve and Continue Later”, or “Run Ads via a third-party DSP”.
  • Billing Information Not Entered: First, input your details and then select an ad-serving option.

2. Standard Setup

Adacado provides various pre-built static ad campaign solutions for you to select from. Follow these steps to create a static campaign with an Adacado campaign solution:

Step 1: Selecting “Standard Setup” to Add a New Advertiser

• After signing up, navigate to the advertiser’s dropdown menu in the header. Select “New Advertiser” > “Standard Setup”.

Step 2: Creating a New Advertiser

• Fill out your advertiser details to create a new advertiser.

Step 3: Selecting a Static Ad Campaign Solution

• Once the advertiser is created, click “Add Campaign” from the campaign dropdown menu.
  Filter the Ad Type by “Static Ads” in the Campaign Solutions Library.
  Choose a static solution that best fits your campaign goals.

Step 4: Personalizing and Previewing Your Ads

• Customize your ads by adding your logo and adjusting placeholder images or text using the Creative Editor.
• Use the “Apply to All” option for consistent changes across all ad formats.

• Click the green play button to preview individual ads. For a comprehensive preview, access the shareable preview page under the “Preview” tab in the footer after entering billing information.

Step 5: Configuring and Activating Media Channels

• Navigate to the “Serve My Ads” tab in the platform footer and proceed to the “Ad Delivery Settings” page.
• Choose a media channel and configure its settings based on your advertising strategy.
• Enter billing information to activate the selected media channel. For third-party DSP users, first enter billing information on the Adacado platform and obtain Adacado ad tags.
• Monitor the “Campaign Analytics” page to confirm if your ad has successfully gone live.

3. Alternatives for Creating Static Ad Campaigns

Using Adacado’s Ready-To-Use Templates

Step 1: Creating a New Blank Campaign

• You can begin by clicking the “No thanks, I want to create a new blank campaign” text link in the lower right corner of the Campaign Solutions Library.

• Enter a campaign name.

Step 2: Exploring Ad Templates

• Browse through the Adacado Template Library to find a suitable static template for your campaign needs. All templates can be customized using the Creative Editor.

NOTE: Dynamic templates can also be used for static ads if no data feed is added to the advertiser or campaign.

Creating Your Own Templates

Step 1: Starting a New Template

• Click the “Create New” button on the “Select a template to use” page and select your desired ad format(size).

Step 2: Designing Custom Templates

• Use the Creative Editor to design bespoke templates by adding and editing creative widgets.

Step 3: Saving and Managing Your Templates

• Your templates are saved as private templates under “Previously Used Templates” for future use.

For a comprehensive guide on creating templates from scratch using the Creative Editor, click here.

Scheduling Multiple Ad Creatives to a Campaign

Easily schedule automated creative updates or test different variations by adding multiple ad creatives to your campaign. Manage your creatives effortlessly using the “Schedule” panel.

Steps to Schedule Multiple Ad Creatives

Step 1: Accessing Schedule Panel

• Navigate to the “Schedule” panel by clicking the clock icon in the left navigation bar.

Step 2: Adding New Creatives

• Click on the “Add Theme” button to add a new creative.

Step 3: Customizing Creatives

• Click on a creative thumbnail in the “Schedule” panel to modify and adjust each creative as needed using the Creative Editor.

Step 4: Scheduling Updates

• Schedule the start and end dates for each creative variation (theme) to automate updates.
• Each theme activates at the start of the scheduled start date and deactivates at the end of the scheduled end date.
• In cases where multiple creatives share the same or overlapping schedules, each requested ad will randomly select one of the scheduled creatives for display.
• If a theme’s end date has passed:
  • Ads will continue running using the latest active theme from the campaign, ensuring no blank ads are served as long as the campaign remains active.
  • If multiple themes have expired, ads will continue using the theme with the latest end date among the expired themes.

Step 5: Reviewing Performance

• Monitor the performance of each creative variation using the campaign analytics tools.

By leveraging these steps, you can effectively enhance your campaign’s performance through strategic creative management.

Need Help?

If you still have questions, feel free to contact us at support@adacado.com.