BUILD DYNAMIC ADS

Discover the power of Adacado’s streamlined process for building dynamic ads – an efficient and scalable solution designed to personalize your product catalog and drive sales. This guide offers step-by-step instructions to craft compelling dynamic ads, delivering tailored content to individual viewers and enhancing your advertising impact. If static ads are more your interest, explore “Build Static Ads” for detailed instructions.

Contents

Dynamic ads feature real-time, dynamic content sourced from data feeds, enabling you to tailor your ads based on product targeting options like “Last Viewed” or “Closest Store.” This allows you to present personalized and relevant imagery and messages, showcasing your products or services dynamically through multi-frame ads, ideal for both retargeting and prospecting campaigns.

Building Dynamic Ad Campaigns

1. Quickstart – Standard Dynamic Ads

Quickstart – Standard Dynamic Ads provides a streamlined pathway to establish advertisers, campaigns, and data feeds through a simplified process. Access this option during your initial sign-up or when adding a new advertiser. Learn more about Quickstart and follow step-by-step instructions to effortlessly create dynamic ads.

2. Standard Setup Using Adacado Campaign Solutions

Adacado campaign solutions are pre-built campaigns with creatives, sample data feeds, product targeting options, and media channels (Run Display Ads).

Follow these steps to create a dynamic campaign with the Adacado campaign solution:

• After signing up, initiate the setup of your advertiser and campaign by selecting the “Campaign Guide.” 
• When adding a new advertiser, opt for the “Standard Setup” option. The Adacado Campaign Solutions are also accessible when adding a new campaign.
• Filter the Ad Type by “Dynamic Ads” and select a dynamic solution from the Campaign Solutions Library.
• Modify campaign settings, such as the campaign name, as necessary
• Personalize your ad by adding your logo and customizing placeholder images or text as necessary.
• Replace the sample data feed with your own.
• Preview the ad to ensure accurate product display.
• Before proceeding with your media purchase through Adacado, carefully review the configurations for the “Run Display Ads” media channel and make any necessary adjustments.
• Activate the selected media channel.
• If not done already, enter billing information to submit your ads for creative approval. For third-party DSP users, enter your billing information first and then obtain Adacado ad tags.
• Later, visit the “Campaign Analytics” page to confirm whether your ad has successfully gone live.
• Depending on your chosen product targeting option (e.g., Last Viewed), implement Adacado pixels with product ID placeholders on every product page to be retargeted. Learn more about product targeting options that require Adacado pixel implementation.

Learn more about detailed instructions on setting up a campaign with Adacado Campaign Solutions.

3. Building Dynamic Ads for Shopify Merchants

Whether you’re a Shopify merchant looking to enhance conversion rates or an ad agency seeking a simplified ad campaign creation tool for your Shopify clients, Adacado streamlines the process for you. Providing a user-friendly and innovative solution, Adacado makes it quick and hassle-free to craft product-based, shoppable dynamic ads tailored specifically for Shopify merchants.

Explore more about the options available for creating dynamic ads with your Shopify products in Adacado.

4. Alternatives for Building Dynamic Ad Campaigns

Using Adacado’s Ready-To-Use Templates

• Click the “No thanks, I want to create a new blank campaign” text link in the lower right corner of the Campaign Solutions Library.

• Explore ad templates in the Adacado Template Library. Select “Dynamic” and choose the most suitable template for your campaign.

Creating Your Own Templates

• Click the “Create New” button on the “Select a template to use” page and choose an ad format (size).

• Design custom templates with our creative editor by adding and editing creative widgets.

• Your creations are saved as private templates in “Previously Used Templates.”

Customize Ads

• Apply your logo and customize the template.
• Use the “Apply to All” option for consistent changes across all ad formats.

Add Your Data Feed and Generate Product Data

• After editing the ad creative, add your data feed and generate product data. Learn more about how to configure data feeds.

Preview Your Ads

• Click the green play button in the creative editor to preview individual ads.
• Access a shareable preview page after entering billing information to preview all ad formats (sizes).

Add Multiple Ad Creatives

• Schedule automated creative updates or test different variations by adding multiple ad creatives to your campaign.
• Easily manage creatives through the “Schedule” panel.

Configure and Activate Media Channels

• Click the “Serve My Ads” tab in the platform footer and access the “Ad Delivery Settings” page.
• Choose a media channel and configure its settings:
  • Configure audience targeting for the “Run Display Ads” channel when purchasing media through Adacado.
  • Select a product targeting option to determine which products to display in the ad. 
• Activate the selected media channel.
• If not done already, enter billing information to submit your ads for creative approval. For third-party DSP users, enter your billing information first and then obtain Adacado ad tags.
• Later, check the “Campaign Analytics” page to confirm if your ad has successfully gone live.

Implement Adacado Pixel

Depending on your chosen product targeting option (e.g., Last Viewed), implement Adacado pixels with product ID placeholders on every product page to be retargeted. Learn more about product targeting options that require Adacado pixel implementation.