International Localized Product Promotion
- Potential Advertisers
- Companies/brands that provide products/solutions/services to diverse audience groups in multiple countries
- Goals
- Display tailored images and messages dynamically in different languages for audience groups in different countries.
- Conditions
- Use ad format-specific images for image quality.
- Solutions
- Applicable Verticals: Retail and Hotel/Travel
- Campaign type: ProspectingÂ
- Ad Type: Dynamic (Data feed required)
- Use case: Product Showcase
- Set up multiple campaigns with combinations of product, audience, language, and ad format. If the customer wants to use ad format-specific images for image quality, the ad format needs to be included in the combination for campaign setup.
- Requires a campaign per format
Toll Road Tag Sales
- Potential Advertisers
- Companies/organizations that provide services related to toll roads in a specific area (or similar use case)
- Goals
- Display personalized messages in multiple languages and images to promote toll tag sales.
- Conditions
- Use ad format-specific images for image quality
- Requires latitude/longitude data for the departure city
- Solutions
- Applicable Verticals: Retail or Hotel/Travel
- Campaign type: Prospecting
- Ad Type: Dynamic (Data feed required)
- Use case:
- Retail: Closest Store
- Hotel/Travel: Closest Hotels
- Set up campaigns by destination (e.g., ballpark, zoo, shopping, etc.) for each ad format and language.
- Display a promotional message to purchase a toll tag for the fastest route from the user’s location (city) to the destination (e.g., ballpark, zoo, museum, etc.) based on the user’s IP address
Promote Live Streaming Sporting Events
- Potential Advertisers
- Companies that provide live streaming services for sports games
- Goals
- Display sports events based on the user’s IP address to promote live streaming of sports games. Ads display matchup information (e.g., home/away team names, logos, match schedule, etc.) for home matches based on the user’s IP address.
- Conditions
- Display both home and away team logo images.
- Requires latitude/longitude data for the home team
- Solutions
- Applicable Verticals: Retail/ Sports
- Campaign type: Prospecting
- Ad Type: Dynamic (Data feed required)
- Use case: Closest Store
- Requires an image with home and away for each game
Increase Lottery Jackpots
- Potential Advertisers
- Lottery company
- Goals
- Serve ads with estimated jackpot amount for a specific time period
- Conditions
- n/a
- Solutions
- Applicable Verticals: Retail/ Lottery
- Campaign type: Prospecting
- Ad Type: Dynamic (Data feed required)
- Use case: Product Showcase
Conditional Product Pricing
- Potential Advertisers
- Companies/brands who want to display product prices conditionallyÂ
- Goals
- Display product prices conditionally. When the product has both a regular price and a sale price, show both prices, with a strikethrough over the regular price and just the regular price without a strikethrough if there is no sale price.
- Conditions
- Regular and sale price columns need to be present in the data feed.
- Solutions
- Applicable Verticals: Retail, Auto, Real Estate, and Hotel/travel
- Campaign type: Prospecting and Retargeting
- Ad Type: Dynamic (Data feed required)
- Use case: Any product targeting options
- Notes: Conditional display can be applied to any product data from the feedÂ
Hyper-Local Personalized Service Ads
- Potential Advertisers
- Real estate agency / Mortgage brokerage / Dental Office / Clinics / GymsÂ
- Goals
- Display services/offices/facilities or individual agents close to the user’s location, along with the location (city or address) or contact information (image, name, title, phone number, etc.)
- Conditions
- Require latitude/longitude for each location
- Solutions
- Applicable Verticals: Retail or Real Estate
- Campaign type: Prospecting
- Ad Type: Dynamic (Data feed required)
- Use case
- Retail: Closest Store
- Real Estate: Closest Listings
