Why Online Advertising Is Important During the Holidays

Blog | 02 min read

Written By: Chelsea Brown

Why online advertising is important during the holidays

Advertisers tend to increase their ad spend over the holidays due to three main events that occur: Black Friday, Christmas, and Boxing Day. It is well known that malls, outlets, and stores in general are swamped by people looking to get a good deal in-store. Therefore, people wanting to avoid this mess and skip the line will buy online instead. This is why it is so crucial for businesses to invest in digital advertising during this time. According to Wordstream, 8 in 10 shoppers in the US are influenced by the internet before making a purchase. This says that advertisers must also pay attention to their creatives and the messaging associated with the ad.

Another statistic says that 76% of mobile shoppers change their mind about which retailer/ brand to buy from after searching online. Businesses can take advantage of this by targeting their ads to potential customers online. Further, as mentioned above, the internet has a huge influence on a customers purchase decisions, so if customers see your ad right before they shop, they will be more inclined to make a purchase.

So how do you engage with your customers over the holidays using digital advertising?

1. Appeal to holiday emotions

As the holidays are all about spreading cheer and spending time with family, incorporating messaging into your ad campaigns that reflect this mood will engage your customers more. People are generally happier around this time of year, so make your ads fun and lighthearted with Christmas themes. Check out Adacado’s new holiday themes including both Christmas and Black Friday themes, here.

2. Build the anticipation in your campaigns

Just as the title says, get your customers wondering about your product offering by telling a story about your product. Curious buyers are more likely to convert, and more interested in what you have to offer. You can easily incorporate this during the holidays by including a countdown to Christmas on your ads, which will get buyers excited.

3. Personalize products and messaging to the user

Tailor your messaging around the end user based on what products the user has viewed or products that are similar. You want your users engaged and your ads to stand out, so incorporating personalized messaging will encourage your customers to act.

4. Incorporate a campaign countdown

Include a campaign countdown in your ads to add some urgency in your product promotions. You can include numbers like days, hours, and minutes until the campaign is over. Doing this will encourage your customers to act on your CTA. Check out Adacado’s theme called ‘Axis’ in the theme gallery that includes a countdown feature.

5. Make an offer

Add more value you in your holiday ad campaigns by offering an incentive. This will engage more customers that view your add and likely lead to a conversion.