DIY is extremely prevalent in the tech industry due to its inherently innovative nature and ease of access. Many technology companies offering software and services either b2b or b2c are self-serve or DIY in the way that users can have direct access themselves. This means users have full control over the service without the need to directly be in contact with the service provider or company.
There are many different sectors within the technology industry that offer DIY services for the ever changing needs of customers. The majority of these companies that offer DIY services are what we call SAAS companies or software as a service. SAAS in simple terms, is a cloud-based software solution in which software providers deliver applications to users over the internet.
In this blog we will go over some of the top technology sectors using the DIY method.
1. Ad software
You know those ads you see across websites or when you open up a social media platform? Chances are, they are likely coming from an ad software platform. A lot of these platforms use the DIY approach where users can access these platforms by creating an account and signing up. Most of the time you can sign up for free, but to access the service you typically are required to input a credit card.
A good example of this is Adacado. We (Adacado) offer a full service easy to use solution for online display advertising that can be used by anyone to promote a business or offering. Our service is completely free up until you decide to run and serve your ads.
2. Finance software
There are many financial services that are available for users to access on their own accord. A few well known fintech companies include: Square, Stripe, Chime, Coinbase and Venmo. Some of these applications are for payment processing used by businesses and others are used as investment tools. The fintech world is vast and there are many DIY tools out there for businesses and personal use.
3. CRM software
CRM stands for customer relation management and this type of software does just that. This type of software is a B2B software and is used by businesses to manage their relationships with existing customers. These platforms help businesses analyze data about their customers to further improve their relationships with customers. A few CRM platforms include: salesforce, Zendesk, Agile CRM, Hubspot CRM and Zoho.
4. Social media management software
There are many social tools out there for businesses and individuals to build and manage social media accounts. One type of social media software is a social media management platforms. These platforms allow businesses and individuals to manage multiple social media accounts across devices and this saves users time by having all of these accounts easily accessed from one source. Users can easily sign up and create an account, and some platforms may even have freemium models where the platform is free up until a certain threshold.
There are many DIY technology platforms out there and these platforms continue to grow as technology advances and more new startups pop up.
About the series authors
The team at Adacado have been pioneering Dynamic Creative and programmatic advertising since late 2009. It all started as a platform with full service, where creative costs scaled into crazy 6 figure numbers. From the get go this made no sense at all, however big brands and agencies were satisfied, at least at the moment in time. Adacado knew this was not sustainable and began almost immediately shifting to self-serve and now to a fully DIY advertising platform that allows an agency or brand to create and launch a campaign in minutes.
Sounds like an instant success. No, we are not quite there yet! In fact we are a frustrated group of people as we watch in amazement, while prospective customers glow about its capabilities and ease of use…. But when it comes to rolling up their sleeves and doing the job (becoming DIY) they procrastinate, stall, ask for help, almost everything imaginable, except getting the job done themselves.
Thank goodness for our customers who recognized the proverbial opportunity of DIY, have figured out how and why to use Adacado, and have quickly become perennial customers with ever increasing usage. They keep our hopes alive.
So why not everyone? Not sure, so the journey goes on… Adacado continues to improve and educate, and has decided that perhaps the basics of DIY are not that obvious, so we have set out on a venture to learn more and more about DIY, and pass on our learnings, with the hope that it will encourage more people to become DIY with more things, including advertising.
We hope you enjoy the series!
The Adacado Team
