With the speed at which technology is evolving, it is with no surprise that everything that relies on it should move at a similar pace.
With constant iterations, new technologies and changes in algorithms, it is crucial to keep up as a digital marketer in order to stay ahead of the game.
With a brand new decade starting, it is important to keep on top of the latest marketing trends for 2020.
That being said, here are some of the top trends/priorities for 2020:
With the availability for remote work, the number of people in the UK who worked from home increased by 22% between 2008 and 2018.
This whole idea of “work from home”, means marketers and agencies no longer need to be in the same room to work together. Services such as microsoft teams, zoom and tools that allow you to virtually work make this all possible.
These tools make collaboration a lot easier and more efficient. It also means teammates do not have to be physically in the same country, allowing for more diversity in collaboration.
Personalization continues to be a major trend for marketers coming into 2020. The ability to tailor messages to individual consumers is what creates differentiation amongst competitors.
With personalization, it is important to understand consumer intent when interacting with brands. This means, getting rid of irrelevant messaging by:
- Making navigation and communication easier and simpler
- Serving only content that is compelling and relevant to ensure the process is more transparent
Finally, with personalization comes data. In the consumer’s eye, doing business with a company that is trustworthy is key. By making consumers feel valued as individuals, personalization will prove as powerful an investment as anything else in 2020.
With the abundance of users online today, a new experience creates excitement.
91% of these individuals online are seeking and responding to more visual content due to the fact that it stands out more and is more enjoyable and engaging to users.
With interactive content, users generally spend more time reading and viewing it. As well, it gives the opportunity for content to be shared to different channels, creating awareness for brands.
While consumers respond well to visual content, video will continue to be an important digital marketing tool in 2020.
With video content being attractive to consumers, this gives brands the ability to boost conversions and sales. Explainer videos/demos are a good way to make your brand more credible as well as providing knowledge of the business itself.
Furthermore, video content builds a sense of trust in consumers, where effective marketing videos can present products/services in a conversational way.
Tied closely to personalization is automation. Another big marketing trend for 2020. There are 3 aspects of automation that is of benefit to the marketer and the consumer:
Saves marketers more than 6 hours per week with automating social posts/ads. As well, it increases reply rate by 250% with email campaigns.
Automation & CRM
This is especially helpful when organizing your leads and current clients. Integrating an automation tool with a CRM allows marketers and salespeople to easily understand where consumers are in the marketing funnel. It brings capabilities such as understanding where a user has been on a website.
Furthermore, it brings sales and marketing activities together, in one place, and provides a fuller picture of consumers relationships with brands.
Automation enables consistent experience based on consumers past actions. For example, setting up a workflow that automatically sends a welcome email once a user has signed up for a service. This ensures that no matter when or where a user jumps into the workflow, they will always get optimized messaging.