Top 6 Marketing Platforms You Didn’t Know You Needed

In today’s world, digital marketers live and thrive for marketing platforms that can make their lives easier.

Whether it’s analyzing data or finding ways to increase online presence, we rely on these tools as a means of saving time and improving performance.

The marketing platforms you choose can make all the difference when it comes to time savings and performance. I will go over the top marketing platforms I use, and why every marketer should be using them.

There are so many great tools out there, but why not talk about Adacado first. 

If you want to grow your business, consider Adacado.

Adacado is a DIY advertising platform, that allows you to build ads the way you like (all on your own) and run them around the web. Sounds pretty simple, right?

You have the ability to customize ads as you like or pick from our abundance of pre-built ad themes so you can get your ads running as quickly as possible. With that, you can spend as little or as much as you like depending on your budget.

Whether you have a DSP you are currently working with, or not, you can choose to buy media with Adacado or whomever you like. It’s as simple as putting together your creative and switching the on button. Try it out, you’ll like it.

Don’t just take my word for it, sign up and see for yourself!

Another great tool for marketing your business is through google search ads.

They provide an effective way to drive qualified and relevant traffic to your business when users are searching for products or services related to the ones you are offering.

You have the ability to create both desktop and mobile ads that will show up on the SERP (search engine results page), the moment your ideal customers are searching for products or services like yours.

With that, you have the freedom to spend what you like and put a cap on your daily budget.

Unbounce is another essential tool for your day to day marketing efforts. Great for both display and search campaigns, Unbounce is an amazing tool for quickly building, revising and publishing new landing pages for your business.

Unbounce has many great capabilities such as easy duplication. For instance, if you want to A/B test a similar landing page but have different CTA buttons – Unbounce makes this easy! Further, they offer a great selection of templates, if you need some design inspiration – however, these templates can be manipulated to your liking.

MOZ Pro is a great research tool for your google search campaigns or to see how well your website’s SEO is performing. MOZ has several capabilities such as tracking your rankings on google, tracking the number of keywords you are ranking for, where you are being linked to on other websites and so on.

To access this information, all you need to do is provide your website domain and MOZ will gather all the data from your website and provide you with SEO specific information.

My favorite part of MOZ, however, is their keyword explorer. I find this especially useful when doing my keyword research for my search campaigns. It not only gives you suggested keywords based on your focus keyword, but also shows the monthly volume for each keyword.

Another essential marketing platform is SendGrid.

SendGrid is a cloud based email platform focusing mainly on transactional and marketing emails. They offer incredible email analytics as SendGrid knows that tracking and evaluating email marketing statistics are essential to the success of your email campaigns.

They are an established API company, giving you the ability to easily integrate their API into your app. As well, they offer good deliverability rates, to make sure your emails don’t get lost along the way.

Having a social media presence is crucial in today’s online world.

Hootsuite is a social media platform that enables you to manage multiple networks such as LinkedIn, Instagram and Twitter.

Within this platform, you have the ability to schedule posts in advance to keep your social activity organized. Hootsuite also allows you to manage all of your engagement and see results within their analytics dashboard. They make the role of a marketer so much easier when juggling multiple tasks at once.