Dynamic ads and static ads are words you will often come across in display advertising. They both offer substantial benefits for businesses looking to advertise online. That said, dynamic ads do offer a little more when it comes to more precise ad targeting. Learn the difference between static ads. vs dynamic ads.
So what are the benefits of dynamic vs static advertising?
Benefits of Dynamic Ads
1. Dynamic ads are personalized ads
They are personalized meaning that these ads are shown based on customer preferences and browsing behavior. These types of ads increase the experience online for customers, and as a result customers engage more with these ads.
2. Spend less, see better results
As this type of advertising is very targeted, you can typically run a shorter campaign and still see the results you’re looking for. In other words, your CTR is much likely to be higher than if you ran static (non changing) ads.
3. Build ads at scale
Dynamic ads allow you to build a single ad with many variations – so you can target different audiences with relevant ads.
4. Increase customer retention
Remind customers why they came to you in the first place. With dynamic ads you can retarget customers who have previously visited your website.
Benefits of Static Ads
1. Easy to execute
Static ads are simple – all you need is an image, logo, headline and CTA. No need for a data feed. They are also much quicker to build and go live as you don’t have to worry about connecting your data feed.
2. Universal
Static ads can be implemented by anyone, with any business goal. They are great for individuals looking to get a message out, and create awareness around their brand/business.
Both dynamic and static advertising have their benefits, but if you are looking to get the most out of display advertising then dynamic advertising is your best bet!
