With a new age comes a new model, and that model focuses on digital. More and more advertising around the world is becoming purely digital, including channels such as display and social. Not only is digital becoming the number one priority for businesses, but it is constantly evolving and businesses need to be able to adapt to changing online consumption patterns.
In the traditional model of advertising, businesses would infer on their audiences’ preferences, tastes, and consumption patterns, based on interactions with people but now with digital we have access to first-party data. This data gives us information on a variety of factors such as demographics, location, interests, job title, web browsing behavior and more. This allows businesses and advertisers to build valuable relationships with their audience by providing them with personalized content.
At Adacado, we do just that! We provide a platform for businesses and advertisers to build personalized campaigns to target very specific audiences using first-party data. To get a better understanding, the image below is an example of a campaign set-up for retail businesses in Adacado’s platform. An advertiser can choose how their ads are shown based on the marketing logic chosen below. For example, if an advertiser wanted to target a user that last viewed a specific product, they could show these product ads accordingly. Further, they could also target users to show ‘most viewed products’, ‘popular products’ or products based on the closest store location.