What is a managed service?
In advertising, a managed service is a company which buys media on behalf of a client (agency, advertiser, business etc). Advertisers and businesses that choose a managed service will have less control on their advertising strategy and media selection. Managed services have been around a while, and are now seen as the traditional way of advertising.
When you hear the term ‘managed service’ you can expect a service involving many vendors or people. These types of services will often have very complex and specific solutions, which are generally more suited for large, enterprise businesses. As a result, they can be a costly solution for businesses looking to advertise online.
An example of a company that may use a managed service would be Coca Cola. As they are such a large company, they would likely be running hundreds of large scale campaigns.
What is DIY advertising?
DIY advertising is a self-serve form of advertising that anyone with any business type can do. DIY advertising puts advertising in the hands of the advertiser – meaning they are in complete control of the media they buy and the strategy implemented.
It is the more simplified and efficient way to advertise as typically no marketing background is required. The software involved often includes an easy-to-use workflow with simple solutions and customer support where needed.
DIY advertising saves you time, money and effort when it comes to building a successful online advertising campaign.
Companies that would benefit from DIY advertising would be anywhere from retail shops and agencies to local restaurants. That said, with a strategy in mind, any business looking to advertise online can utilize DIY advertising.
Managed services
Pros
- Customizable solutions
- Work is outsourced to professional marketers
Cons
- Timely
- Expensive to run
- Less autonomy
- Less visibility into campaign insights
- Changes take longer
DIY advertising
Pros
- Simple service that anyone can use
- Complete control over advertising strategy and budget
- Affordable for all businesses
- Quick campaign turnaround time
Cons
- Solutions may be limited
DIY advertising is the future
Today, everything is about efficiency, cost savings and maximizing success. Being a DIY advertising company, Adacado looks to accomplish just that through its constantly changing, innovative technology. DIY advertising is meant for anyone wanting to advertise on their own terms, at a fraction of the time.
Gone are the days of having companies run your advertising, while today anyone can choose to do it themselves. As technology continues to improve and become smarter, so does advertising. And what’s smarter than an advertising platform that anyone can easily use to promote their business or offering?
