The attention of coronavirus has heavily increased online viewership, and has changed media consumption habits globally. Consequently this has increased online content related to the virus with over 1.3 million articles published. As well, engagement online has increased substantially as people are actively searching for information, and continue to shop while practicing social distancing.
Since March 9, as COVID-19 cases continue to spike across the world, more and more content creators are publishing articles around this issue, with a 121% increase in related content on March 18.
To put this into perspective, COVID-19 related articles currently receive about one-third of all page-views, which accounts for approximately 35% of total engagement time online by all users. The average engagement time for non-coronavirus related articles is 35 seconds, compared to just under 40 seconds for coronavirus-related articles. Data shows that 45% of readers will stop after the first 15 seconds of reading an article, but as readers continue to be consumed with information related to the virus, this is no longer the case.