What is agile marketing?
Agile marketing is a strategic approach to marketing that prioritizes creating high value deliverables in a short period of time. Also known as ‘iterations’ or ‘sprints’- these high value deliverables are usually focused on working towards one specific goal.Â
The approach to agile marketing is often a strategy to test certain elements – whether it be messaging a brand or testing the waters with different segments. Whatever you are testing, the goal is to focus on one specific thing.
How can you benefit from agile marketing?
Understand failures sooner
While understanding failures sooner may sound like a negative, it’s actually the opposite.
Understanding failures sooner provides quicker learnings which in turn allows you to adjust what’s not working.
Focus more on fast-paced activities
With agile focussing on short sprint activities (usually between 2-6 weeks), progress is measured along the way.
This gives marketers the chance to easily compare each sprint with one another, deciphering where the success lies.
It also gives marketers the opportunity to make rapid changes to current and past content created.
Drives consistent growth
Agile marketing is driven by real time data and results.
The motivation behind agile marketing is to monitor results daily. With this approach, you can expect to see what’s working earlier on and with that make iterative changes.
For example, with SEO, constantly monitoring your results gives you more insight into how you can improve/tailor your content.
Clear focus on goals
Agile marketing is all about sticking to one small project/idea for a short period of time.
With that, a clear focus on one goal allows you to channel all your efforts and prioritize what it is you want to achieve.
See results quicker
Performance and results are easily distinguishable when you compare multiple different strategies over a shorter period of time.
Short sprints allow you to see these results quicker, giving you a competitive advantage over what is working and what is not.
Key takeaways:
- Agile marketing embraces failure
- Agile marketing allows you to learn more quickly
- Agile marketing gives you the ability to focus on one main goal
- Agile marketing produces quicker results
