Halloween is a well known holiday in North America, and is celebrated by many. It is also a time for businesses to show their holiday spirit while promoting their business or brand.
Some may think Halloween advertising is strictly for those that sell Halloween products, but this is in fact wrong. Any business, product or service based can really benefit from promoting their business during this time.
Advertising on Halloween gives businesses the opportunity to get creative with their marketing. Whether that is through display ads, social media content or website design. Adding festive elements to your marketing materials can be the difference between getting noticed online and getting lost in the noise.
Reason #1
Advertising on holidays increases brand engagement.
One study concluded that 31% of people are more receptive to ads during the holidays. This makes sense as those that enjoy celebrating Halloween will resonate more with an ad showing Halloween spirit over an ad that does not.
Reason #2
Gives businesses a chance to get themselves in front of new audiences that they may not otherwise connect with.
If you are looking to reach a new audience that you have not connected with before, then this may be the right time to advertise. As mentioned earlier, people are more likely to engage with your ad if you have incorporated festive, creative elements.
Having engaging, eye-catching ads that people resonate with during Halloween will have more people interested and curious about your offering and business.
Reason #3
Chance for businesses to offer discounts – people typically look for discounts during the holiday seasons.
Another holiday? Another chance to shop for discounts. It is suggested that people typically look for discounts during a holiday or occasion. Whether it is shopping for holiday specific products, or shopping for something else – people typically look for sales and good deals.
