With technology today, people have access to so much information online. Anyone can look up anything at any given time and find the information necessary to do a task or project. As a result, the idea of self-serve or do-it-yourself is very much present in many day to day activities and businesses. Businesses not engaging in DIY must be able to adapt and learn to become more DIY in order to thrive in this technologically advancing society. To be DIY you need to have a DIY mindset.
There are numerous benefits to DIY and consequently many business categories can really benefit from utilizing more of a DIY mindset. The rest of this blog focuses on advertising, and how brands and agencies can benefit greatly from going DIY in 2024. Here are 5 reasons why:
1. Save time and money
DIY can generate time and money savings for both agencies and brands. Going DIY will speed up the advertising process as there will be less back and forth work, both within the brand or between brand and agency depending who went DIY . Essentially it is up to the hands on advertiser to execute their own advertising, and it’s done at their own pace.
As well, DIY advertising can save agencies and brands money. DIY advertising, done by the brand will generate significant savings resulting from eliminating brand knowledge transfer and the cost savings associated with agency based managed services. Agencies can also benefit if they go DIY advertising as they will also be more efficient with their client work.
2. Have better control over your advertising
DIY equals greater control. When you execute your own advertising you understand where your ad spend is going (creative, data & media), and have more insight into your daily, weekly and monthly results. You are then better informed to control and execute campaign changes and improvements that produce more effective results from your ads.
3. Gain new skills – by learning about advertising
Going DIY with your advertising will require learning new skills for almost everyone involved, and gaining new skills is always a benefit to the individual and the company, no matter what. If it’s the brand executing the advertising they will learn all skills it takes to set up a campaign, build the creative, establish the target audience, execute the media buy and measure the results. And much more.
All DIY platforms are built with the customer in mind and helping them to learn faster, by using video tutorials, step by step guides, support documentation and more. DIY advertising will shift the traditional agency knowledge to the brands. Agencies shifting to DIY advertising will also learn new skills and be better prepared to execute advertising on behalf of brands.
4. Get better results
This ties into the second point of better control. When you have better control over your advertising, you then have more control over your results. By testing different campaign strategies and elements, you will learn what works and what doesn’t, and you will begin to get a feel of what content and messaging works best with your audience.
You will have hands on your own advertising dashboard and be in control of your measurement.
5. Be better equipped to support sales
If you are the brand using DIY advertising your explicit knowledge of what it is about a campaign that attracts a buyer (targeting, messaging, creative, etc.) will be immensely important in helping to support the sales of your products. If you are an agency using DIY advertising, you will know which campaign strategies/ execution worked for many different use cases, which will become invaluable in helping your sales teams pitch new business.
About the series authors
The team at Adacado have been pioneering Dynamic Creative and programmatic advertising since late 2009. It all started as a platform with full service, where creative costs scaled into crazy 6 figure numbers. From the get go this made no sense at all, however big brands and agencies were satisfied, at least at the moment in time. Adacado knew this was not sustainable and began almost immediately shifting to self-serve and now to a fully DIY advertising platform that allows an agency or brand to create and launch a campaign in minutes.
Sounds like an instant success. No, we are not quite there yet! In fact we are a frustrated group of people as we watch in amazement, while prospective customers glow about its capabilities and ease of use…. But when it comes to rolling up their sleeves and doing the job (becoming DIY) they procrastinate, stall, ask for help, almost everything imaginable, except getting the job done themselves.
Thank goodness for our customers who recognized the proverbial opportunity of DIY, have figured out how and why to use Adacado, and have quickly become perennial customers with ever increasing usage. They keep our hopes alive.
So why not everyone? Not sure, so the journey goes on… Adacado continues to improve and educate, and has decided that perhaps the basics of DIY are not that obvious, so we have set out on a venture to learn more and more about DIY, and pass on our learnings, with the hope that it will encourage more people to become DIY with more things, including advertising.
We hope you enjoy the series!
The Adacado Team
