UNDERSTANDING ADACADO BILLING

Adacado Pricing Overview

Adacado offers a flexible approach for all users. When new users sign up, their initial advertiser is automatically enrolled in our “Freemium Ads” option. This feature allows users to create and serve ads for free, subject to certain conditions, without entering billing information. It is a great way to explore our platform risk-free.

As users start to see results and decide to expand their campaigns, they can remove Freemium Ads’ conditions, such as Adacado’s watermark or impression limits, by providing billing details, including valid credit card information. This unlocks additional features and impressions for their campaigns.

For those managing multiple advertisers within a single billing account, Adacado provides the flexibility to designate one advertiser at a time as the Freemium option. This advertiser benefits from the Freemium Ads while others operate on a usage-based model. This approach helps users manage their budgets effectively and maximize their use of our platform.

Freemium Ads

Freemium Ads provide an excellent opportunity to explore Adacado’s capabilities without any financial commitment. It’s a great way to test your advertising strategies and get a feel for how our platform works before deciding to invest in paid services.

Availability

• Freemium Ads are available to all Adacado users, giving you a no-cost way to get started.
• You can enroll one advertiser at a time under Freemium Ads and switch advertisers as needed through your billing settings.
• Upon signup, your initial advertiser is automatically set up in Freemium Ads.

Conditions

• An Adacado watermark is added to 300×250 and 728×90 ad formats.
• A limitation applies to daily free impressions and free product counts.

For complete details on Freemium Ads, visit our Freemium Ads support page.

Usage-Based Paid Ads

Adacado Paid Ads offers a fully usage-based pricing model without minimum fees, contracts, or obligations. This means you can use our platform’s features as needed and only pay for what you use.

Cost Structure

The pricing includes:

• Ad serving fee (CPM)
• Product cost (if applicable)
• Media cost (only if you’re using the “Display Ads” media channel to allow Adacado to buy media for your campaign).

For a detailed breakdown of our usage fees, visit the Pricing section on our website.

Billing Overview

The Adacado billing system is all about flexibility and transparency, making it simple for you to keep track of your advertising costs. We bill you based on your monthly usage per advertiser, with daily records prorated to ensure accuracy. We use a post-pay model, meaning your payments are automated–either when you hit a certain payment threshold or at the end of the calendar month. This approach gives you peace of mind and control, letting you focus on your campaign without worrying about unexpected charges.

Billing Account

Your initial Adacado account serves as your billing account, using the email address you provided when you signed up. This email address is where you’ll receive billing communications and invoice links at the end of each month. We’ll also send you separate emails for successful and failed payments to keep you informed.

To update your billing email:

1. Log into the platform.
2. Click “Account & Payment Info” in the account menu.
3. Open the “Billing” page.
4. Enter the new email address in the “Billing Email” field and click the “Update Billing Email”.

NOTE: Changing your billing email won’t affect other user login credentials linked to your billing account.

Billing Cycle

We calculate billing based on each advertiser’s monthly usage, with daily records prorated to ensure you’re only billed for the actual usage.

Payment Method

We currently accept credit cards only for automatic payments, ensuring a smooth and hassle-free billing experience.

Payment Threshold

Automatic payments occur when your account reaches a set threshold or at the end of the calendar month, whichever comes first, following our post-pay model. New accounts start with a $5 payment threshold, which increases after multiple successful payments.

Payment Failure

We send a notification to your billing account email when your payment has failed. Common reasons for payment failures include:

• Incorrect payment information
• Insufficient funds in your credit card
• Technical issue with the payment processor

If none of the above applies, it is possible that your payment did not go through because you have not yet reached your payment threshold. If your payment has failed three consecutive times, your account will be disabled, and campaigns will be halted. To re-enable your account, contact support@adacado.com.

Invoice

Athe end of each month, we send you a billing email with a link to your invoice.

Other options to access your invoice:

• Click the balance in the header, or

• Log into the platform > select “Manage Invoice” in the account drop-down menu > view current or past invoices.

For details on reading your invoices, please visit the “Find and View Your Invoices” support page.

NOTE: We don’t send the invoice directly to the billing account email. You must access the invoice page within the Adacado platform either by the link provided in your billing email or by accessing the “Manage Invoice” page from your account menu.

Billing Records

Billing records are updated daily. You can download billing data for all advertisers within your billing account for a selected date by selecting “Reports” in the account drop-down menu > “Other Reports”.

The billing data report includes details like advertiser ID and name, record date, type, usage count, and price. Billing data is also accessible through the S3 export feature, allowing you to manage your records efficiently.

Setting Up Billing Information

To activate your ads created within Adacado, either through Adacado’s media buy or your preferred third-party DSPs, you’ll need to enter your billing information. Here’s how:

Step 1: Access Billing Settings

1. Log into Adacado.
2. Click on your account menu and then “Account & Payment Info”.
3. Click “Billing” on the left.

Step 2: Enter Your Billing Information

1. Provide valid credit card information.
2. Update the billing address if necessary, ensuring it matches the credit card details.

FAQs

Q: Why am I being charged if my campaigns are on hold?

Q: How can I update my billing information or email address?

Q: What should I do if my payment isn’t processed?

Q: How do I access my invoice?

Q: Why is my account blocked?

Q: Can I get a refund?

Need Help?

If you’re still having trouble or have questions, feel free to contact us at support@adacado.com.