DIY has been around for a long time, however, like many other things, the internet and specifically the social aspect of the internet has accelerated the phenomenon and facilitated endless global possibilities.
With younger generations, doing things yourself is much more desirable with the amount of resources available today.
So what is it about DIY that is so popular and makes it resonate with so many people around the world?Â
It’s the idea of self creation, self direction and some use DIY as a healthy way to escape from the stress of everyday life. Another phenomenon of DIY is the idea to share your creation with others. Platforms such as Youtube, Pinterest and so on allow people to showcase their skills. DIY has seemingly tapped into a basic human being to create, to enhance and to push the limits of what one can do with little to no expense or elaborate resources.
Whether it be building a shelf or building a website online, DIY is quickly becoming the best and most convenient way of doing something.
Industries using DIY
Home improvement
Home improvement is the leading sector when it comes to DIY.
Looking to remodel your home or renovate to get it on the market? DIY projects for home improvement will boost your home value. This can be done through repainting your home, installing new floors, appliances etc.
It has been said that 71% of homeowners say that inflation has caused them to do a project themselves rather than hire a contractor.
Doing a project yourself comes with many benefits. It allows you to be creative and customize things to your own liking.
It is also a great way to improve your mental health. Doing and accomplishing projects like these can boost mental health in a way that completing tasks on your own, leaves you feeling satisfied and proud. Another way DIY activities can improve your mental health is by peace of mind. If something needs to be fixed, doing it yourself can give you a sense of relief.
Further, doing home improvement projects yourself can be a big money saver as your expenses will be limited to materials that you use.
Ecommerce/retail
Online shopping is the new popular way to make an easy purchase – especially since COVID.
DIY in the retail and ecommerce space benefits both the consumer and brand.
For the consumer, shopping online is easier and a more convenient way to shop. The consumer is also exposed to a lot more product offerings than would otherwise be, when shopping in a store. The consumer also has a more personalized experience online when it comes to ad targeting – showing products that were previously liked by the consumer. With that said, consumers don’t even need to search much as they are being given what they want to see directly in front of them.
In terms of the brand, they benefit by being able to showcase their products to consumers online through different methods of marketing such as advertising. Companies like Adacado, make it easy for brands to do advertising for themselves.
Food delivery services
A busy lifestyle often makes meal planning a nice-to-have.
Whether it be a food delivery app or a meal delivery kit service, the hospitality industry has tapped into the DIY market to make it easier for the 9-5 workers to come home and enjoy a meal easily after a long day. Convenience is important especially when it comes to the younger generation (ages 18-34) and it comes to no surprise that they are the ones that drive the majority of the food delivery business.
While meal planning is great for some, it’s not for everyone – especially the busier ones. Meal delivery kits are a time saver and highly customizable to suit your dietary needs, family size and price point. However, they can be more costly than your average trip to the grocery store.
The downfall to meal delivery kits is their impact on the environment. Individually packaged meals and ingredients require copious amounts of plastic, cooling elements like ice packs plus a large cardboard box to hold everything together.
That being said, what consumers love most about these food delivery apps and meal delivery kits are the convenience of them and the time savings they bring.
Travel
When it comes to DIY and travel, DIY allows travelers for more flexibility and customization in terms of itinerary and activities, giving travelers the freedom to explore at their own pace.
DIY travel does require more effort and planning as travelers need to arrange transportation, accommodation, activities and so on. On the other hand, packaged tours (often obtained through travel agencies) offer convenience and ease of planning, at a cost.Â
That being said, with DIY travel you are getting flexibility and personalization that packaged tours do not get. DIY is also budget friendly as it allows you to set a budget instead of paying someone to plan or schedule an itinerary for you.
About the series authors
The team at Adacado have been pioneering Dynamic Creative and programmatic advertising since late 2009. It all started as a platform with full service, where creative costs scaled into crazy 6 figure numbers. From the get go this made no sense at all, however big brands and agencies were satisfied, at least at the moment in time. Adacado knew this was not sustainable and began almost immediately shifting to self-serve and now to a fully DIY advertising platform that allows an agency or brand to create and launch a campaign in minutes.
Sounds like an instant success. No, we are not quite there yet! In fact we are a frustrated group of people as we watch in amazement, while prospective customers glow about its capabilities and ease of use…. But when it comes to rolling up their sleeves and doing the job (becoming DIY) they procrastinate, stall, ask for help, almost everything imaginable, except getting the job done themselves.
Thank goodness for our customers who recognized the proverbial opportunity of DIY, have figured out how and why to use Adacado, and have quickly become perennial customers with ever increasing usage. They keep our hopes alive.
So why not everyone? Not sure, so the journey goes on… Adacado continues to improve and educate, and has decided that perhaps the basics of DIY are not that obvious, so we have set out on a venture to learn more and more about DIY, and pass on our learnings, with the hope that it will encourage more people to become DIY with more things, including advertising.
We hope you enjoy the series!
The Adacado Team
