1. Take advantage of targeted online advertising
One of the number one ways to attract more users to your gyms’ brand is through some form of targeted advertising.
Web and social advertising are two very good ways to target users. As people are spending a record amount of time online, take advantage of targeted advertising.
You can use web advertising to get past users back on your website or social advertising to show users ads that relate to their interests.
With targeted advertising, you have the ability to target very specifically. Location, interests, demographics, occupation, gender etc. are just a few of the options when it comes to targeted advertising.
At the end of the day, the goal is to get users to come back and have your brand at the forefront of the users mind. The idea with targeted advertising is that when they see your ad, it gives them the encouragement to make the final step.
2. Take advantage of social media
Social media is a great way to promote your brand and connect with your audience.
You can use a variety of different posts and content to inspire others. It’s also a great way to build trust within an audience.
Sharing success stories, user generated content, fitness tips, contests and so on are great ways to promote your brand on social media.
This type of content is best suited on Facebook and Instagram, however, LinkedIn is a great way to share your knowledge in the industry and similarly, Twitter is a great way to start conversation.
3. Have a simple and seamless website experience
Some would say having a website is essential when having a business.
Most people are likely to go online to find out information on a company before considering buying or using a service. As well, if you plan on marketing your company online, you must have a website.
All of your marketing activities should align with each other. That means, when posting something on Instagram, make sure it aligns with the style of your website.
In terms of your website, you want to make sure it is optimized for mobile, so that a users experience is equally as good on mobile as it is on desktop.
4. Personalize to the user as much as you can
Personalization is key in creating a connection with a user.
When a user feels he or she can relate to your brand, you’re closer to gaining a new customer.
Personalization is all a part of your brand experience and it’s the number one communication strategy.
With that being said, it’s important to communicate to different segments. Different people have different needs and are looking for different things. For example, User A is a cyclist who’s looking for endurance training to increase her cycle times. Whereas, user A is an Olympic lifter looking to get stronger for his upcoming competitions. It’s important to message and market to all customers’ wants and needs.
5. Gain trust by showcasing your success stories
In the fitness industry, showcasing reviews and success stories is a powerful way to give your company a reputable brand.
When a potential customer sees how you helped them, it inspires them to want to receive the same.
For example, showing before and after posts of a client who’s done 6 weeks of training, or a testimonial from a past client. Both of these show credibility.
Success stories and reviews provide trust and boost authority in brands.
6. Use an omni-channel approach
Using a variety of channels and devices is especially important in reaching all customers.
With that in mind, be sure to create a seamless experience with consistent messaging across all your channels.
From advertising online to posting on Facebook, you need to make sure you are where your customers are.
