Improved Results and Creative
A large US-based agency focused on the automotive industry came to us with an all-too-common problem: lots of dealers, not a lot of budget. The agency provides digital marketing solutions to hundreds of dealers across the country, many of which are small to medium sized businesses. The agency had seen immense performance increases using dynamic creative to deliver targeted vehicle ads, but those performance benefits had been
reserved for a select few of their larger dealers. The problem? Many of the agency’s clients are small to medium sized dealers, without the extra budget for a dynamic creative solution. The agency also needed a solution with the creative flexibility to easily customize ad designs to meet dealer (and manufacturer) creative guidelines.
Solution: Adacado’s barrier-free pricing model and extensive creative capabilities meant that the agency could quickly and easily upgrade their existing clients’ display efforts to use dynamic creative, at a cost they could afford, resulting in 65 new advertisers running through Adacado.
Using Adacado’s library of automotive ad templates, the Agency saved countless hours of creative build time. Instead of building different creatives for each dealers’ individual campaigns, the agency was able to use Adacado’s existing templates, fine tune them for each dealer, and populate the ads with assets from each dealer’s inventory data feed (VIN, product images, description, price, sale price, etc.). And because Adacado has no minimum budgets and no platform fees, budget was no longer a factor for even the smallest of dealers. In the last 5 months alone, the agency has onboarded 65 new dealers, and keeps adding more every day.
In Summary:
– The agency has been able to expand their current offering and deliver better results for their clients
– The agency can easily add and edit ad creatives without the need for dedicated teams, 3rd parties, etc.
– The agency’s larger dealers have saved money on creative, and have gained better performance by using those savings to purchase more media
– The agency’s smaller dealers are, for the first time, reaping the benefits of more targeted, personalized advertising
