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BUILD STATIC ADS

BUILD STATIC ADS

Whether you’re showcasing your brand, highlighting special promotions, or focusing on a specific product, Adacado streamlines the process for you. This guide provides step-by-step instructions for creating compelling static ads. If dynamic ads are more your interest, explore “Build Dynamic Ads” for detailed instructions.

Contents

Understanding Static Ads

Building Static Ad Campaigns

1. Quickstart - Static Ad

2. Standard Setup Using Adacado Campaign Solutions

3. Alternatives for Creating Static Ad Campaigns

Understanding Static Ads

Static ads offer simplicity by displaying consistent information without relying on data feeds. It’s a straightforward approach to promoting your brand or offer.

Building Static Ad Campaigns

1. Quickstart – Static Ads

Quickstart – Static Ads offers a straightforward process to establish advertisers and campaigns efficiently. Access this option during your initial sign-up or when adding a new advertiser. Explore more about Quickstart and follow step-by-step instructions for a seamless setup.

2. Standard Setup Using Adacado Campaign Solutions

Adacado offers a variety of pre-built static ad campaign solutions for you to choose from.

Follow these steps to create a static campaign with an Adacado campaign solution:

  • After signing up, start the setup of your advertiser and campaign by selecting the “Campaign Guide.” 
  • When adding a new advertiser, opt for the “Standard Setup” option. The Adacado Campaign Solutions are also accessible when adding a new campaign.
  • Filter the Ad Type by “Static Ads” and select a static solution from the Campaign Solutions Library.
  • Modify campaign settings, such as the campaign name, as necessary
  • Personalize your ad by adding your logo and customizing placeholder images or text as necessary.
  • Preview the ad.
  • Before proceeding with your media purchase through Adacado, carefully review the configurations for the “Run Display Ads” media channel and make any necessary adjustments.
  • Activate the selected media channel.
  • If not done already, enter billing information to submit your ads for creative approval. For third-party DSP users, enter your billing information first and then obtain Adacado ad tags.
  • Later, visit the “Campaign Analytics” page to confirm whether your ad has successfully gone live.

Learn more about detailed instructions on setting up a campaign with Adacado Campaign Solutions.

3. Alternatives for Building Static Ad Campaigns

Using Adacado’s Ready-To-Use Templates

  • Click the “No thanks, I want to create a new blank campaign” text link in the lower right corner of the Campaign Solutions Library.
  • Explore ad templates in the Adacado Template Library. Select “Static” and choose the most suitable template for your campaign.

NOTE: All templates in the library can be used for static ads, including dynamic templates. Dynamic templates can be used for static ads as long as there is no data feed added to the advertiser or campaign.

Creating Your Own Templates

  • Click the “Create New” button on the “Select a template to use” page and choose an ad format(size).

Customize Ads

  • Apply your logo and make template adjustments.
  • Use the “Apply to All” option for consistent changes across all ad formats.
  • Click the green play button in the creative editor to preview individual ads.
  • Access a shareable preview page after entering billing information to preview all ad formats (sizes).

Add Multiple Ad Creatives

  • Schedule automated creative updates or test different variations by adding multiple ad creatives to your campaign.
  • Easily manage creatives through the “Schedule” panel.

Configure and Activate Media Channels

  • Click the “Serve My Ads” tab in the platform footer and access the “Ad Delivery Settings” page.
  • Choose a media channel and configure its settings.
  • Activate the selected media channel.
  • If not done already, enter billing information to submit your ads for creative approval. For third-party DSP users, enter your billing information first and then obtain Adacado ad tags.
  • Later, check the “Campaign Analytics” page to confirm whether your ad has successfully gone live.

If you still have questions, feel free to reach out to us at support@adacado.com.